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A Look Back at Amazon’s 2018 Q4 Metrics

It’s official – 2018 Q4 has ended and Amazon had yet another record-breaking year. Here’s a look into what tipped the scale this holiday season. Rounding out an impressive 2018, Amazon reported a total Q4 revenue of $72.4 billion, a 20% increase from 2017. This left

Amazon Prime Surpasses 100 Million Subscribers

According to Consumer Intelligence Research Partners (CIRP), Amazon received over six million new members during the second half of 2018. As Q4 came to a close, Amazon’s growth reached record-breaking heights. Last year, in a letter to shareholders, Jeff Bezos revealed an official Prime count of

Amazon Holiday Sales Opportunities

As consumers complete their holiday shopping, you may be wondering what these last few weeks of the year will mean for your Amazon sales. While you may worry about a lull in sales after the Christmas drop-off, fear not -- you can maximize the post-Christmas

Amazon’s Approach to Holiday Toy Catalogs

Earlier this year everyone’s beloved toy retailer, Toys “R” Us, officially shut its doors after 70 years of business. With this market share up for grabs, it’s no surprise that Amazon is ready to take it over. While top brick and mortar competitors – Walmart and

Amazon’s Alexa is Getting in the Holiday Spirit

In preparation for the holidays, Amazon has added new features to provide shoppers with a voice assistant for making holiday purchases. So while you’re caught up in the hustle and bustle of the holiday season, you have a trustworthy assistant to help you organize and

Amazon Advertising Gets a Facelift

As Amazon’s advertising business has grown, it’s been a juggling act for advertisers to keep track of the individual demand side platforms. However only a day after Amazon reached the trillion dollar valuation mark, it was announced that Amazon Media Group (AMG), Amazon Marketing Services

Behind Amazon’s Private Label Brands

Kirkland, Great Value, Up & Up -- major retailers creating private labels is not a new concept. Yet with Amazon’s 78 private label brands and expected $7.5 billion in sales for 2018, companies have been left wondering how big of a threat this will be

Amazon Work Ethic: Behind the Curtain

“Nearly every person I worked with I saw cry at their desk.” - Bo Olson, via New York Times Have you ever wondered what it would be like to catch a glimpse of Amazon from the inside? While many Americans have come to know Amazon from a

Amazon Prime Benefits Expand to Whole Foods

Amazon Prime members have enjoyed various perks in the digital marketplace since 2005. With the number of subscribers growing exponentially, these exclusive deals have recently spread offline - members are now able to save money using their Prime account every time they shop for groceries

Amazon Bans Members for Frequent Returns

Don’t get too comfortable with the free return policy, Amazon is keeping track. Customers have reported their accounts were suspended without warning. The cause? Too many returns. Over the years, Amazon has maintained its customer-focused outlook including an array of shopper benefits, such as two-day shipping

Amazon Owns the Online Apparel Business

More than 20% of shoppers say they have switched to shopping for apparel on Amazon and away from other traditional online retailers. Amazon’s online apparel business has surpassed that of Target, Macy’s, J.C. Penny and the like. According to Internet Retailer, more than 20% of shoppers

Jeff Bezos 2018 Letter to Shareholders: A Closer Look at Amazon

In a letter to shareholders, Amazon shows a closer look into the world of operations and company mantras through the eyes of Jeff Bezos.   Jeff Bezos finally gave the world a peek behind the curtain in his Letter to Shareholders on Wednesday. The Amazon Founder and

UPDATE: Amazon Vendor Express is Closing

As the Amazon wind blows, platform changes become more prevalent. If you are currently utilizing Vendor Express to access Amazon Marketing Services (AMS), your account access will soon change. On May 21, 2018 Vendor Express accounts will no longer receive orders from Amazon and some