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5 Ways to Maximize Holiday Traffic in Q1

We’re in the final stretch of the holiday season but now is the time to start planning for Q1. So you've seen huge success this holiday season - now Q1 is the time to capitalize on that momentum as you enter the New Year. Here

December Weather Impacting Holiday Shipping

Ahead of the 2019 holiday season Amazon hired 200,000 seasonal workers, doubling the holiday workforce number from last year. Amazon added holiday employees to customer fulfillment and delivery facilities, however, some customers are still experiencing delays in their orders. Online Shopping Rush An Amazon spokesperson released a

Black Friday & Cyber Monday 2019 Revenue Results

The 2019 ‘Turkey 5’ has come to a close. The five days from Thanksgiving to Cyber Monday, coined the Turkey 5 by Amazon, saw record-shattering revenues this year.  According to the National Retail Federation’s 2019 holiday forecast, US consumers will spend an average of $1,047.83 this

New: Amazon ‘Posts’ in Beta

Amazon Posts are a new browse and discovery experience on Amazon specifically focused on brand shopping. The appearance of Posts are closely mirrored after Instagram so the experience feels natural to shoppers. This new feature helps shoppers discover new products by browsing brand-curated posts. Each image

Employee Gift Picks 2019: Amazon Gift Guide

As an Amazon agency, we spend a lot of time on Amazon. As a result, a few things can creep onto our wish lists. Black Friday and Cyber Monday are some of the best times to shop for deals on not only household staples like

El Buen Fin 2019 Exceeds Sales Predictions

From November 15 - November 18 Mexico celebrated El Buen Fin. Business analysts predicted that the event would generate 118 billion pesos (US $6.1 billion) but sales surpassed expectations and rang in 120 billion pesos. What is Buen Fin Last weekend Mexico celebrated El Buen Fin, an

Industry Spotlight Series: Influencer Marketing with Mackenzie Newcomb

We continue Macarta’s Industry Spotlight Series to discuss the world of influencers and influencer marketing. The Industry Spotlight Series aims to highlight experts within the advertising, marketing and creative industry to deliver you more information that can help improve your Amazon business and expand your

More Amazon Sellers Offering Amazon Prime

When shoppers are looking to make purchases on Amazon, many immediately filter search results for ‘Amazon Prime’ — it guarantees that items will arrive within 48 hours or less and comes with Amazon’s A-Z Guarantee. As a result, more sellers are offering Prime shipping to their

Macarta’s New Office Reveal

Today we are excited to share a glimpse inside our new Denver office space. While we rapidly outgrew our previous space and as our team expanded, we wanted to create an environment that fit our culture and could accommodate our growing team and list of

8 Takeaways from Content Jam 2019

At Macarta, we love to learn. That’s why we are continually seeking out industry experts to gain new insights into current best practices to deliver the best service possible to our brand partners. At the end of October we attending Content Jam 2019 and had

UPDATE Amazon Project Zero Program No Longer Invite Only

UPDATE: Amazon’s Project Zero program is now open to any qualifying brand. In an effort to combat counterfeits on the selling platform, Amazon has implemented the Amazon Project Zero (APZ) program to help crack down on fake products. Goodbye, fake handbags. Hello, APZ. Third-party sellers account

Amazon 101: The Brand Store

The Amazon Brand Store is a crucial component to creating an immersive, informative shopping experience for your customers.  It is important to remember: Amazon does not function exactly the same as traditional e-commerce sites. Shoppers typically come to Amazon in search of a specific product,

Abandoning Traditional Sales Channels for Amazon

Amazon has the same appeal to entrepreneurs as YouTube does to independent filmmakers. With the help of platforms like Amazon and YouTube, makers and creatives can go straight to their intended audience without a middle man. Once upon a time, businesses had to go through

A Guide to Amazon Holidays 2019

Set your table and put up the tree, the holidays are right around the corner. As we’ve outlined, the holiday season kicks off with Halloween and goes well into the new year. Making it through Q4 takes an extreme amount of planning and patience, but

Amazon Expands Business to Southeast Asia

Amazon has launched into their 16th country with the addition of Amazon Singapore. For the last two years, shoppers in Singapore were able to shop through Amazon Prime. Now, but the country now has their own localized Amazon site (amazon.sg) for the Southeastern Asian country. Singapore