In the eCommerce marketplace, 2023 is shaping up to be a banner year for Walmart, and Macarta is excited to continue being a part of this dramatic transformation. Following Amazon’s playbook, disruptors such as Walmart and Mercardo Libre have begun to realize the power sophisticated
As the eCommerce market becomes increasingly more crowded with both marketplaces and brands, it’s never been more important to iron out your business’s route to success. Already the terrain is shifting as Amazon, still the king of eCommerce, is looking to manufacture big demand-driving events
As we welcome a new year filled with new opportunities, new technologies, and new insights, it’s important to take a look back at the previous year to celebrate our successes and be mindful of our challenges. For the second consecutive year, Macarta was awarded a
Another holiday shopping season has come and gone. Turkey 5 (T5) encapsulates the 5 shopping days from Black Friday to Cyber Monday and has continued to prove it’s the motherload of all shopping events for online retailers. This year’s Turkey 5 shopping season was yet
As a retail media agency, we spend a lot of time on Amazon, and as a result, we’ve come across some unique gift finds. The holidays are one of the best times to shop deals for your loved ones or treat yourself to a fun
With the Amazon Ads #unBoxed event come and gone, the future of reaching shoppers at any point in the customer journey is looking brighter. Amazon harvests a lot of data, and they’re turning over new, valuable ad-product tools to their network of agency partners to
Success story: Macarta and 3M In September 2019, multinational company 3M began its collaboration with Macarta Mexico to improve and boost the presence of its sub-brands on Amazon.Satisfied with the results of the content optimization and advertising campaigns, they decided to add Macarta Brazil's services in
Improved Ranking, 2nd Consecutive Placement on Prestigious List New York, NY — For the 2nd year in a row, Macarta has been officially recognized as one of the fastest-growing private businesses, claiming spot spot #1,124 on the annual Inc. 5000 list for 2022 — up 233
The results are in. Prime Day 2022 has come and gone, and it’s time to take a look at the numbers. US Prime Day Performance According to Adobe Digital Economy Index data, this year’s event (held July 12–13) produced a record-breaking $11.9 billion in US online spend
If you’re a seasoned vendor on Amazon, it’s likely (yet unfortunate) that you’ve been overbilled. Whether you are privy to this information or not, we have a way to help you get your money back. Macarta has partnered with e-commerce finance veterans to help brands recoup
COVID changed the way we do business the world over — and nowhere else has felt a shift as much as Latin America. Beginning in 2020, LatAm eCommerce has been growing at an exponential rate, turning the young market into a dynamic and flourishing one. Amazon
2021 was, in many ways, very similar to 2020 — the massive shift in buying online vs. in-store was only compounded by the sustained implications of the pandemic, and a further-agitated population with a growing appetite for "normalcy." This year our team fought many of
The holiday shopping season is drawing to a close, and by extension, we can finally turn the page on 2021. With supply chain shortages and the highest rate of inflation in decades, not to mention another new Covid variant, consumers continue to make their way
According to NBC, “Prime Day sales have historically surpassed those on Black Friday and Cyber Monday”, making Prime Day the largest shopping event of the year. With Prime Day 2021 come and gone, we’re taking a look at the numbers. Overall, our brand partners performed well
Denver, Colorado – Macarta has been recognized as a Top 30 Digital Marketing Agency in Denver in 2021 by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. The platform allows you