With the Direct-to-Consumer (D2C) model on the rapid rise for many companies such as Warby Parker, Allbirds, FIGS and plenty of other smaller brands, you might be wondering if it’s the right direction for your business. While many of our brand partners choose an omni-channel
Prime Day is right around the corner this year, returning to July after a two-year hiatus. The only intel we have so far is that Prime Day will be sometime in the back half of July, most likely on a Tuesday. For the last few years,
If you’re looking to expand into Mexico’s rapidly growing eCommerce market, then you need to know about Hot Sale. Hot Sale is an annual 9-day sales event in Mexico where brands across many categories offer discounts and special promotions. This year, Hot Sale will take
TikTok (and its audiences) are bigger than ever. Love it or hate it, its influence is hard to ignore. As the #1 downloaded app in 2021 with over 1 billion users, TikTok has become essential for brands looking to connect with customers directly. The looping, endless
A Brand Story we created for one of our clients, Kodiak boots. What is an Amazon Brand Story? Available for both Amazon sellers and vendors, a Brand Story is a complementary marketing feature similar to A+ content. Located just above the A+ on the product detail page
Amazon 101 Table of Contents Content: 1. Title Optimizations 2. Brand Store 3. Email Marketing Campaigns 4. A+ Content 5. Boost Listings with Product Photos 6. Bulk Uploads with File Feeds Advertising + SEO: 7. Amazon Live 8. Understanding DSP 9. SEO / Keyword Optimizations Strategy: 10. Amazon Follow 11. Winning the Buy Box 12. Promotions Resources: 13. Amazon Glossary A to
Detailed step-by-step instructions on how to update your title, bullet points, and product description copy on Amazon Seller Central. Trust us — we’re well aware of the challenges of navigating Amazon’s backend. That’s why our team of Amazon experts came together to write this succinct, step-by-step
Detailed step-by-step instructions on how to update your title, bullet points, and product description copy on Amazon Vendor Central. Navigating the complicated world of Amazon’s backend can sometimes feel overwhelming, from cryptic error messages to your Amazon contact copy and pasting the same workaround for the
Like all retail businesses, Amazon sales peak during certain periods. Holidays and major sales events provide opportunities for sellers across categories to maximize sales, reach new customers, and increase brand awareness. In order to maximize your return throughout the year, consider the significant dates where your
Amazon is one of the largest multinational corporations in the world. Moreover, this last decade has been one of unprecedented success for a company that started as a digital book store. It came as a surprise, then, when it was revealed that Amazon’s app’s global ranking
The holiday shopping season is drawing to a close, and by extension, we can finally turn the page on 2021. With supply chain shortages and the highest rate of inflation in decades, not to mention another new Covid variant, consumers continue to make their way
Predicting the world of Amazon is never an easy task. Intermix the volatility of the pandemic, and it looks a lot like shaking a Magic 8-Ball and crossing your fingers. However, in today’s world, having an Amazon Business is no longer a nice-to-have, it is
Since launching in early 2019, Amazon’s The Drop has become a stand-out in the world of online fashion brands. Partnering with big names such as Kendall and Kylie Jenner, Miranda Kerr, Katie Sturino, and many more, The Drop has developed an iconic brand image and
It’s beginning to look a lot like the holiday shopping season! This year is set to see even more demand than ever — with that in mind we’ve compiled this Amazon holiday strategy guide with tips on running smooth operations, advertising considerations, and killer creative
What is Amazon Live? Amazon Live is Amazon’s answer to the Home Shopping Network, a digital space where brands and Amazon Influencers can engage shoppers with streamed infotainment to drive sales and awareness. Customers can participate in a live chat during the livestream, as well as