Fast Facts: The Amazon Pet Care Business
Happy International Pet Month from our furry friends to yours! This year, pet owners aren’t the only ones celebrating…
Amazon is showing its animal-love by kicking off May with Pet Day (which was yesterday ICYMI) — the company’s inaugural 24-hour sales event that offers deals and discounts on pet supplies across categories.
You might be asking yourself why Amazon is dedicating an entire day to pets (besides the fact that animals are better than humans, obviously)…
Let’s take a look at the facts…
The Lucrative Online Pet Industry 🐶
The pet industry represents one of the most lucrative opportunities for online brands, and the stats are here to prove it…
- The online pet market has quadrupled since 2013.
- In 2015, online pet sales accounted for a mere 7% of the $39 billion pet food market. In 2020, that figure jumped to 27%.
- One-third of global pet sales are expected to come from ecommerce by 2026.
Why, exactly, is this shift occurring? Like everything else, COVID-19 happened…
Stay-at-home orders led to a heightened preference toward online stores, and the isolation that followed led many to find solace in pets. In 2020, the number of pet dogs and cats rose to 96 million — that’s 10 million more than 2019! And the big winners of it all were, of course, Chewy and Amazon…
Amazon, The Leader of Pets 👑
Just like in every other category, Amazon came out of the pandemic on top of the pet industry…
- In 2020, Amazon’s pet food sales climbed to $9B — double what it sold in 2019.
- Amazon alone claimed nearly half of online pet product sales in 2021.
- Amazon sells $3.6B annually in pet food alone.
Make sense why Amazon would want to dedicate an entire day to pet supplies? We think so…
Shopping for Pet Supplies on Amazon 🛒
In addition to starting its own dog food brand Wag, Amazon has created year-round storefronts dedicated just to pet supplies in order to encourage pet owners to buy from Amazon…
The Amazon Pets store lets you browse by pet, category, popular brands and more, and there’s even an educational component with guides and tips for pet care. Pet owners can even set up a Pet Profile to receive personalized recommendations and coupons based on breed, size, preferences, and more…
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