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Macarta México en la Semana de Advertising Week LATAM 2020

Macarta tuvo el honor de hablar en Advertising Advertising Week LATAM 2020 y presentar el panel “Publicidad en Amazon: Tendencias e historias de éxito de marcas globales.” El panel fue moderado por el CEO de Macarta, Mike Hodges y los panelistas fueron conformados por Ethel Gonzalez

7 Signs You Need an Amazon Agency

How do you know when it's time to get additional help supporting your business? It can feel like a daunting decision but rest assured, we're here to help act as an extension of the great work you're already doing and take the guesswork out of

Amazon Sponsored Brand Updates 2020

Amazon has recently rolled out some new and improved updates to their advertising offerings. These updates include improved reporting and video. In November 2019 Amazon rolled out search term reports for Sponsored Brand ads. The broad match Sponsored Brand Ads include word variations such as plurals,

Macarta Mexico Reviews Ad Week LATAM 2020

Macarta was honored to speak at Advertising Week LATAM 2020 and host a panel on Amazon Advertising: Trends and Success Stories from Global Brands. Moderated by Macarta’s CEO Mike Hodges, we were joined by some of our brand partners including Ethel Gonzalez, 3M eCommerce Channel Marketing

How Amazon is Handling Coronavirus

Amazon will not penalize warehouse workers for taking unpaid time off (UPT) in March. Warehouse staff are required to clean their workstations at the beginning and end of every shift. Seattle, Bellevue and the San Francisco Bay area employees are working remotely at this

Growing Categories in Amazon Mexico

It’s been almost a year since our Mexico office has been open and there has never been a better time to break into Amazon Mexico if that has been on your company’s radar. Yesterday our CEO Mike Hodges and Managing Partner Carlos Corona spoke on

Macarta: Agencia Asociada para el Éxito en Amazon

Macarta ha crecido de manera exponencial durante el último año, añadiendo más expertos en Amazon a nuestras oficinas de Estados Unidos y México. 2019 fue un año muy interesante y dinámico y estamos muy emocionados de continuar con ese mismo impulso durante todo 2020. ¿Quienes somos? Macarta

CEO Chats: Filling the Gap in e-Commerce

Today we are excited to share a sit-down conversation between Mike Hodges, Macarta’s Co-Founder and CEO and Brian Hennessy, Co-Founder and CEO at Talkoot. The two discuss their companies, their business relationship and the future of e-Commerce. Macarta was first introduced to Talkoot in the spring

How Often You Should Update Your Brand Store

Setting up a beautiful, shoppable and optimized Amazon Brand Store can take a great deal of effort. However, once the foundation is set, it’s important to make regular updates to your Brand Store to ensure that this landing page is relevant and engaging for Amazon

UPDATE: Combating Fake Reviews on Amazon

Over the years Amazon has worked toward making sure that product reviews are authentic. Authentic reviews are labeled as “Verified Purchase” underneath the reviewer’s name to help show fellow shoppers that it is genuine. Late 2019 Amazon rolled out a new program with one-tap ratings,

New Study: See Up to 7x Return with Amazon Advertising

Feedvisor has recently released their 2020 study, Brands and Amazon in the Age of E‑Commerce, focusing on Amazon 1P and 3P sellers  and their advertising. This survey was based on 1,000+ U.S. brands and produced some staggering results: Who is benefitting from Amazon Advertising Amazon Advertising is

Employee Picks: Top Blog Posts We Love

In celebration of Valentine’s Day we wanted to put together a list of posts that our employees love. We put out two blog posts a week filled with Amazon, Industry and Macarta news. In case you need to do some catching up, here are some

Be Our Valentine: Amazon Valentine’s Day Cards

Looking to win someone’s heart this Valentine’s Day? If they love Amazon, one of these candy hearts will certainly do the trick. Since we always have Amazon on the mind, we got in the holiday spirit and were feeling inspired by our favorite e-Commerce platform: Wishing

Amazon Makes a Play in Super Bowl 2020

For sports lovers, Super Bowl Sunday is the most exciting event of the year. For advertisers and marketers, Super Bowl Sunday is the most exciting event of the year.  This year viewers saw newcomers to the Super Bowl commercial lineup, some long-standing favorites, political ads and