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About Us



We are seasoned experts helping brands optimize their Amazon presence through in depth research, strategy, advertising, creative content, analytics and consumer insights. What makes us so successful is how we align on and execute our brand partner’s goals and objectives in order to maximize return on investment.

How We Partner


Macarta takes great pride in communicating and servicing our clients. By aligning with client’s internal teams, we can advise and deliver on their goals and objectives regardless of where they are in the Amazon business lifecycle.


Your Macarta team is available to you daily by phone, chat, email or other preferred communication channel.


We talk weekly to review revenue reports, discuss opportunities for campaign improvement and align on deliverables for the ensuing week.


Our monthly alignment meetings are designed for deeper insights into metrics and campaign deliverables. This is an opportunity to analyze what has worked and what can be improved.


Quarterly reviews are used for key learnings and alignment with leadership and internal stakeholders for next quarter goals, tactics and campaign deliverables.

Meet the Leadership Team

Mike Hodges

Co-Founder & CEO


Mike is an Amazon marketing and digital transformation expert who specializes in driving revenue and maximizing profits for global brands. For twenty years, he has lived at the intersection of marketing, commerce and technology as a CEO, chief strategist, industry thought leader and business innovator.


A successful entrepreneur, Mike has built and sold several companies including an advertising technology company acquired by Google. Mike also serves on several company and industry boards and is an active public speaker on Amazon Channel Strategies for Revenue Optimization and Digital Transformation Strategies for Global Brands.


Currently, Mike is the co-founder of Macarta overseeing day-to-day operations, ensuring his clients see success and growth on Amazon.

Steven Tyler Reagan

Stephen Tyler Reagan

Co-Founder, President & Chief Strategy Officer


Stephen is widely regarded as one of the top experts in the Amazon marketplace. He has a unique perspective spending six years managing programs on the client side with five years running client side strategy and execution as Head of Client Services at Macarta. His experience running wildly successful programs for the likes of Wrangler, Lee Jeans, Timberland and Eagle Creek make him an invaluable asset to any brand looking to improve and optimize their Amazon business.


Currently, Stephen is the co-founder, Chief Strategist and Head of Client Services at Macarta. His core function is to help brands grow their business on the Amazon platform.

Carly Miller

Executive Creative Director


Carly oversees the creative team and content strategy for clients such as The North Face, PCA Skin, Wrangler and Red Kap. She’s an expert in brand storytelling and strategic content development for the Amazon platform. With over a decade of experience in multidisciplinary design and e-commerce, Carly has applied her expertise specifically to the Amazon marketplace in order to bring brand stories and content to life.

Julia Mihelich

Head of Retail Operations


With nearly a decade of experience on the Amazon marketplace, Julia serves as Macarta’s Account Director for brands like Victorinox, Universal Music Group and Tommy Hilfiger. She understands the complexities and challenges of doing business on Amazon, allowing her to develop effective strategies and workflows for each client and category. In addition to her U.S contributions, Julia also provides guidance and support to the Macarta Mexico Team, treating each clients’ business as if it were her own.

Carlos Corona

Director General – Mexico


With over eight years of international business experience, Carlos has worked in sales and business development specifically in Latin American. Currently, Carlos oversees daily operations for the Macarta’s office in Mexico City and serves Macarta’s Amazon Mexico clients across a number of industries. His client list includes: 3M, Reckitt Benckiser, Steve Madden, and Pampers.

Zach DuFresne

Managing Director


Zach is the Managing Director of Macarta where he helps facilitate and support rapid growth strategies for clients such as GNC, Golfkicks, Guess Jeans and Optimum Nutrition. Zach has spent his entire career helping brands align business goals with marketing strategies that ensure optimum performance and return on ad spend.

How Can We Help?

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