While selling on the Amazon platform presents unique challenges when it comes to brand experience, you can try non-traditional strategies to connect with your Amazon customer. Since Amazon doesn’t allow you to link to any external websites, it can be hard to find a way
Amazon’s new-to-brand metrics help brands track new customers as a way to better understand and optimize their advertisements. Source: Amazon Advertising At the beginning of 2019 Amazon rolled out its new-to-brand metric. With Q2 nearly over, now is a great time for your business to check in
Coordinating your advertising calendar around significant selling events is the best way to connect the dots in your overall strategy. Here is how you can set yourself up for success: Planning for Success Planning your advertising calendar around major selling days on Amazon is the best way
Numbers don’t lie Research analysts underestimated Amazon’s ad revenue for 2019 by 750 million and 2020 by over a billion dollars. Daniel Salmon of BMO Capital Markets notes that the uptick is significant and promising for the future of the business. 2018 Amazon Ad Revenue: $7.41 billion
Step aside, Google. From 2015-2018, Amazon became the #1 place where consumers start a search query according to a data report from Jumpshot. Daren Baker, Jumpshot CEO, noted the significant change, saying “Amazon's dominance has really set it apart as the default place for product
In his annual letter to shareholders, Jeff Bezos reviews Amazon's highlights from the last year. A glimpse into business initiatives and continued growth, this letter outlines what the future holds for the industry giant. Looking back at 2018, Jeff Bezos returned to his first letter to
Amazon is making further developments to help marketers track exactly where traffic is coming from. This latest advancement helps track traffic coming directly from Facebook. Here’s what you need to know to implement this tool. Brand Store background Since Amazon has improved the Brand Store UX, stores
Amazon continues to prioritize building a sustainable environment for brands to grow and thrive. Check out the latest updates that could help you elevate your brand store presence. Building a brand-friendly user experience was not a priority for Amazon until recent years. As brands continue to
Understanding the difference between content optimization and SEO may be the difference between your content flourishing or flopping. One Part of the Whole Search Engine Optimization, or SEO, is just one part of optimizing content. Previously we’ve covered the difference between Amazon and Google SEO. SEO should
Amazon’s DSP offers you the ability to maximize your online advertising. But how does it differ from other programmatic advertising? Our DSP specialists are here to help. Today Digital Marketing Strategist Stevie Hash helps explain what you need to know about the DSP. Understanding Amazon’s DSP Amazon’s
Purchase orders from Amazon roll through on Mondays like clockwork. However, some vendors did not receive their usual P.O.s from Amazon, leaving many questioning not only, why, but also, what does this mean? The breakdown Many vendors were left confused on Monday, March 4, when their usual
Year over year, Amazon continues to show up as a dominant player in the ecommerce world. Last year, Amazon captured 33.7% of all U.S. ecommerce sales, and still dominated in the top retail categories. Amazon ended Q4 of 2018 with 39% of ecommerce market share. As
With the new year comes new FBA fees for Amazon sellers. Beginning on February 15th, Amazon is making a few changes to fulfillment, storage, and referral fees for this year. Here’s a quick overview of the changes that could potentially affect your account. 2019 FULFILLMENT FEE
It’s official – 2018 Q4 has ended and Amazon had yet another record-breaking year. Here’s a look into what tipped the scale this holiday season. Rounding out an impressive 2018, Amazon reported a total Q4 revenue of $72.4 billion, a 20% increase from 2017. This left