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The Rise of Digital Marketplaces

With Prime Day right around the corner (July 12-13), Amazon still dominates the eCommerce world thanks to its incredible reach and deep pockets. However, just as Netflix seemed to rule streaming until there were 40 other providers, a whole spectrum of digital marketplaces cropped up

Fast Facts: Amazon vs. the D2C Model

With the Direct-to-Consumer (D2C) model on the rapid rise for many companies such as Warby Parker, Allbirds, FIGS and plenty of other smaller brands, you might be wondering if it’s the right direction for your business. While many of our brand partners choose an omni-channel

Macarta x DimeTyd: Recovering 5 Years Worth of Lost Amazon Funds

If you’re a seasoned vendor on Amazon, it’s likely (yet unfortunate) that you’ve been overbilled. Whether you are privy to this information or not, we have a way to help you get your money back.  Through our partnership with DimeTyd, an automated software founded by ecommerce

Fast Facts: Amazon & the Movie Industry

Tinsel-town has turned its attention to streaming — Warner Brothers and Discovery have completed a $43B merger and Amazon has snatched up MGM Studios for $8.5B. So, what's the deal? Has streaming completely changed the movie industry forever? Yes, and… The competition is stiffer than

Hot Sale 2022: What You Need to Know

If you’re looking to expand into Mexico’s rapidly growing eCommerce market, then you need to know about Hot Sale. Hot Sale is an annual 9-day sales event in Mexico where brands across many categories offer discounts and special promotions. This year, Hot Sale will take

Fast Facts: The Amazon Pet Business

Happy International Pet Month from our furry friends to yours! This year, pet owners aren’t the only ones celebrating… Amazon is showing its animal-love by kicking off May with Pet Day (which was yesterday ICYMI) — the company’s inaugural 24-hour sales event that offers deals and

Why You Need to Sell on Amazon Brazil, ASAP

COVID changed the way we do business the world over — and nowhere else has felt a shift as much as Latin America. Beginning in 2020, LatAm eCommerce has been growing at an exponential rate, turning the young market into a dynamic and flourishing one. Amazon

Boost Your Amazon Sales with TikTok

TikTok (and its audiences) are bigger than ever. Love it or hate it, its influence is hard to ignore.  As the #1 downloaded app in 2021 with over 1 billion users, TikTok has become essential for brands looking to connect with customers directly. The looping, endless

The Ukrainian flag waves patriotically; read on about how Amazon is responding to Russia's invasion

Amazon’s Response to the Russian Invasion of Ukraine

On March 8th, Amazon announced that it would be suspending the majority of its services in both Belarus and the Russian Federation, joining a long list of companies that have taken dramatic measures in light of the egregious invasion of Ukraine. This suspension entails: Denial of retail

Amazon 101: How to Create an Amazon Brand Story

A Brand Story we created for one of our clients, Kodiak boots. What is an Amazon Brand Story?  Available for both Amazon sellers and vendors, a Brand Story is a complementary marketing feature similar to A+ content. Located just above the A+ on the product detail page

Amazon 101: The Complete Guide to Selling on Amazon

Amazon 101 Table of Contents Content: 1. Title Optimizations 2. Brand Store 3. Email Marketing Campaigns 4. A+ Content 5. Boost Listings with Product Photos 6. Bulk Uploads with File Feeds Advertising + SEO: 7. Amazon Live 8. Understanding DSP 9. SEO / Keyword Optimizations Strategy: 10. Amazon Follow 11. Winning the Buy Box 12. Promotions Resources: 13. Amazon Glossary A to

for almost a decade amazon has been expanding into the brick-and-mortar grocery business

Fast Facts: The Amazon Grocery Business

Remember 2017? Those simpler, pre-pandemic days with that huge solar eclipse, the (first) $999 iPhone, and when Amazon spent 13.4 Billion dollars to buy Whole Foods… Well, we remember. And with news recently breaking that the grocery arm of the Amazon empire is struggling to gain

Detailed step-by-step instructions on how to update your title, bullet points, and product description copy on Amazon Seller Central.

Updating Content: Amazon Seller Central

Detailed step-by-step instructions on how to update your title, bullet points, and product description copy on Amazon Seller Central. Trust us — we’re well aware of the challenges of navigating Amazon’s backend. That’s why our team of Amazon experts came together to write this succinct, step-by-step

Updating Content: Amazon Vendor Central

Detailed step-by-step instructions on how to update your title, bullet points, and product description copy on Amazon Vendor Central. Navigating the complicated world of Amazon’s backend can sometimes feel overwhelming, from cryptic error messages to your Amazon contact copy and pasting the same workaround for the