For the Macarta team, 2023 was a pivotal year in the most promising way. The year marked significant milestones for our company and laid the foundation for what promises to be an even more impactful 2024. In 2023, our global family continued to grow. We proudly
It’s no secret that sales, whether through brick-and-mortar or online, peak during certain times of the year. Retail’s Big Three (Amazon, Walmart, Target) consistently hit the jackpot during holidays and major sales events, providing opportunities for sellers on each marketplace to: Maximize sales Reach new
The results are in for Cyber 5 2023, and it’s safe to say it was another year of success for Macarta’s brand partners. Cyber 5 is the five-day shopping period from Thanksgiving to Cyber Monday and has continued to prove it is the mother-lode of
The holidays are right around the corner, meaning now is the best time to shop deals for your loved ones (or to just treat yourself to something nice). Look out for coupons, lightning deals, and special discounts when navigating your favorite eCommerce marketplace; and remember
Working in the retail media space, you’ve likely come across the term Digital Shelf. In case you may have not and are wondering ‘What is Digital Shelf?’, the Digital Shelf is the representation of your brand’s products on the internet. While sounding simple enough, truly
This year’s Prime Big Deal Days kicked off Q4 with a bang. The two-day sales event took place on October 10 & 11, and was, according to Amazon, their “largest two-day October holiday kick-off event ever.” Amazon has entered the Holiday season with an exceptional
Driving Holiday Awareness for Outdoor Retailers It goes without saying that the holiday season is prime time for a wide variety of vendors and sellers, whether they’re selling in a brick and mortar or through online marketplaces. Some businesses, however, can face unique challenges particularly when they're
With the arrival of autumn, Halloween is fast approaching. It's not just a time for costumes and candy; it's also a golden opportunity for businesses to conjure up a bewitching marketing strategy. With eCommerce marketplaces readjusting to both the recent strains on the economy and
At this point, every content creator is (cautiously) aware of artificial intelligence models such as ChatGPT. Once the awe at the ability to generate large volumes of semantically accurate text on seemingly any subject has worn off, it becomes readily apparent that the bland sentences
Today’s course: How to Write Amazon Product Detail Page (PDP) Copy. In this Amazon 101 blog post, we’ll cover how to write a conversion-worthy: Title Bullet points Product description Backend keywords How to Write an Amazon Product Title Think of the product title as your initial sales pitch.
In 2022, Amazon introduced a second Prime Day to round out the year. The Prime Early Access Sale lasted two full days in October 2022 and ran a selection of early deals for Prime members. Heading into Fall 2023, Amazon has officially announced the second
“It Depends” is the most appropriately overused phrase in advertising Macarta was one of a handful of agencies invited to the “Voice of the Customer” Amazon Sponsored Product Discussion at the Amazon HQ in Seattle. Our Search Marketing Manager, Rene Crandall, attended the event and found
You’ve no doubt heard a lot about algorithms, but you might’ve missed just how important they’ve become in the field of digital advertising. With the major technological advances of the last few decades, algorithms have enabled digital ads to accurately target both generic and unique
Prime Day 2023 has come and gone, and it’s safe to say it was a success. According to Amazon: Day 1 was the single largest sales day in Amazon's history. Prime members spent $375 million worldwide and saved more than $2.5 billion on deals. It
Following two major milestones at Macarta– the company’s 7th birthday and the hiring of the 100th employee– the Denver-based retail media agency has another cause for celebration. “I'm thrilled to share that Macarta has been named the 1,037th fastest growing company in America– and the 25th