Shopping your favorite luxury brands just got a whole lot easier. Last week, Amazon launched its new high-end Luxury Stores program. The new Luxury Stores are only shoppable through the app, but before you get out your credit card, you’ll need an invite to the
If you’ve ever started a general search query on Amazon, you may have noticed “Editorial Recommendations” that appear on the results page. These recommendations appear below sponsored products and typically underneath Amazon’s Choice products. For example, Search: Glycolic Peel This feature is a part of the Amazon
Crear una Brand Store de Amazon hermosa, amigable para comprar y optimizada puede requerir un gran esfuerzo. Sin embargo, una vez que configura la página, es importante realizar periódicamente actualizaciones a tu Brand Store para asegurarse que esta página sea relevante y atractiva para los
Your social media channels are not only a great way to market products, they are also a valuable tool to help your brand connect with consumers online. Interacting with customers on social media is incredibly important because users are able to provide real-time feedback about
There are five major components to Amazon Product Detail Pages (PDP). Today we are going beyond the basics and sharing ways you can take your product listings to the next level: Title 74% of Amazon Shoppers start their search on Amazon - Feedvisor The product title is the
Amazon is slowly testing new updates for Brand Stores and search. Right now it is unclear when and if Amazon will implement the following changes permanently, but below are three major updates Macarta is following: 1. Brand Store Accessibility The Brand Store is a critical part of
Amazon Posts are an exciting new feature on the platform that help brands reach new audiences, without the need to advertise. We’ve outlined the basics of this feature in Amazon posts 101, but since the beta launch, Amazon has rolled out new updates. Today our
Los planes de Amazon para LATAM El 2020 está siendo un año de pleno auge para los negocios en LATAM. A pesar de que el crecimiento de eCommerce mantuvo su tendencia en alza estos últimos 5 años, la pandemia global aceleró las compras online debido a
Amazon’s LATAM Plans 2020 has been a booming year for LATAM business. While eCommerce growth has been trending upward over the last 5 years, the global pandemic only accelerated online shopping as consumers were forced to stay home. One place Amazon has been able to thrive amid
Construyendo la marca en una caja El principal foco y prioridad de Amazon siempre fueron los consumidores comprando en Amazon, no las marcas que venden. La plataforma fue originalmente desarrollada para ayudar a los consumidores a encontrar de manera rápida lo que estaban buscando, no
UPDATE: Prime Day 2020 will start October 13. This post is part three of our final Prime Day 2020 preparation series. In case you missed it, we covered general guidelines for Prime Day, followed by a detailed explanation of the best advertising strategies you can employ
Teachers, students, and parents all have different needs at the start of a new school year. Teachers need supplies for a whole classroom, students need to find the perfect notebook for language arts, and parents need to buy the perfect notebook for language arts. To
UPDATE: Prime Day 2020 will start October 13. Preparing our clients for Prime Day has been an ongoing discussion since early May, when we all thought Prime Day would happen on time. Luckily these ongoing discussions have helped us develop a Plan A, B C and
Relative to its US counterpart, Amazon Mexico is very much in its beginning stages. The online retail giant launched in Mexico in 2015 and since then has continued to show year-over-year growth. The Macarta Mexico office has had great success helping our brand partners internationally,
UPDATE: Prime Day 2020 will start October 13. Planning for Prime Day is unlike any other this year. For the first time in its history, the sales event will not take place in the second week of July. The company has made a concerted effort to