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Behind Amazon’s Private Label Brands

Kirkland, Great Value, Up & Up -- major retailers creating private labels is not a new concept. Yet with Amazon’s 78 private label brands and expected $7.5 billion in sales for 2018, companies have been left wondering how big of a threat this will be

Amazon Work Ethic: Behind the Curtain

“Nearly every person I worked with I saw cry at their desk.” - Bo Olson, via New York Times Have you ever wondered what it would be like to catch a glimpse of Amazon from the inside? While many Americans have come to know Amazon from a

Amazon Prime Benefits Expand to Whole Foods

Amazon Prime members have enjoyed various perks in the digital marketplace since 2005. With the number of subscribers growing exponentially, these exclusive deals have recently spread offline - members are now able to save money using their Prime account every time they shop for groceries

Amazon Bans Members for Frequent Returns

Don’t get too comfortable with the free return policy, Amazon is keeping track. Customers have reported their accounts were suspended without warning. The cause? Too many returns. Over the years, Amazon has maintained its customer-focused outlook including an array of shopper benefits, such as two-day shipping

Amazon Owns the Online Apparel Business

More than 20% of shoppers say they have switched to shopping for apparel on Amazon and away from other traditional online retailers. Amazon’s online apparel business has surpassed that of Target, Macy’s, J.C. Penny and the like. According to Internet Retailer, more than 20% of shoppers

Jeff Bezos 2018 Letter to Shareholders: A Closer Look at Amazon

In a letter to shareholders, Amazon shows a closer look into the world of operations and company mantras through the eyes of Jeff Bezos.   Jeff Bezos finally gave the world a peek behind the curtain in his Letter to Shareholders on Wednesday. The Amazon Founder and

UPDATE: Amazon Vendor Express is Closing

As the Amazon wind blows, platform changes become more prevalent. If you are currently utilizing Vendor Express to access Amazon Marketing Services (AMS), your account access will soon change. On May 21, 2018 Vendor Express accounts will no longer receive orders from Amazon and some

How To Protect Your Amazon Seller Rating

Amazon Seller Rating Explained: Amazon averages your account’s score (out of a total 100 points) from each order within 365 days on a weighted scale. For example, negative customer feedback from a verified purchase carries more weight on this scale than a positive customer review. Listed

The Three Phases for Success on Amazon

Selling on Amazon can be overwhelming, regardless of your level of knowledge or account type. Whether you are already an established seller on Amazon, or if you’re just starting out, these are the three phases of best practice for success on the Amazon platform. The Development

Amazon Updates FBA Storage Fees 2018

Spring is around the corner, and with spring comes new updates to Amazon’s fees. Beginning in April 2018, Amazon will roll out new FBA storage fee changes. We know these changes can often seem overwhelming (let’s be honest, no one can keep up with all

Optimize Your Amazon Listings for Mobile

Mobile sales during the holidays experienced record-breaking momentum that has sustained itself into 2018. The online marketing provider Rakuten reported that mobile sales in December of 2017 experienced a 67% growth from 2016, and according to Salesforce Inc. Commerce Cloud, the average sale completed on

Amazon 101: Promotions

Amazon Vendor promotions and coupons are a great way to increase the traffic and visibility on your product listings. Customers are always looking for a great deal, especially on Amazon, and running promotions is a great way to get their attention while putting your brand

Amazon Valentine’s Day Gift Guide

We're taking a break from our regularly scheduled programming to bring you our first Amazon Valentine's Day gift guide! Some say Valentine’s Day is a holiday created by greeting card companies to make more money, but we say it’s the perfect opportunity to spoil your

Amazon 101: A+ Content

With the deterioration of brick and mortar comes the demand for a similar immersive experience when shopping online. Over the course of the e-commerce boom, online brands have been able to cater to this demand using UX/UI tactics that allow their customer to feel like

Amazon 101: SEO Keyword Optimization

Keyword function has evolved considerably since the growth of e-commerce – the purpose now requires intention as opposed to the tossing every relevant term into the back-end search terms. Amazon’s search engine has grown into a strategic ranking algorithm that redefines the function of key