Amazon Strategy

Breaking Down Amazon’s Brand Store Insights

Brand Stores are a unique feature on the Amazon site, serving as dedicated storefronts for brands. Using the Brand Store, consumers can immerse themselves in both product and brand discovery. This helps improve the shopping experience for customers, mirroring what they’re used to seeing on

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2024 eCommerce Holiday Calendar

It’s no secret that sales, whether through brick-and-mortar or online, peak during certain times of the year. Retail’s Big Three (Amazon, Walmart, Target) consistently hit the jackpot during holidays and major sales events, providing opportunities for sellers on each marketplace to: Maximize sales Reach new

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How Macarta Builds Holiday Brand Awareness: Outdoor Retail

Driving Holiday Awareness for Outdoor Retailers  It goes without saying that the holiday season is prime time for a wide variety of vendors and sellers, whether they’re selling in a brick and mortar or through online marketplaces. Some businesses, however, can face unique challenges  particularly when they're

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How to Prepare Your Halloween Marketing Strategy

With the arrival of autumn, Halloween is fast approaching. It's not just a time for costumes and candy; it's also a golden opportunity for businesses to conjure up a bewitching marketing strategy. With eCommerce marketplaces readjusting to both the recent strains on the economy and

Amazon 101: Product Detail Page Copy

Today’s course: How to Write Amazon Product Detail Page (PDP) Copy.  In this Amazon 101 blog post, we’ll cover how to write a conversion-worthy: Title Bullet points Product description Backend keywords     How to Write an Amazon Product Title Think of the product title as your initial sales pitch.

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Second Amazon Prime Day Held in Q4

In 2022, Amazon introduced a second Prime Day to round out the year. The Prime Early Access Sale lasted two full days in October 2022 and ran a selection of early deals for Prime members. Heading into Fall 2023, Amazon has officially announced the second

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One Size Does Not Fit All

“It Depends” is the most appropriately overused phrase in advertising   Macarta was one of a handful of agencies invited to the “Voice of the Customer” Amazon Sponsored Product Discussion at the Amazon HQ in Seattle. Our Search Marketing Manager, Rene Crandall, attended the event and found