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Building Relationships with Clients Is Part of Our Core Values

  At Macarta, our team doesn’t just manage brands; we nurture relationships. In fact, it’s at the core of what we do. As our mission states,    “We are on a mission to revolutionize the retail industry and bring human connection into every aspect of our business.”   The brand-customer

Headshot of cofounders Stephen and Mike standing outside of a Macarta building.

2023: A Letter from our Co-Founders

For the Macarta team, 2023 was a pivotal year in the most promising way. The year marked significant milestones for our company and laid the foundation for what promises to be an even more impactful 2024.   In 2023, our global family continued to grow. We proudly

2024 calendar

2024 eCommerce Holiday Calendar

It’s no secret that sales, whether through brick-and-mortar or online, peak during certain times of the year. Retail’s Big Three (Amazon, Walmart, Target) consistently hit the jackpot during holidays and major sales events, providing opportunities for sellers on each marketplace to: Maximize sales Reach new

Cyber 5 Takeaways for 2023

The results are in for Cyber 5 2023, and it’s safe to say it was another year of success for Macarta’s brand partners. Cyber 5 is the five-day shopping period from Thanksgiving to Cyber Monday and has continued to prove it is the mother-lode of

Macarta’s 2023 Amazon Holiday Gift Guide

The holidays are right around the corner, meaning now is the best time to shop deals for your loved ones (or to just treat yourself to something nice). Look out for coupons, lightning deals, and special discounts when navigating your favorite eCommerce marketplace; and remember

Prime Big Deal Days Recap

This year’s Prime Big Deal Days kicked off Q4 with a bang. The two-day sales event took place on October 10 & 11, and was, according to Amazon, their “largest two-day October holiday kick-off event ever.” Amazon has entered the Holiday season with an exceptional

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How Macarta Builds Holiday Brand Awareness: Outdoor Retail

Driving Holiday Awareness for Outdoor Retailers  It goes without saying that the holiday season is prime time for a wide variety of vendors and sellers, whether they’re selling in a brick and mortar or through online marketplaces. Some businesses, however, can face unique challenges  particularly when they're

Seasonal pumpkins arranged against white wood

How to Prepare Your Halloween Marketing Strategy

With the arrival of autumn, Halloween is fast approaching. It's not just a time for costumes and candy; it's also a golden opportunity for businesses to conjure up a bewitching marketing strategy. With eCommerce marketplaces readjusting to both the recent strains on the economy and

Amazon 101: Product Detail Page Copy

Today’s course: How to Write Amazon Product Detail Page (PDP) Copy.  In this Amazon 101 blog post, we’ll cover how to write a conversion-worthy: Title Bullet points Product description Backend keywords     How to Write an Amazon Product Title Think of the product title as your initial sales pitch.

man holding a large cardboard box with Amazon written on it

Second Amazon Prime Day Held in Q4

In 2022, Amazon introduced a second Prime Day to round out the year. The Prime Early Access Sale lasted two full days in October 2022 and ran a selection of early deals for Prime members. Heading into Fall 2023, Amazon has officially announced the second

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One Size Does Not Fit All

“It Depends” is the most appropriately overused phrase in advertising   Macarta was one of a handful of agencies invited to the “Voice of the Customer” Amazon Sponsored Product Discussion at the Amazon HQ in Seattle. Our Search Marketing Manager, Rene Crandall, attended the event and found