Amazon Q2 2021 Calendar

Birds chirping, melted snow, and budding flowers can only mean one thing: Q2 is upon us. While it seems like Q1 started just yesterday, it is, in fact, that time of year again to start planning for the second quarter. In this blog post, we jumpstart your Q2 planning by outlining the significant selling dates coming up in the next three months.

Campaign Calendars

In order to maximize your return next quarter, consider holidays and major sales events as opportunities to push sales and brand awareness. Using historical sales data and incorporating niche holidays will help you stand out from the crowd.

Quarterly calendars are especially helpful in making sure your business is on track. To help you get started, here are the Q2 highlights to consider:

April 4th: Easter
April 7th: World Health Day
April 16th: Deadline to submit Prime Day lightning deals in the US, Canada, and Mexico
April 22nd: Earth Day

May 1st: Labor Day (Mexico)
May 5th: Cinco de Mayo
May 9th: Mother’s Day
May 20th: Prime Day deal inventory must be in transit (US & Canada)
May 23-31: HOT SALE (Mexico)
May 28th: Deadline to submit Prime Day coupons
May 31st: Memorial Day, FBA Prime Day Inventory cut-off date for US & Canada (make sure your shipments arrive at Amazon on or before this date)

Pride Month
June 1st: Prime Day deal inventory must be in transit (Mexico), FBA Prime Day Inventory cut-off date for Mexico (make sure your shipments arrive at Amazon on or before this date)
June 19th: Juneteenth
June 20: Father’s Day, First Day of Summer

While the events of the upcoming months are still wildly unknown due to the nature of the pandemic, it is best to be extra-prepared. Consider planning your campaigns around the dates highlighted above and reassess your retail readiness. Below are a few additional resources to use as a checklist:

Need further help preparing for the second quarter? Contact us here.

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Amazon Q2 2021 Calendar