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Amazon Ad Revenue Projections Surpassing Expectations

Numbers don’t lie Research analysts underestimated Amazon’s ad revenue for 2019 by 750 million and 2020 by over a billion dollars. Daniel Salmon of BMO Capital Markets notes that the uptick is significant and promising for the future of the business. 2018 Amazon Ad Revenue: $7.41 billion

Google is Losing its Grip on Search

Step aside, Google. From 2015-2018, Amazon became the #1 place where consumers start a search query according to a data report from Jumpshot. Daren Baker, Jumpshot CEO, noted the significant change, saying “Amazon's dominance has really set it apart as the default place for product

Looking Back at 2018 with Jeff Bezos

In his annual letter to shareholders, Jeff Bezos reviews Amazon's highlights from the last year. A glimpse into business initiatives and continued growth, this letter outlines what the future holds for the industry giant. Looking back at 2018, Jeff Bezos returned to his first letter to

Are Your Facebook Ads Driving Amazon Traffic?

Amazon is making further developments to help marketers track exactly where traffic is coming from. This latest advancement helps track traffic coming directly from Facebook. Here’s what you need to know to implement this tool. Brand Store background Since Amazon has improved the Brand Store UX, stores

Amazon Improves Brand Store UX

Amazon continues to prioritize building a sustainable environment for brands to grow and thrive. Check out the latest updates that could help you elevate your brand store presence. Building a brand-friendly user experience was not a priority for Amazon until recent years. As brands continue to

How SEO Can Make or Break Your Content Strategy

Understanding the difference between content optimization and SEO may be the difference between your content flourishing or flopping. One Part of the Whole Search Engine Optimization, or SEO, is just one part of optimizing content. Previously we’ve covered the difference between Amazon and Google SEO. SEO should

Amazon 101: Understanding the Amazon DSP

Amazon’s DSP offers you the ability to maximize your online advertising. But how does it differ from other programmatic advertising? Our DSP specialists are here to help. Today Digital Marketing Strategist Stevie Hash helps explain what you need to know about the DSP. Understanding Amazon’s DSP Amazon’s

The Future of Amazon: Vendor One

Purchase orders from Amazon roll through on Mondays like clockwork. However, some vendors did not receive their usual P.O.s from Amazon, leaving many questioning not only, why, but also, what does this mean?   The breakdown Many vendors were left confused on Monday, March 4, when their usual

Amazon Captures One-Third of E-commerce Sales

Year over year, Amazon continues to show up as a dominant player in the ecommerce world. Last year, Amazon captured 33.7% of all U.S. ecommerce sales, and still dominated in the top retail categories. Amazon ended Q4 of 2018 with 39% of ecommerce market share. As

Fulfillment by Amazon – 2019 Changes You Should Know

With the new year comes new FBA fees for Amazon sellers. Beginning on February 15th, Amazon is making a few changes to fulfillment, storage, and referral fees for this year. Here’s a quick overview of the changes that could potentially affect your account. 2019 FULFILLMENT FEE

A Look Back at Amazon’s 2018 Q4 Metrics

It’s official – 2018 Q4 has ended and Amazon had yet another record-breaking year. Here’s a look into what tipped the scale this holiday season. Rounding out an impressive 2018, Amazon reported a total Q4 revenue of $72.4 billion, a 20% increase from 2017. This left

Amazon Prime Surpasses 100 Million Subscribers

According to Consumer Intelligence Research Partners (CIRP), Amazon received over six million new members during the second half of 2018. As Q4 came to a close, Amazon’s growth reached record-breaking heights. Last year, in a letter to shareholders, Jeff Bezos revealed an official Prime count of

Amazon Holiday Sales Opportunities

As consumers complete their holiday shopping, you may be wondering what these last few weeks of the year will mean for your Amazon sales. While you may worry about a lull in sales after the Christmas drop-off, fear not -- you can maximize the post-Christmas

Amazon’s Approach to Holiday Toy Catalogs

Earlier this year everyone’s beloved toy retailer, Toys “R” Us, officially shut its doors after 70 years of business. With this market share up for grabs, it’s no surprise that Amazon is ready to take it over. While top brick and mortar competitors – Walmart and