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Amazon Q4 2019 Sends Stocks Soaring

Yesterday Amazon released 2019 4th Quarter earnings, sending stock prices soaring. The Q4 report also pushed Amazon’s market cap above $1 trillion, entering a stratosphere only Apple, Alphabet and Microsoft have reached. It was a good day for Amazon stock holders, with CNBC reporting the following

Amazon México en el 2019

El 2019 fue un año exitoso para Amazon México. A principios de 2019 abrimos nuestra primera oficina en México y estamos muy contentos de ver crecer a nuestro equipo y aumentar nuestra lista de clientes a medida que Amazon México continúa creciendo. Hoy repasamos el

Case Study: Finding the Best DSP Strategy

As is the case with all Amazon Advertising, finding which DSP approach works best for you depends on your goals and your budget. Amazon’s Demand-side Platform (DSP) is a unique platform that helps brands influence shoppers. It allows for on-Amazon and off-Amazon advertising, has specialized

jeans folded on shelf

What You Need to Know About Amazon Softlines Category

Apparel is perhaps one of the most competitive categories on Amazon. However, just because the space is competitive doesn’t mean your brand can’t succeed. Today we interviewed Key Account Manager Greyson Carman, who has extensive experience in softlines, to gain insight into the apparel space

Planificación 2020 Calendario Publicitario: 1er Trimestre

Planeando para el éxito… El comienzo de un nuevo año presenta una oportunidad para planificar tu calendario de publicidad y contenido por adelantado. Planificar un calendario publicitario en torno a los principales días de ventas en Amazon es la mejor manera de preparar a tu negocio

2019 in Review: Amazon Mexico

2019 was an exciting year for Amazon Mexico. Early in 2019 we opened our third office in Mexico. We have been happy to see our team and client roster grow as Amazon Mexico continues to flourish. Today we review Amazon Mexico’s 2019 success: Growth Potential There is

2020 Planning: Q1 Advertising Calendar

Planning for Success The new year presents an opportunity to plan your advertising and content calendar in advance. Planning your advertising calendar around major selling days on Amazon is the best way to set you and your business up for success. Using a calendar to outline

2019: A Letter from Our Co-Founders

2019: BUILDING ON A SOLID FOUNDATION At Macarta we often talk to our brand partners about laying the proper foundation for ultimate success on Amazon. Without a solid foundation, consumers become frustrated, marketing dollars are less efficient and sales are lost. 2019 was the year of

Shark Tank Company Finds Success on Amazon

A Golf Great is Born Tyler Stuart, John Krosky and Matt Mockus love golf, but hate traditional golf shoes. The trio had trouble finding cool, comfortable golf shoes that were equally functional and stylish. They thought, "What if we could just add traction to a pair

5 Ways to Maximize Holiday Traffic in Q1

We’re in the final stretch of the holiday season but now is the time to start planning for Q1. So you've seen huge success this holiday season - now Q1 is the time to capitalize on that momentum as you enter the New Year. Here

December Weather Impacting Holiday Shipping

Ahead of the 2019 holiday season Amazon hired 200,000 seasonal workers, doubling the holiday workforce number from last year. Amazon added holiday employees to customer fulfillment and delivery facilities, however, some customers are still experiencing delays in their orders. Online Shopping Rush An Amazon spokesperson released a

Black Friday & Cyber Monday 2019 Revenue Results

The 2019 ‘Turkey 5’ has come to a close. The five days from Thanksgiving to Cyber Monday, coined the Turkey 5 by Amazon, saw record-shattering revenues this year.  According to the National Retail Federation’s 2019 holiday forecast, US consumers will spend an average of $1,047.83 this

New: Amazon ‘Posts’ in Beta

Amazon Posts are a new browse and discovery experience on Amazon specifically focused on brand shopping. The appearance of Posts are closely mirrored after Instagram so the experience feels natural to shoppers. This new feature helps shoppers discover new products by browsing brand-curated posts. Each image

Employee Gift Picks 2019: Amazon Gift Guide

As an Amazon agency, we spend a lot of time on Amazon. As a result, a few things can creep onto our wish lists. Black Friday and Cyber Monday are some of the best times to shop for deals on not only household staples like