Hot Sale 2022: What You Need to Know

Hot Sale 2022: What You Need to Know

If you’re looking to expand into Mexico’s rapidly growing eCommerce market, then you need to know about Hot Sale. Hot Sale is an annual 9-day sales event in Mexico where brands across many categories offer discounts and special promotions. This year, Hot Sale will take place from May 23-31, 2022.

Year over year, our Mexico team has driven successful sales results on Amazon during this period, which Amazon Ads calls “the biggest online sales event in Mexico.” As we head into this sales season, we’ve compiled this guide to outline everything you need to know for success.

Hot Sale 2022 Brands

This year, some of Hot Sale’s official participants are:

  • The Home Depot
  • PayPal
  • American Eagle
  • Aerie
  • Sears
  • Adidas
  • Nike
  • L’Oréal
  • Ray-Ban
  • Johnnie Walker
  • Office Depot
  • Walmart
  • Sam’s Club
  • Mercado Libre

7 Tips for Success

As during any major sales event, you need to have a cohesive strategy for maximizing success. We’re here to help – these seven easy steps will help you optimize your strategy for Hot Sale: 

  • Secure a budget
    • Secure your budgets and keep them flexible during these important dates. Be ready to make adjustments and optimize your strategy if necessary. Your budget should be enough to:
      1. Increase brand awareness before the event
      2. Convert during the event
      3. Impact again, after the event
  • The goal is to keep your daily budget high enough so it doesn’t run out in the middle of the day and miss important opportunities. If you have a limited budget, opt for high-performing keywords.
  • Understand your audience
    • The key to achieving a greater impact on your campaigns is knowing your audiences thoroughly. Only running a new campaign during the event is extremely risky., Instead, we suggest running a campaign several days before Hot Sale, so you can understand your audience, make adjustments, and improve conversion.
  • Plan inventory
    • Make sure you know which products you’re advertising and that you have enough inventory to support the sale. Promotional events on Amazon involve high periods of traffic, so you don’t want to lose sales due to lack of inventory. Analyze how many units you expect to sell and have a wide enough margin to avoid losses on projected sales.
  • Consider additional outlets (like TikTok)
    • Remember to rely on other resources, such as social media, to drive sales. You can share product detail pages, link your brand store, and share links to your brand on Amazon with an enticing call to action.
  • Optimize your listings 
    • Update product detail pages to make the title, bullets, and images retail-ready and attractive to buyers. These items are a key ingredient in influencing a buyer’s journey.
  • Update your brand store
    • Make sure your Brand Store is not only optimized and retail-ready, but highlight those products you want to boost during this period. Tell your brand’s story and highlight special offers to ensure users have a greater experience when connecting with your brand.
  • Leverage A+ content
    • A+ Content is an excellent strategy to provide consumers with additional information in a creative and engaging way. It also has the added benefit of setting you apart from the competition and can be more persuasive to potential consumers.

Participating in Hot Sale could be extremely lucrative for your business (just look at these sales figures!) but aligning all the pieces correctly can be hard, so we’re here to help! We’re a global team of Amazon Experts who’ve successfully navigated brands large and small through the digital marketplace. Reach out to us here, and let’s get started.

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