It’s been almost a year since our Mexico office has been open and there has never been a better time to break into Amazon Mexico if that has been on your company’s radar. Yesterday our CEO Mike Hodges and Managing Partner Carlos Corona spoke on
Ha pasado casi un año desde que nuestra oficina en México fue abierta y no ha habido una mejor oportunidad para ingresar a Amazon México si eso se encuentra en el radar de su empresa. Ayer, nuestro CEO Mike Hodges y el Socio Director Carlos
Macarta ha crecido de manera exponencial durante el último año, añadiendo más expertos en Amazon a nuestras oficinas de Estados Unidos y México. 2019 fue un año muy interesante y dinámico y estamos muy emocionados de continuar con ese mismo impulso durante todo 2020. ¿Quienes somos? Macarta
Today we are excited to share a sit-down conversation between Mike Hodges, Macarta’s Co-Founder and CEO and Brian Hennessy, Co-Founder and CEO at Talkoot. The two discuss their companies, their business relationship and the future of e-Commerce. Macarta was first introduced to Talkoot in the spring
Setting up a beautiful, shoppable and optimized Amazon Brand Store can take a great deal of effort. However, once the foundation is set, it’s important to make regular updates to your Brand Store to ensure that this landing page is relevant and engaging for Amazon
Over the years Amazon has worked toward making sure that product reviews are authentic. Authentic reviews are labeled as “Verified Purchase” underneath the reviewer’s name to help show fellow shoppers that it is genuine. Late 2019 Amazon rolled out a new program with one-tap ratings,
Feedvisor has recently released their 2020 study, Brands and Amazon in the Age of E‑Commerce, focusing on Amazon 1P and 3P sellers and their advertising. This survey was based on 1,000+ U.S. brands and produced some staggering results: Who is benefitting from Amazon Advertising Amazon Advertising is
In celebration of Valentine’s Day we wanted to put together a list of posts that our employees love. We put out two blog posts a week filled with Amazon, Industry and Macarta news. In case you need to do some catching up, here are some
Looking to win someone’s heart this Valentine’s Day? If they love Amazon, one of these candy hearts will certainly do the trick. Since we always have Amazon on the mind, we got in the holiday spirit and were feeling inspired by our favorite e-Commerce platform: Wishing
For sports lovers, Super Bowl Sunday is the most exciting event of the year. For advertisers and marketers, Super Bowl Sunday is the most exciting event of the year. This year viewers saw newcomers to the Super Bowl commercial lineup, some long-standing favorites, political ads and
Yesterday Amazon released 2019 4th Quarter earnings, sending stock prices soaring. The Q4 report also pushed Amazon’s market cap above $1 trillion, entering a stratosphere only Apple, Alphabet and Microsoft have reached. It was a good day for Amazon stock holders, with CNBC reporting the following
El 2019 fue un año exitoso para Amazon México. A principios de 2019 abrimos nuestra primera oficina en México y estamos muy contentos de ver crecer a nuestro equipo y aumentar nuestra lista de clientes a medida que Amazon México continúa creciendo. Hoy repasamos el
As is the case with all Amazon Advertising, finding which DSP approach works best for you depends on your goals and your budget. Amazon’s Demand-side Platform (DSP) is a unique platform that helps brands influence shoppers. It allows for on-Amazon and off-Amazon advertising, has specialized
Apparel is perhaps one of the most competitive categories on Amazon. However, just because the space is competitive doesn’t mean your brand can’t succeed. Today we interviewed Key Account Manager Greyson Carman, who has extensive experience in softlines, to gain insight into the apparel space
Originally published on the Amazon Advertising Case Study wesbite, this Red Kap Case Study highlights the brand's 2019 Prime Day Success. Thank you to the Red Kap team for your continued partnership and our friends at Amazon for the feature. The company From its first set of