Next-day delivery, of just about anything, has become commonplace in the world of online retail. Whether it's a single pen shipped halfway across the country or a classroom set of supplies for the neighborhood school, consumers can get it all at record speed. But such
The year 2020 saw a significant increase in marketplace participation from consumers, and the trend is holding steady. Online marketplaces are growing and so are shoppers’ perceptions around them. According to The State of Online Marketplace Adoption report by Mirakl, for U.S. shoppers, nearly half
Every single day a new Amazon product goes viral. Thanks to social media, and especially TikTok, new customers are flocking to the platform to find the “lifehacks” and beauty products recommended by their favorite influencers. If you’re an Amazon seller, you’re probably wondering how you can
It’s almost summer, which means Prime Day is right around the corner, and suspense-loving Amazon has just released the exact dates. Amazon Prime Day 2023 will take place on July 11th & 12th — so mark your calendars. As the global leader in e-commerce, Amazon holds
Online retailers are consistently looking for ways to expand their business and acquire new customers. As trends are guaranteed to shift in the eCommerce space, online retailers must understand the options made available to them and select the best method of action. Macarta’s online resources
Amazon is testing yet another social-media-like tool on its platform. Dubbed Amazon Inspire, the beta program is an in-app shopping experience where customers can discover products through a personalized feed of shoppable videos and photos. In this post, we’ll cover the basics of Amazon Inspire and
Amazon Storefronts allow online retailers to create a branded presence on Amazon to better connect with shoppers. There are some things to remember when creating an Amazon Storefront that can make all the difference and help you sell more online. What is an Amazon Storefront? An Amazon
Amazon’s marketplace continues to grow in recent years as we move to a more virtual world, and sellers have a unique opportunity to take advantage of opportunities to provide unique customer experiences that make shopping delightfully easy. As online sellers and retailers look for ways to
In the eCommerce marketplace, 2023 is shaping up to be a banner year for Walmart, and Macarta is excited to continue being a part of this dramatic transformation. Following Amazon’s playbook, disruptors such as Walmart and Mercardo Libre have begun to realize the power sophisticated
Yes, Amazon has a music streaming service. And believe it or not, it’s about to become more popular than Apple Music. Once perceived as the dark horse of music, Amazon Music now has the third largest subscriber count of any western streaming service. But how, exactly, did
As the eCommerce market becomes increasingly more crowded with both marketplaces and brands, it’s never been more important to iron out your business’s route to success. Already the terrain is shifting as Amazon, still the king of eCommerce, is looking to manufacture big demand-driving events
Excess inventory is plaguing retailers, large and small. Before we share our inventory tips and best practices to avoid this issue in the new year, let’s take a look at how we arrived here: As pandemic restrictions eased, sales on top-selling products slowed and forecasting became
As we welcome a new year filled with new opportunities, new technologies, and new insights, it’s important to take a look back at the previous year to celebrate our successes and be mindful of our challenges. For the second consecutive year, Macarta was awarded a
Similar to all retail businesses, Amazon sales peak during certain periods. Holidays and major sales events provide opportunities for sellers across categories to: Maximize sales Reach new customers Increase brand awareness In order to maximize your return throughout the next year, consider the significant dates where your brand can
Another holiday shopping season has come and gone. Turkey 5 (T5) encapsulates the 5 shopping days from Black Friday to Cyber Monday and has continued to prove it’s the motherload of all shopping events for online retailers. This year’s Turkey 5 shopping season was yet