Boost Your Brand With Twitch and Amazon Advertising
What is Twitch?
Born in 2011, Twitch is a platform that offers a live streaming service and was purchased by Amazon in 2014. It receives more than 30 million visitors a day and is currently one of the most popular entertainment channels.
While primarily known for video games, Twitch has diversified and updated its content. Nowadays, it’s broadened all the way to digital and sports events, music, and even has its own convention known as TwitchCon.
Twitch’s success is largely due to the organic connection in which users can stream and watch live broadcasts while interacting through real-time chat. Twitch has about 7.7 million active channels, but the most popular ones are Just Chatting, Minecraft, League of Legends, Grand Theft Auto, among others.
More on Twitch users
The gaming market is becoming more powerful. There are about 2.7 billion players in the world, which means that almost 40% of the population are gamers. However, Twitch has evolved to meet the entertainment needs of millions of young people beyond video games.
This network has the ideal ecosystem to position your brand and reach a new audience, especially considering that 64% of Twitch users purchase products recommended on the platform. To better understand the users behind this platform, Twitch Advertising provides important data: 21% of users are between 13 to 17 years old, and nearly half of all Twitch users are between 18 to 34 years old.
According to BussinessofApps, 65% of Twitch users are male and 35% are female. Twitch users watch about 95 minutes on average per day, which represents a great opportunity for brands — Sunday is the most popular day on Twitch, while Monday has the lowest viewing numbers.
In 2020, Twitch audiences watched around 1 trillion minutes of content while the USA alone accounts for 24.32% of Twitch viewership.
Twitch and Amazon Advertising
For the same reason, Amazon Advertising and Twitch have been working to help brands reach a young audience and boost their ad strategy. Knowing this market opportunity, Amazon enables advertisers to impact a strong and growing community with creative content.
As Amazon has stated: “Now, advertisers can put customers at the center of their strategy — meeting them wherever they are in the customer journey. Brands running Amazon Advertising campaigns can address the diverse interests of the Twitch community through Twitch video and display ad products. Advertising on Twitch will now have the added benefit of Amazon Advertising’s unique audience insights and measurement for their campaigns.”
The digital world is constantly evolving and your brand can’t be left behind. With Twitch video, display, and audiences, you can enrich your Amazon Advertising campaigns and bring your brand to the next level.
If you need Amazon experts to help you reach new audiences and drive brand growth, contact us here!