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Todo lo que necesitas saber de Amazon México

En comparación con Amazon Estados Unidos, Amazon México se encuentra en sus etapas iniciales. El gigante del comercio minorista en línea se lanzó en México en 2015 y desde entonces ha mostrado un crecimiento año tras año. La oficina de Macarta México ha tenido gran

Amazon Removes Comment Feature on Product Reviews

Amazon is an ever-changing beast. The latest: removing the Amazon reviews feature that lets brands comment on product reviews. On Wednesday, December 16th, an email from Amazon Services went out to sellers announcing the shut-down of the feature, citing lack of use as an explanation and

Turkey 5 2020: Amazon Performance Analysis

Now that the first push of the Holiday season shopping rush has passed, let’s take a look at the 2020 performance data analysis from Turkey 5 (T5). Spanning the 5 days from Thanksgiving to Cyber Monday, T5 is a major shopping event. Retailers and e-commerce

Rompiendo Récords: Buen Fin Edición 2020

Las expectativas Llegó la décima edición del evento anual de México que fomenta el comercio a través de promociones y descuentos con el fin de reactivar la economía. Debido al contexto mundial por la pandemia de COVID-19, el Buen Fin generó una dualidad de expectativas. Previo al

Buen Fin Analysis: A Record Breaking 2020

Expectations The tenth edition of Mexico's annual event, Buen Fin, that encourages commerce through promotions and discounts in order to activate the economy has arrived. Due to the global context and the COVID-19 pandemic, Buen Fin generated a duality of expectations. Prior to the event, there was

7 Ways to Master the Holidays on Amazon

We’re well into the holiday season, and while it looks a bit different this year due to Covid-19, our favorite holiday sales events are here to offer a sense of familiarity in a world of great uncertainty. The Turkey 5, coined by Amazon in 2017 to

Combating Counterfeits: Amazon Transparency & Project Zero

Goodbye, fake handbags. Hello, Amazon Transparency and Project Zero (APZ). Third-party sellers account for over half of all sales on Amazon and while most are legitimate products, the rise of counterfeits has been a problem for the platform. Unknowingly purchasing a counterfeit product off of

Páginas de Producto en Amazon: Lo Que Te Estás Perdiendo

Son 5 los principales componentes de la página de detalle del producto (PDP). En este artículo les compartimos diferentes y exitosas maneras de mostrar su catálogo de productos. TÍTULO El 74% de los “Compradores Amazon” empiezan su búsqueda en Amazon – Feedvisor El título del producto es el pitch

E-Commerce in the Time of Covid-19

To say that we’re living in unprecedented times is an understatement. Life as we know it has been virtually upended because of Covid-19 and great uncertainty lies ahead of us. We’ve seen overnight transformation in response to this period of isolation and uncertainty – one major

How to Calculate Customer LifeTime Value on Amazon

Finding the right customer at the right time can be difficult. Allocating the right amount of resources to customer acquisition tactics can be even tougher. Luckily, there’s a way to make that process easier through Customer LifeTime Value (CLV). CLV is a growth metric used to

Creative Ways to Leverage Your Brand Store this Holiday Season

It’s officially the start of Q4, and with the Covid-19 Pandemic still looming, you’ll need to be prepared for the shift in holiday shopping habits. Covid-19 has transformed consumer behavior. We’ve seen a surge in e-commerce, a decline in discretionary spending and overall reduced shopping frequency,

2020 Planning: The Ultimate Q4

Welcome to Q4 This holiday season will be unlike any other, however, there is still a great deal of planning to be done. Typically, referencing historical sales data is a useful benchmark, but this year it is ok, and normal, if your sales don’t compare to

Amazon Announces Upcoming Launch in Sweden

After years of speculation, Amazon has officially started preparations for opening their doors in Sweden. Expected to launch next year, Amazon Sweden is the company’s first step in establishing a local presence in the Nordic countries. Swedish consumers can already shop through Amazon websites in other

Exclusive Luxury Stores Launches on Amazon App

Shopping your favorite luxury brands just got a whole lot easier. Last week, Amazon launched its new high-end Luxury Stores program. The new Luxury Stores are only shoppable through the app, but before you get out your credit card, you’ll need an invite to the