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Abandoning Traditional Sales Channels for Amazon

Amazon has the same appeal to entrepreneurs as YouTube does to independent filmmakers. With the help of platforms like Amazon and YouTube, makers and creatives can go straight to their intended audience without a middle man. Once upon a time, businesses had to go through

A Guide to Amazon Holidays 2019

Set your table and put up the tree, the holidays are right around the corner. As we’ve outlined, the holiday season kicks off with Halloween and goes well into the new year. Making it through Q4 takes an extreme amount of planning and patience, but

Amazon Expands Business to Southeast Asia

Amazon has launched into their 16th country with the addition of Amazon Singapore. For the last two years, shoppers in Singapore were able to shop through Amazon Prime. Now, but the country now has their own localized Amazon site (amazon.sg) for the Southeastern Asian country. Singapore

Amazon DSP: New Audience Builder Improves Advertising

Amazon’s Demand-Side Platform (DSP) is a unique advertising platform that helps brands influence shoppers along their purchasing journey. The DSP serves ads at the right moment through very specific interest-based audience segments, bridging the gap between brand discovery and purchase. Read More: Amazon 101: Understanding the

Amazon Subscribe & Save: How to Lock In Customers

When shopping on Amazon, you’ve probably seen the “Subscribe & Save” offer before adding an item  to your cart. It’s tempting - you save money, but do you want to commit to this product every month? 14% of shoppers do, which equates to roughly 14

Creative Ways to Boost Halloween Sales

Halloween can go neglected as a selling opportunity, however, this fun holiday is a fantastic opportunity to show off your brand’s personality and allows you to get creative with your marketing strategy. Halloween is the first official marker of the holiday season, followed by Black Friday,

Growing Your Brand’s Share of Voice

What is Share of Voice Share of Voice (SOV) is the amount of the market your brand owns compared to your competitors. Share of Voice is also referred to as Market Share. Your brand’s SOV is measured by how much your brand dominates the conversation in

10 Takeaways from Denver Startup Week 2019

This week members of our team attended Denver Startup Week 2019. This incredible week long (free) event hosted 417 events and is designed to bring together innovators and creators within the community to network and learn.  At Macarta, we were excited to attend sessions about marketing,

UPDATE: Amazon Eliminates Product Display Ads

Amazon has just announced that Product Display Ads are being transformed into Sponsored Display Ads. Here is what you need to know about the new ad type and how it works: Q: What happened to Product Display Ads? All Product Display Ads campaigns are now part of

Amazon Deals Deadline Set for September 27

Amazon announced that Deals for Black Friday and Cyber Monday are now being accepted through Friday, September 27.  We recommend getting deals submitted as soon as possible given the influx of submissions Amazon will receive over the next two weeks. The approval process can take time

The Age of Digital Grocery Shopping

Amazon Goes Grocery It’s been just over two years since Amazon acquired Whole Foods for $13.7 billion. The acquisition seemed surprising to some at the time but now, the merger seems like a perfect match. Amazon was able to slash prices at the health-focused grocer twice

Amazon 101: Winning the Buy Box

To the untrained eye, the Buy Box can be a confusing feature on Amazon, however, it's crucial to seller success. Today Account Director Julia Mihelich helps break down how to win the Amazon Buy Box for selling success. What is the Buy Box The Amazon Buy Box

The Drop: Amazon’s Fashion Footprint Grows

Amazon launched their limited-edition private label line The Drop in early 2019. The fashion brand has experienced huge success by collaborating with notable Instagram influencers who have a loyal, engaged following. While collections are available to shop for 30 hours, some have sold out in