With the successful rise of competitive marketplaces, and with the industry as a whole experiencing an incredible growth rate, 2024 is shaping up to take sellers to new heights. With a variety of marketplaces, sellers have a unique opportunity in the year ahead to take
Working in the retail media space, you’ve likely come across the term Digital Shelf. In case you may have not and are wondering ‘What is Digital Shelf?’, the Digital Shelf is the representation of your brand’s products on the internet. While sounding simple enough, truly
At this point, every content creator is (cautiously) aware of artificial intelligence models such as ChatGPT. Once the awe at the ability to generate large volumes of semantically accurate text on seemingly any subject has worn off, it becomes readily apparent that the bland sentences
You’ve no doubt heard a lot about algorithms, but you might’ve missed just how important they’ve become in the field of digital advertising. With the major technological advances of the last few decades, algorithms have enabled digital ads to accurately target both generic and unique
Online retailers are consistently looking for ways to expand their business and acquire new customers. As trends are guaranteed to shift in the eCommerce space, online retailers must understand the options made available to them and select the best method of action. Macarta’s online resources