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Big Things Are Coming for Amazon Audio Ads

Podcasts are becoming mainstream and, as always, Amazon is not one to sleep. Last year, the retail giant acquired popular podcast network Wondery with the ultimate goal of capturing more ad dollars from marketers. With podcast advertising hitting $1 billion in ad sales last year, Amazon

The Complete Guide to Prime Day Prep 2021

Summer’s hottest sale — Prime Day 2021 — is fast approaching and there are a number of considerations and preparations that should be made to maximize your success. We’ve compiled this guide as the ultimate resource to help you streamline operations, evaluate your strategies, remind

Prime Day Prep 2021: Content Strategy

Our last and final post of this Prime Day Prep series is all about optimizing your content strategy. Content — that is, copy and creative assets — are your bread and butter. It is an essential and highly important cog in the Amazon wheel of

Hot Sale 2021: 7 Tips for Success

Hot Sale is right around the corner and it's one of the most important annual events for brands to gain visibility, increase relevance, and boost sales on Amazon. Hot Sale is a 9-day annual event in Mexico where brands across many categories offer discounts and

Prime Day Prep 2021: Promotions & Advertising

Staying current with what's happening on Amazon is always critical, especially around a tentpole event like Prime Day. Set to take place June 21 – 22, Prime Day 2021 is fast approaching. We covered this year’s must-knows and inventory planning in Part 1 and Part

Amazon OTT Advertising: An Ecosystem Built for Sales

“OTT Video users have grown by 100 million in the past year.” Over-the-Top (OTT) advertising is gaining massive traction and Amazon is exponentially accelerating the trend, giving the Big Tech stamp of approval to what was once a counter-cultural movement. As viewers increasingly cut the cord

Amazon Posts: 3 New Features You Need to Know

Since the beta launch of Amazon Posts over a year ago, Amazon continuously rolls out new improvements to the platform. We outlined a few of those updates in our post How Amazon Posts Can Boost Brand Awareness, but new and improved features have surfaced. Today,

Prime Day Prep 2021: Inventory Planning

With Amazon Prime Day 2021 just around the corner, it’s never too early to think about inventory planning. This year’s Prime Day is slated for June 21 – 22. Since 2020 was an anomaly and has thrown a wrench in traditional forecasting models and inventory

Mother’s Day 2021 on Amazon

Mother’s Day 2021 is just around the corner (May 9th). Luckily, Amazon has your back with a curated Mother’s Day page filled with gift ideas and deals to help you make your Mom’s day special.  In this day and age, holiday sales are starting well in

Case Study: How We Helped This Brand Increase Sales 2X

It’s no secret that clean, high-resolution visuals are key to cashing in on Amazon. Having a wide selection of multi-purpose images at your disposal can do wonders for your business, both on and off Amazon. In 2019, our partners at Golfkicks came to us with a

Amazon Prime x Thursday Night Football

Thursday Night Football games will now be exclusively offered on Amazon Prime Video starting in the fall of 2023. This momentous shift is the first exclusive step by a major sport away from traditional cable TV, which has increasingly relied on sports viewers in the

Bravado Capsule Collection Case Study

The Intersection of Content & Shopping When Amazon asks an artist if they’d like to collaborate and offers an exclusive merchandise capsule collection, the answer is a resounding “yes.” Such was the case with Selena Gomez’s newest album release, “Revelación” and Queen’s continued adoration among music

Amazon Releases Creative Asset Library

Amazon released a new tool within the A+ content builder called the Creative Asset Library. An archive of all A+ images you’ve uploaded in the past, the new feature makes optimizing product listings a whole lot easier. Instead of taking the time to re-upload A+

Prime Day Prep 2021: Getting Started

The rumor mill is buzzing as to when Prime Day 2021 will take place. Last year’s annual two-day sales event was pushed to October at the last minute due to the pandemic, and with no official statement from Amazon about this year’s date, anything could

A Complete Guide to the Amazon Brand Store

Over the past few years, Amazon has implemented additional visual elements into its site design to better connect the brand to its shoppers. The most impactful of these is the Amazon Brand Store — a crucial marketing opportunity to deliver an immersive, informative, and user-friendly