More than 20% of shoppers say they have switched to shopping for apparel on Amazon and away from other traditional online retailers. Amazon’s online apparel business has surpassed that of Target, Macy’s, J.C. Penny and the like. According to Internet Retailer, more than 20% of shoppers
In a letter to shareholders, Amazon shows a closer look into the world of operations and company mantras through the eyes of Jeff Bezos. Jeff Bezos finally gave the world a peek behind the curtain in his Letter to Shareholders on Wednesday. The Amazon Founder and
As the Amazon wind blows, platform changes become more prevalent. If you are currently utilizing Vendor Express to access Amazon Marketing Services (AMS), your account access will soon change. On May 21, 2018 Vendor Express accounts will no longer receive orders from Amazon and some
Amazon Seller Rating Explained: Amazon averages your account’s score (out of a total 100 points) from each order within 365 days on a weighted scale. For example, negative customer feedback from a verified purchase carries more weight on this scale than a positive customer review. Listed
Selling on Amazon can be overwhelming, regardless of your level of knowledge or account type. Whether you are already an established seller on Amazon, or if you’re just starting out, these are the three phases of best practice for success on the Amazon platform. The Development
Spring is around the corner, and with spring comes new updates to Amazon’s fees. Beginning in April 2018, Amazon will roll out new FBA storage fee changes. We know these changes can often seem overwhelming (let’s be honest, no one can keep up with all
Mobile sales during the holidays experienced record-breaking momentum that has sustained itself into 2018. The online marketing provider Rakuten reported that mobile sales in December of 2017 experienced a 67% growth from 2016, and according to Salesforce Inc. Commerce Cloud, the average sale completed on
Amazon Vendor promotions and coupons are a great way to increase the traffic and visibility on your product listings. Customers are always looking for a great deal, especially on Amazon, and running promotions is a great way to get their attention while putting your brand
We're taking a break from our regularly scheduled programming to bring you our first Amazon Valentine's Day gift guide! Some say Valentine’s Day is a holiday created by greeting card companies to make more money, but we say it’s the perfect opportunity to spoil your
With the deterioration of brick and mortar comes the demand for a similar immersive experience when shopping online. Over the course of the e-commerce boom, online brands have been able to cater to this demand using UX/UI tactics that allow their customer to feel like
Keyword function has evolved considerably since the growth of e-commerce – the purpose now requires intention as opposed to the tossing every relevant term into the back-end search terms. Amazon’s search engine has grown into a strategic ranking algorithm that redefines the function of key
One of the most critical elements of an Amazon Product Detail Page (PDP) are the product images. An image is the first consumer-facing representation of the product – the element on a search results page that either prompts the click or causes the viewer to
The holidays have come and gone, bringing about extreme chaos followed by a brief moment of calm before the new year. Now that you survived and thrived through 2017, we are here to make sure you have your best foot forward in 2018 – here
Online retailers reached record breaking heights during one of the biggest shopping weekends of the year – Black Friday / Cyber Monday. During this high-volume period, online sales saw an increase of 14.7% from last year, and over 20% of the total sales were completed
In 2017 over one million new sellers joined forces with Amazon Marketplaces. According to Marketplace pulse, "This equals to 2,997 new sellers every day, or 124 every hour, or even 2 every minute." As international Amazon marketplaces continue to grow daily, consumers are gaining access