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Amazon Home: Private Label & Celebrities

Digital Commerce 360’s newly released 2019 Online Home Goods Report reveals interesting findings about the growing home goods market: The home goods market was 22.8% of the online market in 2018. Online sales of home goods grew 23.7% in 2018.   Amazon’s market share is 29.6% of the

A Complete Guide to Amazon Resources

Finding success on Amazon is difficult without the right resources. Today we are sharing some of the tools we use, as well as additional resources that can help you enhance, streamline or expand on your current processes. Merchant Words What It Is: Merchant Words helps you source

How Amazon is Helping Teachers to #ClearTheList

This year Amazon plays an important role in the back-to-school season. The #ClearTheList campaign has received widespread recognition from celebrities, athletes and the social media community at large, helping teachers prepare their classrooms for the fall. #ClearTheList As soon as the 4th of July passes, stores quickly

4 Principles for Multi-Channel Content

We hear the word “content” a lot, so what is it exactly? Content includes the image assets, videos, copy and blog posts you produce and share on your channels. The Content Marketing Institute outlines the following goals for content: Build Brand Awareness Lead Conversion &

e-commerce App Wish Targets Amazon

What Is Wish? Wish is an e-commerce app that offers products at serious discounts. Sometimes products are free with $3 shipping. Other times products are 97% off. It’s a marketplace that is filled with practical items as well as novelty products, but shopping on Wish is

3 Ways Amazon Will Continue to Own Prime Day

Prime Day was a crowded space this year, on Amazon and online at large. Walmart, Target and eBay and other retailers all had sales of their own happening on or around the same days as Amazon’s Prime Day. Walmart’s Summer Savings focused on electronics, Target

How Our Clients Performed on Prime Day

This year Amazon celebrated their 5th Annual Prime Day with a 2-day shopping event. Amazon does not release specific numbers around sales, but Internet Retailer estimates that sales hit over $7 billion globally, up 71% from the 36-hour event in 2018. Amazon shared a number of

Why Lowering Your ACoS Isn’t the Answer

Sometimes looking at your ACoS can feel like a game of limbo - how low can you go? There comes a point and time where you reach a threshold and can’t go any lower.  Lowering your ACoS isn’t a bad idea, but it shouldn’t be the

eBay Managed Delivery Emulates Amazon’s FBA

eBay has announced plans to launch their own fulfillment offering in an effort to rival Amazon’s Fulfillment by Amazon (FBA). While eBay is attempting to emulate Amazon, there are some clear differences between the two services. On July 24, 2019 eBay announced their plans for Managed

The Cost of One-Day Shipping

In May of 2019 Amazon announced plans to invest $800 million dollars into their business to develop one-day shipping. Scaling for growth, Amazon plans on adding 31 fulfillment centers in 2019 and 2020 to the existing 139. While it may seem like a dream to

Amazon 101: Email Marketing Campaigns

Amazon Reviews are a key player in boosting your product’s ranking. There are a number of creative strategies you can implement to solicit reviews, but the two most popular are packaging inserts and drip campaigns.  Drip campaigns, otherwise known as drip marketing, are a form of

Don’t Blame Amazon – How to Shift Retail Strategy

In a competitive retail landscape, it can be easy to blame Amazon for e-commerce and brick-and-mortar troubles. Amazon has changed retail forever. Rather than blaming the company’s success for traditional retailer’s failures, now is the time to get creative and shift strategy. As Amazon has grown,

Branded Stores: Amazon & Adobe’s D2C Partnership

Adobe is launching Branded Stores that will directly benefit Amazon Sellers. These branded storefronts are not being advertised as websites, however, these platforms are aimed at smaller sellers who are already on Amazon and looking to break into the D2C space. Sellers taking advantage of

Macarta: Agency Partners for Amazon Success

Macarta has grown exponentially over the last year, adding to our arsenal of Amazon experts in our US and Mexico offices. 2019 was an exciting year and we’re excited to carry that momentum into 2020. Who We Are Macarta is a full-service Amazon marketing agency, providing performance-driven