Amazon Seller Checklist For A Successful Holiday Season The most wonderful time of the year is almost upon us. The pumpkin spice has returned and the Christmas decorations are popping up in stores again. For many, it’s a key sign to start prepping your business for
Success story: Macarta and 3M In September 2019, multinational company 3M began its collaboration with Macarta Mexico to improve and boost the presence of its sub-brands on Amazon.Satisfied with the results of the content optimization and advertising campaigns, they decided to add Macarta Brazil's services in
What are Amazon Acronyms? Amazon advertising is unlike many other e-commerce marketplaces, and with that, there comes a steep learning curve. The first step to decoding the retail giant’s unique brand of jargon — learn Amazon acronyms. These abbreviations appear all across the Amazon platform from
All about Amazon Brand Store Product Collections Amazon’s brand store product grid has a new and improved counterpart. Introducing product collections: a new module added to the brand store builder earlier this year that not only allows brands more flexibility in how they can merchandise products
For the first time ever, Amazon is planning two prime days in one year. Dubbed the Prime Early Access Sale, the event will last two full days in October 2022 and will run a selection of early deals for Prime members. Amazon has increasingly looked beyond
In the wake of several billion dollar investments, Amazon purchasing a healthcare provider may seem passé. The recent acquisition of One Medical, to the tune of roughly $3.9 billion, however, marks Amazon’s biggest foray into the byzantine world of healthcare. Compared to their massive acquisition of
Improved Ranking, 2nd Consecutive Placement on Prestigious List New York, NY — For the 2nd year in a row, Macarta has been officially recognized as one of the fastest-growing private businesses, claiming spot spot #1,124 on the annual Inc. 5000 list for 2022 — up 233
The results are in. Prime Day 2022 has come and gone, and it’s time to take a look at the numbers. US Prime Day Performance According to Adobe Digital Economy Index data, this year’s event (held July 12–13) produced a record-breaking $11.9 billion in US online spend
Your Amazon search engine optimization (SEO) strategy can make or break your content. Luckily, we’re here to help you navigate the basics so you can make your keywords work smarter, not harder. Does SEO matter on Amazon? YES! With new sellers and products being added to the
As Walmart scales upward in an attempt to challenge Amazon’s eCommerce supremacy, they’ve released a powerful DSP (Demand-Side Platform) service. Using the data already available from their extensive customer base, Walmart is well positioned for incredible growth potential in the coming years (Walmart’s Ad business
If you’ve ever shopped on Amazon, it's likely you’ve noticed (and even bought) a product with an Amazon badge. From Best Seller, Amazon’s Choice, Sponsored, to Featured from our brands, there’s a wealth of markings that make it easy for customers to find what they’re
With Prime Day right around the corner (July 12-13), Amazon still dominates the eCommerce world thanks to its incredible reach and deep pockets. However, just as Netflix seemed to rule streaming until there were 40 other providers, a whole spectrum of digital marketplaces cropped up
With the Direct-to-Consumer (D2C) model on the rapid rise for many companies such as Warby Parker, Allbirds, FIGS, and plenty of other smaller brands, you might be wondering if it’s the right direction for your business.While many of our brand partners choose an omnichannel approach
If you’re a seasoned vendor on Amazon, it’s likely (yet unfortunate) that you’ve been overbilled. Whether you are privy to this information or not, we have a way to help you get your money back. Macarta has partnered with e-commerce finance veterans to help brands recoup
Prime Day is right around the corner this year, returning to July after a two-year hiatus. The only intel we have so far is that Prime Day will be sometime in the back half of July, most likely on a Tuesday. For the last few years,