While Jeff Bezos has been writing a letter to shareholders since 1997, it’s arguable that this year was his most difficult. Bezos noted that unlike the holidays or other seasonal surges, the company has struggled to maintain regular supply and delivery standards as they prioritize
En Macarta, ayudamos a nuestros clientes a construir el reconocimiento de su marca, a mantener presencia, así como también al lanzamiento de la marca desde cero. Lo hemos visto todo, así que si tienes una marca ya sea grande o pequeña con una historia que
Not all SEO is created equal. Just as search engines differ, your SEO strategy should adjust to fit the platform you’re using. So what’s the difference between Amazon and Google SEO? And how can you make your keywords work smarter, not harder? The SEO Process Optimizing your
While 2020 revenue and advertising projections may look a little different from the beginning of the year, one constant remains: online shopping. As one Vox article points out, “We’re craving a few symbols of normalcy in the midst of a terrifying situation,” which is why
The beauty industry is moving online. Though brick-and-mortar still dominates, offline share in the industry is declining while online climbs. Predicted to surge to 48% in the US by 2023, the online beauty market attracts consumers looking for both convenience and high-quality products. Amazon’s success in
Clear and effective communication with your customers is always important, but there’s an added weight behind the words you use right now. Today Macarta’s Sr. Copywriter Nicole Bolt breaks down brand voice basics, suggests best practices for establishing your brand voice and discusses the importance
Amazon is updating how Sellers access and manage their Advertising. Amazon has announced that Sellers will now access campaigns, reports and settings through the Amazon Advertising Console, providing sellers with a more cohesive view of campaigns and even multiple accounts. Amazon Advertising can help sellers see
Planning for Success This year Q2 looks very different for most businesses. With brick-and-mortar stores closed, many shoppers are turning to e-Comm, however, there has been an overall slowdown in shopping. In the last few weeks Amazon has also temporarily stopped placing Purchase Orders (POs) or
Amazon consistently puts customer service at the forefront of all of their business ventures. With a vision to improve customer service, Amazon has begun testing AI chatbots. In an effort to become the “Earth’s most customer-centric company,” with growing demand and customer base, Amazon must
Week two of Macarta work from home has come to a close and it looks like we have a few more ahead. Some of our team members work remote year round, so we wanted to share some ways we are staying connected as a team
Macarta tuvo el honor de hablar en Advertising Advertising Week LATAM 2020 y presentar el panel “Publicidad en Amazon: Tendencias e historias de éxito de marcas globales.” El panel fue moderado por el CEO de Macarta, Mike Hodges y los panelistas fueron conformados por Ethel Gonzalez
How do you know when it's time to get additional help supporting your business? It can feel like a daunting decision but rest assured, we're here to help act as an extension of the great work you're already doing and take the guesswork out of
Amazon has recently rolled out some new and improved updates to their advertising offerings. These updates include improved reporting and video. In November 2019 Amazon rolled out search term reports for Sponsored Brand ads. The broad match Sponsored Brand Ads include word variations such as plurals,
Macarta was honored to speak at Advertising Week LATAM 2020 and host a panel on Amazon Advertising: Trends and Success Stories from Global Brands. Moderated by Macarta’s CEO Mike Hodges, we were joined by some of our brand partners including Ethel Gonzalez, 3M eCommerce Channel Marketing
Amazon will not penalize warehouse workers for taking unpaid time off (UPT) in March. Warehouse staff are required to clean their workstations at the beginning and end of every shift. Seattle, Bellevue and the San Francisco Bay area employees are working remotely at this