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Fast Facts: 2022 Amazon Holiday Sales Growth

2022 has been a rollercoaster of a year with inflation as the key destabilizer for discretionary spending. That said, the holidays — and holiday shopping — will go on. It’ll just look a little different from previous years. Below are a few key insights from

Q3 2022 Recap: Amazon Profits Amid Uncertain Q4 Forecasts

In case you missed it, Amazon released its quarter three (Q3) earnings report at the end of last month, inciting negative reactions and headlines across the market. To recap: The company cashed in $127.5 billion in sales — up 15% YoY — and returned to profitability

Key Takeaways from Amazon Ads #unBoxed 2022

With the Amazon Ads #unBoxed event come and gone, the future of reaching shoppers at any point in the customer journey is looking brighter. Amazon harvests a lot of data, and they’re turning over new, valuable ad-product tools to their network of agency partners to

Amazon Launches New Payment Option with Venmo

The multinational giant Amazon has announced it is partnering with Venmo to provide consumers with a new way to shop on the eCommerce platform. Following a limited launch, the service will be up and running by the Turkey 5 (the week with Thanksgiving, Black Friday

Exploring the Amazon Customer Journey

The “Customer Journey”, simply put, is the way a potential customer goes from realizing they need a generic product to purchasing your product. Determining the way your targeted audience ends up at this point is vital, especially in the Amazon ecosystem where numerous other brands

The Growth of Amazon’s Fashion Footprint

Updated [10/18/2022] Amazon’s reputation varies among fashion brands. Knockoffs sold on the site have scared off high-profile brands like Nike; nonetheless, Amazon has become a dominant force in the online apparel space, thanks to new fashion initiatives and tech capabilities. In this blog post, we take

Amazon Seller 2022 Holiday Checklist

Christmas decorations are popping up in stores again, so it’s that time of year to get your business ready for the holiday shopping season. With July’s Prime Day and October’s inaugural Prime Early Access Day, consumers are receiving a smattering of great deals throughout the

Amazon 101: Amazon Acronym Key

Amazon is unlike many other e-commerce marketplaces, and with that, there comes a steep learning curve. The first step to decoding the retail giant’s unique brand of jargon — learn Amazon acronyms. Luckily, we speak Amazon fluently, and have compiled an easy A-to-Z list of key

Amazon 101: Brand Store Product Collections

Amazon’s brand store product grid has a new and improved counterpart. Introducing product collections: a new module added to the brand store builder earlier this year that not only allows brands more flexibility in how they can merchandise products but also increases discoverability through a

Amazon to Hold a Second Prime Day in Q4

For the first time ever, Amazon is planning two prime days in one year. Dubbed the Prime Early Access Sale, the event will last two full days in October 2022 and will run a selection of early deals for Prime members. Amazon has increasingly looked beyond

Amazon Makes a Move Into Healthcare

In the wake of several billion dollar investments, Amazon purchasing a healthcare provider may seem passé. The recent acquisition of One Medical, to the tune of roughly $3.9 billion, however, marks Amazon’s biggest foray into the byzantine world of healthcare. Compared to their massive acquisition of

Prime Day 2022: Amazon Performance Analysis

The results are in. Prime Day 2022 has come and gone, and it’s time to take a look at the numbers. US Prime Day Performance  According to Adobe Digital Economy Index data, this year’s event (held July 12–13) produced a record-breaking $11.9 billion in US online spend

The Ultimate Guide to Amazon SEO

Your Amazon search engine optimization (SEO) strategy can make or break your content. Luckily, we’re here to help you navigate the basics so you can make your keywords work smarter, not harder. This ultimate guide to Amazon SEO covers everything you need to know to