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How Can Online Sellers Utilize the Amazon Inspire Program?

Amazon is testing yet another social-media-like tool on its platform. Dubbed Amazon Inspire, the beta program is an in-app shopping experience where customers can discover products through a personalized feed of shoppable videos and photos.  In this post, we’ll cover the basics of Amazon Inspire and

Fast Facts: Amazon Music

Yes, Amazon has a music streaming service. And believe it or not, it’s about to become more popular than Apple Music. Once perceived as the dark horse of music, Amazon Music now has the third largest subscriber count of any western streaming service. But how, exactly, did

Fast Facts: Top Amazon Reads

“Fast Facts” about Amazon, all in one place. From global business ventures to the MGM acquisition, this guide will get you up to speed… Table of Contents 📖 Amazon vs. the D2C ModelAmazon’s Global MarketplacesAmazon’s Grocery BusinessAmazon 2022 Holiday Growth StrategyAmazon & the Movie IndustryAmazon’s Pet Business Amazon

Q3 2022 Recap: Amazon Profits Amid Uncertain Q4 Forecasts

In case you missed it, Amazon released its quarter three (Q3) earnings report at the end of last month, inciting negative reactions and headlines across the market. To recap: The company cashed in $127.5 billion in sales — up 15% YoY — and returned to profitability

Key Takeaways from Amazon Ads #unBoxed 2022

With the Amazon Ads #unBoxed event come and gone, the future of reaching shoppers at any point in the customer journey is looking brighter. Amazon harvests a lot of data, and they’re turning over new, valuable ad-product tools to their network of agency partners to

Amazon Launches New Payment Option with Venmo

The multinational giant Amazon has announced it is partnering with Venmo to provide consumers with a new way to shop on the eCommerce platform. Following a limited launch, the service will be up and running by the Turkey 5 (the week with Thanksgiving, Black Friday

The Growth of Amazon’s Fashion Footprint

Updated [10/18/2022] Amazon’s reputation varies among fashion brands. Knockoffs sold on the site have scared off high-profile brands like Nike; nonetheless, Amazon has become a dominant force in the online apparel space, thanks to new fashion initiatives and tech capabilities. In this blog post, we take

Amazon to Hold a Second Prime Day in Q4

For the first time ever, Amazon is planning two prime days in one year. Dubbed the Prime Early Access Sale, the event will last two full days in October 2022 and will run a selection of early deals for Prime members. Amazon has increasingly looked beyond

Amazon Makes a Move Into Healthcare

In the wake of several billion dollar investments, Amazon purchasing a healthcare provider may seem passé. The recent acquisition of One Medical, to the tune of roughly $3.9 billion, however, marks Amazon’s biggest foray into the byzantine world of healthcare. Compared to their massive acquisition of

Amazon vs. Walmart DSP

As Walmart scales upward in an attempt to challenge Amazon's eCommerce supremacy, they’ve released a powerful DSP (Demand-Side Platform) service. Using the data already available from their extensive customer base, Walmart is well positioned for incredible growth potential in the coming years (Walmart’s Ad business

The Rise of Digital Marketplaces

With Prime Day right around the corner (July 12-13), Amazon still dominates the eCommerce world thanks to its incredible reach and deep pockets. However, just as Netflix seemed to rule streaming until there were 40 other providers, a whole spectrum of digital marketplaces cropped up

Fast Facts: Amazon vs. the D2C Model

With the Direct-to-Consumer (D2C) model on the rapid rise for many companies such as Warby Parker, Allbirds, FIGS and plenty of other smaller brands, you might be wondering if it’s the right direction for your business. While many of our brand partners choose an omni-channel

Fast Facts: Amazon & the Movie Industry

Tinsel-town has turned its attention to streaming — Warner Brothers and Discovery have completed a $43B merger and Amazon has snatched up MGM Studios for $8.5B. So, what's the deal? Has streaming completely changed the movie industry forever? Yes, and… The competition is stiffer than

Fast Facts: The Amazon Pet Care Business

Happy International Pet Month from our furry friends to yours! This year, pet owners aren’t the only ones celebrating… Amazon is showing its animal-love by kicking off May with Pet Day (which was yesterday ICYMI) — the company’s inaugural 24-hour sales event that offers deals and