Amazon 101 Table of Contents Content: 1. Title Optimizations 2. Brand Store 3. Email Marketing Campaigns 4. A+ Content 5. Boost Listings with Product Photos 6. Bulk Uploads with File Feeds Advertising + SEO: 7. Amazon Live 8. Understanding DSP 9. SEO / Keyword Optimizations Strategy: 10. Amazon Follow 11. Winning the Buy Box 12. Promotions Resources: 13. Amazon Glossary A to
Remember 2017? Those simpler, pre-pandemic days with that huge solar eclipse, the (first) $999 iPhone, and when Amazon spent 13.4 Billion dollars to buy Whole Foods… Well, we remember. And with news recently breaking that the grocery arm of the Amazon empire is struggling to gain
Detailed step-by-step instructions on how to update your title, bullet points, and product description copy on Amazon Seller Central. Amazon Seller Central. You know what it is. It’s the hub that allows you to access your seller account, manage your sales, and generally run your business
What is Amazon Vendor Central? Amazon Vendor Central is the web portal that 1P Sellers use to run their product listings on the Amazon retail site. Brands that use Vendor Central are exclusively 1P or First Party Sellers, meaning that instead of selling directly on amazon.com,
Like all retail businesses, Amazon sales peak during certain periods. Holidays and major sales events provide opportunities for sellers across categories to maximize sales, reach new customers, and increase brand awareness. In order to maximize your return throughout the year, consider the significant dates where your
Amazon is one of the largest multinational corporations in the world. Moreover, this last decade has been one of unprecedented success for a company that started as a digital bookstore. It came as a surprise, then, when it was revealed that Amazon’s app’s global ranking had
Undoubtedly, the deluge of headlines about the Supply Chain Crisis has become so all-encompassing that it’s easy for new reports to become lost among the noise. However, for business professionals in the Amazon sphere, Macarta has compiled a complete guide outlining Amazon’s broad form response
2021 was, in many ways, very similar to 2020 — the massive shift in buying online vs. in-store was only compounded by the sustained implications of the pandemic, and a further-agitated population with a growing appetite for "normalcy." This year our team fought many of
The holiday shopping season is drawing to a close, and by extension, we can finally turn the page on 2021. With supply chain shortages and the highest rate of inflation in decades, not to mention another new Covid variant, consumers continue to make their way
Predicting the world of Amazon is never an easy task. Intermix the volatility of the pandemic, and it looks a lot like shaking a Magic 8-Ball and crossing your fingers. However, in today’s world, having an Amazon Business is no longer a nice-to-have, it is
Since launching in early 2019, Amazon’s The Drop has become a stand-out in the world of online fashion brands. Partnering with big names such as Kendall and Kylie Jenner, Miranda Kerr, Katie Sturino, and many more, The Drop has developed an iconic brand image and
It’s beginning to look a lot like the Amazon holiday shopping season! This year is set to see even more demand than ever. With that in mind, we’ve compiled this Amazon holiday strategy guide with tips to help you and your business thrive in holiday
What to Know About Amazon Live & How It Can Increase Sales Amazon Live launched in early 2019 and provides a digital space where brands and Amazon Influencers can engage shoppers with streamed infotainment to drive sales and awareness. Customers can participate in a live chat
‘Tis the season to start planning for the holidays on Amazon. Though it might seem early, now is the time to ramp up your strategy in anticipation of a chaotic holiday season due to the supply chain crisis and ongoing effects of the pandemic. These
Though it might still feel like summer, now is the time to prepare for the 2021 holiday season on Amazon. In this article, we outline Amazon’s deadlines for deal submissions, shipping cut-off dates, key holiday shopping events, and the types of deals available to sellers