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Amazon 101: Promotions

Amazon Vendor promotions and coupons are a great way to increase the traffic and visibility on your product listings. Customers are always looking for a great deal, especially on Amazon, and running promotions is a great way to get their attention while putting your brand

Amazon Valentine’s Day Gift Guide

We're taking a break from our regularly scheduled programming to bring you our first Amazon Valentine's Day gift guide! Some say Valentine’s Day is a holiday created by greeting card companies to make more money, but we say it’s the perfect opportunity to spoil your

Amazon 101: A+ Content

With the deterioration of brick and mortar comes the demand for a similar immersive experience when shopping online. Over the course of the e-commerce boom, online brands have been able to cater to this demand using UX/UI tactics that allow their customer to feel like

Amazon 101: SEO Keyword Optimization

Keyword function has evolved considerably since the growth of e-commerce – the purpose now requires intention as opposed to the tossing every relevant term into the back-end search terms. Amazon’s search engine has grown into a strategic ranking algorithm that redefines the function of key

Amazon 101: Boost Listings with Product Photos

One of the most critical elements of an Amazon Product Detail Page (PDP) are the product images. An image is the first consumer-facing representation of the product – the element on a search results page that either prompts the click or causes the viewer to

Three Initiatives for Growth on Amazon in 2018

The holidays have come and gone, bringing about extreme chaos followed by a brief moment of calm before the new year. Now that you survived and thrived through 2017, we are here to make sure you have your best foot forward in 2018 – here

Maximizing Last-Minute Holiday Sales on Amazon

Online retailers reached record breaking heights during one of the biggest shopping weekends of the year – Black Friday / Cyber Monday. During this high-volume period, online sales saw an increase of 14.7% from last year, and over 20% of the total sales were completed

The Race to the Amazon Marketplace

  In 2017 over one million new sellers joined forces with Amazon Marketplaces. According to Marketplace pulse, "This equals to 2,997 new sellers every day, or 124 every hour, or even 2 every minute." As international Amazon marketplaces continue to grow daily, consumers are gaining access

Amazon Holiday Gift Guide 2017

The holidays can be stressful. Luckily, the majority of your shopping can be done from the comfort of your own home - and most likely on Amazon. To make life a little bit easier, we gathered some of our favorite Amazon gift ideas for all the

Pro-Tips for Mastering the Holiday Season on Amazon

Black Friday used to be the most popular deal day of the year, but that has quickly changed. The race to Black Friday and Cyber Monday is underway with retailers already releasing deals with almost a 30-day head start. Amazon began releasing their Countdown to Black Friday deals

Macarta: Your Amazon Experts

Amazon is the fastest growing marketplace in the world – we’re here to help you navigate. Macarta is an Amazon consultancy firm and outsourcing partner focused on helping brands and retailers optimize sales and grow revenue on Amazon. We’re a full-service consultancy offering a wide

Amazon on the Rise: $100 Billion Growth Forecast by 2019

Amazon’s increasing gross merchandise volume (GMV) has been keeping pace with its rapid growth over the years. As reported by Credit Suisse, the contribution of marketplace sellers is expected to double from an estimated $103 billion in 2016 to $212 billion by 2019. Although Amazon

Brands Succumbing to Amazon’s Reign

At the forefront of an evolving retail landscape looms Amazon, home to the world’s largest selection of products. The convenience of online shopping has challenged brick-and-mortar locations, forcing many to close their doors permanently. As a result, more and more brands are migrating to Amazon

Amazon Brand Registry: What You Need to Know

Amazon’s Brand Registry fosters a trusted platform for both your brand and customers by protecting registered trademarks and ensuring an accurate shopping experience. Further, it offers total control of product pages and combats counterfeit product listings. Enrollment Requirements Amazon’s Brand Registry is available to brands, sellers

Amazon Prime Day 2017: Millions Shopped via Mobile

Amazon once again gave Cyber Monday and other traditional online retail holidays a run for their money with Prime Day. This year’s 30-hour event was different from previous Prime Day sales, giving shoppers an extra 6 hours to shop. Many made purchases via their mobile