Title Image

Blog

Breaking Amazon Insider News & Insights
  • Sort Blog:
  • All
  • Amazon Strategy
  • Macarta
  • Mexico
  • News
  • Uncategorized

Your 2021 Amazon Holiday Checklist

‘Tis the season to start planning for the holidays on Amazon. Though it might seem early, now is the time to ramp up your strategy in anticipation of a chaotic holiday season due to the supply chain crisis and ongoing effects of the pandemic. These

Amazon Q4 2021 Calendar

Though it might still feel like summer, now is the time to prepare for the 2021 holiday season on Amazon. In this article, we outline Amazon’s deadlines for deal submissions, shipping cut-off dates, key holiday shopping events, and the types of deals available to sellers

Amazon 101: Title Optimization

When uploading a catalog of products to Amazon, one of the most important considerations is how you choose to optimize your product titles. A great title optimization follows a few best practices, considers customer psychology through UX copywriting, and is personalized to your product’s brand.Take

Amazon Q3 2021 Calendar

It’s summer of 2021 — most states in the US have fully reopened and life is seemingly getting back to “normal.” Though we might be reluctant to believe it, this sense of normalcy is fragile. The efficacy length of the vaccines is still in question

Prime Day 2021: Amazon Performance Analysis

According to NBC, “Prime Day sales have historically surpassed those on Black Friday and Cyber Monday”, making Prime Day the largest shopping event of the year. With Prime Day 2021 come and gone, we’re taking a look at the numbers. Overall, our brand partners performed well

Macarta Ranked In Top 30 Digital Marketing Agencies in Denver

Denver, Colorado – Macarta has been recognized as a Top 30 Digital Marketing Agency in Denver in 2021 by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. The platform allows you

Goodbye Bezos, Hello Jassy

Yesterday,  head honcho Jeff Bezos stepped down as CEO and handed over the reins to Andy Jassy, the now former CEO of Amazon Web Services (AWS). It’s the first time ever that Amazon has had a CEO other than Bezos, and the world is watching

Amazon Web Services: The Building Blocks of Cloud Computing

What is Amazon Web Services? Amazon Web Services is the pioneer of cloud computing and was the first to offer modern cloud infrastructure services back in 2006. So, what exactly is cloud computing and what does it do? According to Amazon, AWS is a major digital

Big Things Are Coming for Amazon Audio Ads

Podcasts are becoming mainstream and, as always, Amazon is not one to sleep. Last year, the retail giant acquired popular podcast network Wondery with the ultimate goal of capturing more ad dollars from marketers. With podcast advertising hitting $1 billion in ad sales last year, Amazon

The Complete Guide to Prime Day Prep 2021

Summer’s hottest sale — Prime Day 2021 — is fast approaching and there are a number of considerations and preparations that should be made to maximize your success. We’ve compiled this guide as the ultimate resource to help you streamline operations, evaluate your strategies, remind

Prime Day Prep 2021: Content Strategy

Our last and final post of this Prime Day Prep series is all about optimizing your content strategy. Content — that is, copy and creative assets — are your bread and butter. It is an essential and highly important cog in the Amazon wheel of

Hot Sale 2021: 7 Tips for Success

Hot Sale is right around the corner and it's one of the most important annual events for brands to gain visibility, increase relevance, and boost sales on Amazon. Hot Sale is a 9-day annual event in Mexico where brands across many categories offer discounts and

Prime Day Prep 2021: Promotions & Advertising

Staying current with what's happening on Amazon is always critical, especially around a tentpole event like Prime Day. Set to take place June 21 – 22, Prime Day 2021 is fast approaching. We covered this year’s must-knows and inventory planning in Part 1 and Part

Amazon OTT Advertising: An Ecosystem Built for Sales

“OTT Video users have grown by 100 million in the past year.” Over-the-Top (OTT) advertising is gaining massive traction and Amazon is exponentially accelerating the trend, giving the Big Tech stamp of approval to what was once a counter-cultural movement. As viewers increasingly cut the cord