Tinsel-town has turned its attention to streaming — Warner Brothers and Discovery have completed a $43B merger and Amazon has snatched up MGM Studios for $8.5B. So, what's the deal? Has streaming completely changed the movie industry forever? Yes, and… The competition is stiffer than
If you’re looking to expand into Mexico’s rapidly growing eCommerce market, then you need to know about Hot Sale. Hot Sale is an annual 9-day sales event in Mexico where brands across many categories offer discounts and special promotions. This year, Hot Sale will take
Happy International Pet Month from our furry friends to yours! This year, pet owners aren’t the only ones celebrating… Amazon is showing its animal-love by kicking off May with Pet Day (which was yesterday ICYMI) — the company’s inaugural 24-hour sales event that offers deals and
COVID changed the way we do business the world over — and nowhere else has felt a shift as much as Latin America. Beginning in 2020, LatAm eCommerce has been growing at an exponential rate, turning the young market into a dynamic and flourishing one. Amazon
TikTok (and its audiences) are bigger than ever. Love it or hate it, its influence is hard to ignore. As the #1 downloaded app in 2021 with over 1 billion users, TikTok has become essential for brands looking to connect with customers directly. The looping, endless
On March 8th, Amazon announced that it would be suspending the majority of its services in both Belarus and the Russian Federation, joining a long list of companies that have taken dramatic measures in light of the egregious invasion of Ukraine. This suspension entails: Denial of retail
A Brand Story we created for one of our clients, Kodiak boots. What is an Amazon Brand Story? Available for both Amazon sellers and vendors, a Brand Story is a complementary marketing feature similar to A+ content. Located just above the A+ on the product detail page
Amazon 101 Table of Contents Content: 1. Title Optimizations 2. Brand Store 3. Email Marketing Campaigns 4. A+ Content 5. Boost Listings with Product Photos 6. Bulk Uploads with File Feeds Advertising + SEO: 7. Amazon Live 8. Understanding DSP 9. SEO / Keyword Optimizations Strategy: 10. Amazon Follow 11. Winning the Buy Box 12. Promotions Resources: 13. Amazon Glossary A to
Remember 2017? Those simpler, pre-pandemic days with that huge solar eclipse, the (first) $999 iPhone, and when Amazon spent 13.4 Billion dollars to buy Whole Foods… Well, we remember. And with news recently breaking that the grocery arm of the Amazon empire is struggling to gain
Detailed step-by-step instructions on how to update your title, bullet points, and product description copy on Amazon Seller Central. Amazon Seller Central. You know what it is. It’s the hub that allows you to access your seller account, manage your sales, and generally run your business
What is Amazon Vendor Central? Amazon Vendor Central is the web portal that 1P Sellers use to run their product listings on the Amazon retail site. Brands that use Vendor Central are exclusively 1P or First Party Sellers, meaning that instead of selling directly on amazon.com,
Like all retail businesses, Amazon sales peak during certain periods. Holidays and major sales events provide opportunities for sellers across categories to maximize sales, reach new customers, and increase brand awareness. In order to maximize your return throughout the year, consider the significant dates where your
Amazon is one of the largest multinational corporations in the world. Moreover, this last decade has been one of unprecedented success for a company that started as a digital bookstore. It came as a surprise, then, when it was revealed that Amazon’s app’s global ranking had
Undoubtedly, the deluge of headlines about the Supply Chain Crisis has become so all-encompassing that it’s easy for new reports to become lost among the noise. However, for business professionals in the Amazon sphere, Macarta has compiled a complete guide outlining Amazon’s broad form response
2021 was, in many ways, very similar to 2020 — the massive shift in buying online vs. in-store was only compounded by the sustained implications of the pandemic, and a further-agitated population with a growing appetite for "normalcy." This year our team fought many of