Mother’s Day 2021 is just around the corner (May 9th). Luckily, Amazon has your back with a curated Mother’s Day page filled with gift ideas and deals to help you make your Mom’s day special. In this day and age, holiday sales are starting well in
It’s no secret that clean, high-resolution visuals are key to cashing in on Amazon. Having a wide selection of multi-purpose images at your disposal can do wonders for your business, both on and off Amazon. In 2019, our partners at Golfkicks came to us with a
Thursday Night Football games will now be exclusively offered on Amazon Prime Video starting in the fall of 2023. This momentous shift is the first exclusive step by a major sport away from traditional cable TV, which has increasingly relied on sports viewers in the
The Intersection of Content & Shopping When Amazon asks an artist if they’d like to collaborate and offers an exclusive merchandise capsule collection, the answer is a resounding “yes.” Such was the case with Selena Gomez’s newest album release, “Revelación” and Queen’s continued adoration among music
Amazon released a new tool within the A+ content builder called the Creative Asset Library. An archive of all A+ images you’ve uploaded in the past, the new feature makes optimizing product listings a whole lot easier. Instead of taking the time to re-upload A+
The rumor mill is buzzing as to when Prime Day 2021 will take place. Last year’s annual two-day sales event was pushed to October at the last minute due to the pandemic, and with no official statement from Amazon about this year’s date, anything could
Over the past few years, Amazon has implemented additional visual elements into its site design to better connect brands to shoppers. The most impactful of these is the Amazon Brand Store — a crucial marketing opportunity that can deliver an immersive, informative, and user-friendly shopping
Birds chirping, melted snow, and budding flowers can only mean one thing: Q2 is upon us. While it seems like Q1 started just yesterday, it is, in fact, that time of year again to start planning for the second quarter. In this blog post, we
When it comes to groceries, Amazon’s ambitions are big. Not only does the retail giant own Whole Foods, but it plans to open approximately 100 locations — at least — of Amazon Fresh stores worldwide. Amazon Fresh is Amazon’s grocery chain that offers low price points
What is Amazon Follow? Amazon Follow is a program that gives brands and influencers more visibility and the opportunity to target and connect with shoppers who enjoy their products. Similar to social media, Amazon shoppers can curate what products, brands, and ads appear more often when
What is Twitch? Born in 2011, Twitch is a platform that offers a live streaming service and was purchased by Amazon in 2014. It receives more than 30 million visitors a day and is currently one of the most popular entertainment channels. While primarily known for video
Ever since Amazon co-founded The Climate Pledge with Global Optimism in 2019, the retail giant has committed to several eco initiatives over the past couple of years in order to reach their goal of net-zero carbon emissions by 2040. In this blog post, we cover
With Amazon’s new Build It program, whatever you wish is their command. Last month, Amazon launched Build It, a Day 1 Additions program that lets customers crowd-source the products Amazon produces. In the past, the marketplace released many products with Alexa that never took off, but
Today, we’re catching up with our Director General of LATAM, Carlos Corona, for insight into the Latin American (LATAM) ecommerce landscape, recent Amazon Mexico trends and opportunities, and for an update on our new Macarta Brazil office. Currently, Carlos manages team operations for the Macarta
Amazon’s demand-side platform (DSP) allows advertisers to influence shoppers by programmatically buying ad placements at scale. Displayed across multiple mediums, brands can present their products at the right moment in the consumer purchase journey through specific interest-based audience segments. Since Amazon accounts for 40% of