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Brands Succumbing to Amazon’s Reign

At the forefront of an evolving retail landscape looms Amazon, home to the world’s largest selection of products. The convenience of online shopping has challenged brick-and-mortar locations, forcing many to close their doors permanently. As a result, more and more brands are migrating to Amazon

Amazon Brand Registry: What You Need to Know

Amazon’s Brand Registry fosters a trusted platform for both your brand and customers by protecting registered trademarks and ensuring an accurate shopping experience. Further, it offers total control of product pages and combats counterfeit product listings. Enrollment Requirements Amazon’s Brand Registry is available to brands, sellers

Amazon Prime Day 2017: Millions Shopped via Mobile

Amazon once again gave Cyber Monday and other traditional online retail holidays a run for their money with Prime Day. This year’s 30-hour event was different from previous Prime Day sales, giving shoppers an extra 6 hours to shop. Many made purchases via their mobile

Amazon’s Early Reviewer Program

When selling a new product on Amazon, lack of reviews can be a deal breaker for potential customers. Authentic feedback increases confidence and motivates them to make purchases. But how do brands garner enough reviews to kick-start sales? Brands need reviews to increase sales, but sales