Amazon Deals Deadline Set for September 27
Amazon announced that Deals for Black Friday and Cyber Monday are now being accepted through Friday, September 27.
We recommend getting deals submitted as soon as possible given the influx of submissions Amazon will receive over the next two weeks. The approval process can take time so make sure you give yourself a buffer to resolve any issues and resubmit by the 27th. The latest date we recommend submitting your deals is Friday, September 20.
The deadline for deal submissions in Mexico is Friday, October 4. This includes deals for Buen Fin, Black Friday and Cyber Monday. Once again, we recommend submitting as soon as possible, but the latest you should submit your deals is Friday, September 27.
Amazon has released the following recommendations:
Pre-approved recommendations for Black Friday and Cyber Monday are ready to be accepted. These recommendations have a greater likelihood of appearing on the deals page. This year, deals will be featured for the two weeks around Black Friday and Cyber Monday. Amazon does not guarantee that your deal will run on Black Friday or Cyber Monday.
Depending on your budget and goals, you may want to opt for Lightning Deals, Best Deals or a combination of the two. To make sure you have a smooth approval process, be sure to check your Vendor Central account and adhere to all of the requirements for each campaign type.
Our LinkedIn and blog will continually keep you updated with more holiday season announcements and planning strategy. Be sure to follow us to stay up-to-date on Amazon and Industry news.
Read more to prepare for the holiday season:
Planning Promotions: 2019 Advertising Calendar
Amazon 101: Winning the Buy Box
Amazon Glossary
If you need help figuring out what advertising or content strategies would work best for your brand selling on Amazon, we can help!