Walmart Strategy

What You Need to Know about Walmart+ Week

One of the biggest events in e-commerce is just around the corner: Walmart+ Week. As one of the summer’s highly anticipated sales events, Walmart+ Week stands out alongside Amazon Prime Day and Target Circle Week. As we’ve emphasized in previous posts, having a solid strategy

2024 calendar

2024 eCommerce Holiday Calendar

It’s no secret that sales, whether through brick-and-mortar or online, peak during certain times of the year. Retail’s Big Three (Amazon, Walmart, Target) consistently hit the jackpot during holidays and major sales events, providing opportunities for sellers on each marketplace to: Maximize sales Reach new

Top 3 Reasons to Bring Your Brand to Walmart

In the eCommerce marketplace, 2023 is shaping up to be a banner year for Walmart, and Macarta is excited to continue being a part of this dramatic transformation. Following Amazon’s playbook, disruptors such as Walmart and Mercardo Libre have begun to realize the power sophisticated

Amazon vs. Walmart DSP

As Walmart scales upward in an attempt to challenge Amazon’s eCommerce supremacy, they’ve released a powerful DSP (Demand-Side Platform) service. Using the data already available from their extensive customer base, Walmart is well positioned for incredible growth potential in the coming years (Walmart’s Ad business