OVERVIEW
About Us
How We Partner
Macarta takes great pride in communicating and servicing our clients. By aligning with client’s internal teams, we can advise and deliver on their goals and objectives regardless of where they are in the Amazon business lifecycle.
Daily
Your Macarta team is available to you daily by phone, chat, email or other preferred communication channel.
Weekly
We talk weekly to review revenue reports, discuss opportunities for campaign improvement and align on deliverables for the ensuing week.
Monthly
Our monthly alignment meetings are designed for deeper insights into metrics and campaign deliverables. This is an opportunity to analyze what has worked and what can be improved.
Quarterly
Quarterly reviews are used for key learnings and alignment with leadership and internal stakeholders for next quarter goals, tactics and campaign deliverables.
Meet the Leadership Team
Mike Hodges
Co-Founder & CEO
Mike is an Amazon marketing and digital transformation expert who specializes in driving revenue and maximizing profits for global brands. For twenty years, he has lived at the intersection of marketing, commerce and technology as a CEO, chief strategist, industry thought leader and business innovator.
A successful entrepreneur, Mike has built and sold several companies including an advertising technology company acquired by Google. Mike also serves on several company and industry boards and is an active public speaker on Amazon Channel Strategies for Revenue Optimization and Digital Transformation Strategies for Global Brands.
Currently, Mike is the co-founder of Macarta overseeing day-to-day operations, ensuring his clients see success and growth on Amazon.
Stephen Tyler Reagan
Co-Founder, President & Chief Strategy Officer
Stephen is widely regarded as one of the top experts in the Amazon marketplace. He has a unique perspective spending six years managing programs on the client side with five years running client side strategy and execution as Head of Client Services at Macarta. His experience running wildly successful programs for the likes of Wrangler, Lee Jeans, Timberland and Eagle Creek make him an invaluable asset to any brand looking to improve and optimize their Amazon business.
Currently, Stephen is the co-founder, Chief Strategist and Head of Client Services at Macarta. His core function is to help brands grow their business on the Amazon platform.
Carly Miller
Executive Creative Director
Carly oversees the creative team and content strategy for clients such as The North Face, PCA Skin, Wrangler and Red Kap. She’s an expert in brand storytelling and strategic content development for the Amazon platform. With over a decade of experience in multidisciplinary design and e-commerce, Carly has applied her expertise specifically to the Amazon marketplace in order to bring brand stories and content to life.
Julia Mihelich
Head of Retail Operations
With nearly a decade of experience on the Amazon marketplace, Julia serves as Macarta’s Account Director for brands like Victorinox, Universal Music Group and Tommy Hilfiger. She understands the complexities and challenges of doing business on Amazon, allowing her to develop effective strategies and workflows for each client and category. In addition to her U.S contributions, Julia also provides guidance and support to the Macarta Mexico Team, treating each clients’ business as if it were her own.
Carlos Corona
Director General – Mexico
With over eight years of international business experience, Carlos has worked in sales and business development specifically in Latin American. Currently, Carlos oversees daily operations for the Macarta’s office in Mexico City and serves Macarta’s Amazon Mexico clients across a number of industries. His client list includes: 3M, Reckitt Benckiser, Steve Madden, and Pampers.
Zach DuFresne
Managing Director
Zach is the Managing Director of Macarta where he helps facilitate and support rapid growth strategies for clients such as GNC, Golfkicks, Guess Jeans and Optimum Nutrition. Zach has spent his entire career helping brands align business goals with marketing strategies that ensure optimum performance and return on ad spend.
If Amazon was the gnarliest golf course on the planet you’d want Macarta as your caddie. We hit it off from day one, the Macarta team is excellent, and we are swiftly moving from clueless to selling a lot of Golfkicks on Amazon.
We have been working with Macarta for the past 3 years and cannot say enough about our partnership. Their expertise and knowledge of today’s Amazon ecosystem is top in the industry. We have grown our sales into high double digits each year by utilizing Macarta’s advertising, content, and sales strategies. There is no better partner for your Amazon business.
Macarta is everything a brand could want in an Amazon agency partner - proactive, organized, highly responsive, and ahead of the curve with the latest trends, features and beta programs. They have the data-driven teams, connections and creativity to scale thoughtfully and quickly.
Having worked with multiple Amazon agencies Macarta impressed us with their quick and full understanding of The North Face’s needs and goals on Amazon and as a brand. They have been able to successfully scale to meet the demands of our sizable business and have provided excellent customer service, along with fast and sustainable results. Furthermore, the team at Macarta has been a pleasure to get to know; they can discuss digital marketplace strategy and the best mountains to ski in Colorado in the same lunch.