It’s finally summer, which means Prime Day is right around the corner, and suspense-loving Amazon has finally released the official dates: Amazon Prime Day 2024 will take place on July 16th & 17th. As the global leader in e-commerce, Amazon holds immense influence over consumer trends and
May 7, 2024 There are five days until Mother’s Day, a little over two weeks until Memorial Day, a month until Father’s Day, and to top it all off, it’s already Pet Month. Then comes the July e-commerce sales events, back-to-school shopping, and Labor Day. So
April 30, 2024 Calling all those who sell online! It’s time to get moving–the biggest week of e-commerce is near, and you need to start preparing. We’re talking about Prime Day, Walmart Plus Week, and Circle Week–the days-long sales bonanza that all occur at the same
Earth Day is only a few weeks away, but practicing sustainability and deploying climate-friendly strategies for your brand can be celebrated year-round. Amazon has made it easier than ever to help consumers discover climate-friendly brands while encouraging businesses to take part in protecting the natural
In today's rapidly evolving digital marketplace landscape, reaching diverse audiences has become increasingly important for brands seeking to expand their reach and maximize their impact. One powerful and ever-evolving tool that has emerged as a resource specifically for those brands doing business on Amazon is
Brand Stores are a unique feature on the Amazon site, serving as dedicated storefronts for brands. Using the Brand Store, consumers can immerse themselves in both product and brand discovery. This helps improve the shopping experience for customers, mirroring what they’re used to seeing on
With the successful rise of competitive marketplaces, and with the industry as a whole experiencing an incredible growth rate, 2024 is shaping up to take sellers to new heights. With a variety of marketplaces, sellers have a unique opportunity in the year ahead to take
It’s no secret that sales, whether through brick-and-mortar or online, peak during certain times of the year. Retail’s Big Three (Amazon, Walmart, Target) consistently hit the jackpot during holidays and major sales events, providing opportunities for sellers on each marketplace to: Maximize sales Reach new
Working in the retail media space, you’ve likely come across the term Digital Shelf. In case you may have not and are wondering ‘What is Digital Shelf?’, the Digital Shelf is the representation of your brand’s products on the internet. While sounding simple enough, truly
Driving Holiday Awareness for Outdoor Retailers It goes without saying that the holiday season is prime time for a wide variety of vendors and sellers, whether they’re selling in a brick and mortar or through online marketplaces. Some businesses, however, can face unique challenges particularly when they're
With the arrival of autumn, Halloween is fast approaching. It's not just a time for costumes and candy; it's also a golden opportunity for businesses to conjure up a bewitching marketing strategy. With eCommerce marketplaces readjusting to both the recent strains on the economy and
At this point, every content creator is (cautiously) aware of artificial intelligence models such as ChatGPT. Once the awe at the ability to generate large volumes of semantically accurate text on seemingly any subject has worn off, it becomes readily apparent that the bland sentences
Today’s course: How to Write Amazon Product Detail Page (PDP) Copy. In this Amazon 101 blog post, we’ll cover how to write a conversion-worthy: Title Bullet points Product description Backend keywords How to Write an Amazon Product Title Think of the product title as your initial sales pitch.
In 2022, Amazon introduced a second Prime Day to round out the year. The Prime Early Access Sale lasted two full days in October 2022 and ran a selection of early deals for Prime members. Heading into Fall 2023, Amazon has officially announced the second
“It Depends” is the most appropriately overused phrase in advertising Macarta was one of a handful of agencies invited to the “Voice of the Customer” Amazon Sponsored Product Discussion at the Amazon HQ in Seattle. Our Search Marketing Manager, Rene Crandall, attended the event and found