Amazon continues to put a number of measures in place that help sellers protect their brand. Amazon Brand Registry and Amazon Transparency are two major initiatives that help brands maintain their brand credibility. On July 10, 2019, The Transparency Program also expanded to Europe, India
Adobe is launching Branded Stores that will directly benefit Amazon Sellers. These branded storefronts are not being advertised as websites, however, these platforms are aimed at smaller sellers who are already on Amazon and looking to break into the D2C space. Sellers taking advantage of
Macarta has grown exponentially over the last year, adding to our arsenal of Amazon experts in our US and Mexico offices. 2019 was an exciting year and we’re excited to carry that momentum into 2020. Who We Are Macarta is a full-service Amazon marketing agency, providing performance-driven
Amazon has bolstered their advertising business by acquiring Sizmek Ad Server and Sizmek DCO. Amazon officially announced the acquisition at the end of May. New Opportunities for Advertisers While rumors of the acquisition had been swirling for a few months, Amazon officially released a statement announcing the
On Monday June 17, Sellers logged into their accounts and received a notification from Amazon regarding ASIN titles and possible suppression in search. What We Know Sellers logged into their accounts Monday morning receiving the following notification from Amazon: “Starting July 22, 2019, Amazon will suppress ASINs from
Since 1977 HSN has capitalized on live selling. Now, Amazon is looking to follow a similar model with Amazon Live. What is Amazon Live? The Amazon Live Creator app helps brands connect with shoppers by livestreaming products. Customers can participate in a live chat with brand owners
UPDATE 6/25/19: Amazon has officially announced that Prime Day will take place Monday July 15 and Tuesday July 16. It’s Christmas in July for the Amazon world come the week of July 15th. We’re about a month out from Amazon’s fifth annual Prime Day, which has
Understanding the differences between Millennials and Gen Z can help ensure that you know the best way to sell and advertise to the two generations with the fastest growing purchasing power. Source: Pew Research Center According to the latest U.S. Census Bureau data, Millennials have officially become
As trust in digital currency and eCommerce continues to increase in Latin America, now is the time to capitalize on the growth the region is experiencing. While the region still has a low number of average online orders per capita, the most positive sign to
Along with the launch of Amazon Mexico, we have expanded our offices outside of the United States. In order to better serve our global clients, we opened our doors in one of the largest growing e-commerce meccas in Latin America - welcome Macarta Mexico City. This
Get beyond traditional advertising methods - learn how alternative strategies can revolutionize the way you approach advertising. In addition to traditional online advertising efforts, there are a number of alternative strategies you can utilize to increase product and brand awareness. From Amazon Influencers and Affiliate Programs,
Q1 of 2019 produced surprising results for Amazon. For the first time since the company was founded, retail sales accounted for less than half of the company’s revenue. This is not to say that the company under performed. Amazon stock is up 28% this year,
At Macarta, we help clients with brand-recognition build and maintain their Amazon presence as well as help brands launch on the selling platform. We’ve seen it all, so whether you’re a legacy brand or a small operation with a story to tell, we’ve put together
Amazon recently rolled out three major updates to Sponsored Brand Ads. Amazon claims that these new features will help you reach more shoppers and control advertising costs. We sat down with René Crandall, Macarta’s Search Marketing Manager, to review the changes and discuss what that
Between Amazon’s own private label brands and trying to host Amazon exclusive brands, the retailer is looking to capture business from all angles. Amazon launched in the private label space in 2009 with batteries - 10 years later, their catalog and mindset has evolved with e-Commerce