We continue Macarta’s Industry Spotlight Series to discuss the world of influencers and influencer marketing. The Industry Spotlight Series aims to highlight experts within the advertising, marketing and creative industry to deliver you more information that can help improve your Amazon business and expand your
When shoppers are looking to make purchases on Amazon, many immediately filter search results for ‘Amazon Prime’ — it guarantees that items will arrive within 48 hours or less and comes with Amazon’s A-Z Guarantee. As a result, more sellers are offering Prime shipping to their
Today we are excited to share a glimpse inside our new Denver office space. While we rapidly outgrew our previous space and as our team expanded, we wanted to create an environment that fit our culture and could accommodate our growing team and list of
At Macarta, we love to learn. That’s why we are continually seeking out industry experts to gain new insights into current best practices to deliver the best service possible to our brand partners. At the end of October we attending Content Jam 2019 and had
UPDATE: Amazon’s Project Zero program is now open to any qualifying brand. In an effort to combat counterfeits on the selling platform, Amazon has implemented the Amazon Project Zero (APZ) program to help crack down on fake products. Goodbye, fake handbags. Hello, APZ. Third-party sellers account
The Amazon Brand Store is a crucial component to creating an immersive, informative shopping experience for your customers. It is important to remember: Amazon does not function exactly the same as traditional e-commerce sites. Shoppers typically come to Amazon in search of a specific product,
Amazon has the same appeal to entrepreneurs as YouTube does to independent filmmakers. With the help of platforms like Amazon and YouTube, makers and creatives can go straight to their intended audience without a middle man. Once upon a time, businesses had to go through
Set your table and put up the tree, the holidays are right around the corner. As we’ve outlined, the holiday season kicks off with Halloween and goes well into the new year. Making it through Q4 takes an extreme amount of planning and patience, but
Amazon has launched into their 16th country with the addition of Amazon Singapore. For the last two years, shoppers in Singapore were able to shop through Amazon Prime. Now, but the country now has their own localized Amazon site (amazon.sg) for the Southeastern Asian country. Singapore
Your creative content helps customers easily identify and recognize content that is totally unique to your brand. Building this content is a crucial part of your brand identity. Today Creative Director Carly Miller helps outline how you can build your brand identity on Amazon. Building a
Amazon’s Demand-Side Platform (DSP) is a unique advertising platform that helps brands influence shoppers along their purchasing journey. The DSP serves ads at the right moment through very specific interest-based audience segments, bridging the gap between brand discovery and purchase. Read More: Amazon 101: Understanding the
When shopping on Amazon, you’ve probably seen the “Subscribe & Save” offer before adding an item to your cart. It’s tempting - you save money, but do you want to commit to this product every month? 14% of shoppers do, which equates to roughly 14
Halloween can go neglected as a selling opportunity, however, this fun holiday is a fantastic opportunity to show off your brand’s personality and allows you to get creative with your marketing strategy. Halloween is the first official marker of the holiday season, followed by Black Friday,
Welcome to Macarta’s Industry Spotlight Series. This new series on our blog aims to highlight experts within the advertising, marketing and creative industry to deliver you more information that can help improve your Amazon business and expand your knowledge about the e-commerce ecosystem as a
What is Share of Voice Share of Voice (SOV) is the amount of the market your brand owns compared to your competitors. Share of Voice is also referred to as Market Share. Your brand’s SOV is measured by how much your brand dominates the conversation in