Amazon 101: The Complete Guide to Selling on Amazon

Amazon 101: The Complete Guide to Selling on Amazon

Amazon 101 Table of Contents


1. Title Optimizations
2. Brand Store
3. Email Marketing Campaigns
4. A+ Content
5. Boost Listings with Product Photos
6. Bulk Uploads with File Feeds

Advertising + SEO:

7. Amazon Live
8. Understanding DSP
9. SEO / Keyword Optimizations


10. Amazon Follow
11. Winning the Buy Box
12. Promotions


13. Amazon Glossary A to Z
14. Amazon Resources + Tools

Amazon Content 101

Content 101: Title Optimizations

When uploading a catalog of products to Amazon, one of the most important considerations is how you choose to optimize your product titles. A great title optimization follows a few best practices, considers customer psychology through UX copywriting, and is personalized to your product’s brand.

Topics Covered:

  • Title Conventions
  • Laws of UX
  • Title Optimization Best Practices

Content 101: Brand Store

The Amazon Brand Store is a crucial component to creating an immersive, informative shopping experience for your customers. Your strategy should include answering questions such as: How large is your brand? What sets your brand / product apart from its competitors? Do you have cohesive branding assets?

Topics Covered:

  • Quick Tips
  • Navigation & Subpages
  • Brand Store Opportunities

Content 101: Email Marketing Campaigns

Amazon Reviews are a key player in boosting your product’s ranking, and email marketing “drip” campaigns are one of the most popular and effective ways to assist that goal. In this 101 blog, we’ll show you the do’s, don’t and how-to’s for a successful email campaign.

Topics Covered:

  • Benefits of Buyer-Seller Messaging
  • Guidelines for Contacting Customers
  • Email Templates

Content 101: A+ Content

Is your brand leveraging the power of A+ Content? If not, you could be missing out on a major opportunity to give customers the top tier shopping experience they’ve come to expect on other major e-commerce platforms.

Topics Covered:

  • Understanding A+ Content
  • Benefits
  • Key Info to Include

Content 101: Boost Listings with Product Photos

An image is the first consumer-facing representation of the product – the element on a search results page that either prompts the click or causes the viewer to keep scrolling. So, what constitutes a good product photo? Read on to find out.

Topics Covered:

  • Primary Images
  • Secondary Images
  • Image Sizing and Specs

Content 101: Bulk Uploads with File Feeds

One of the most tedious tasks on Amazon is uploading a File Feed. They may feel confusing, but Macarta’s Senior Analyst Dan Logan is here to help explain how to understand File Feeds for efficient catalog management on Amazon.

Topics Covered:

  • Selecting The Right Product Category
  • Completing Your File Feed
  • Creating Parent/Child Variations

Amazon Advertising + SEO 101

Advertising + SEO 101: Amazon Live

Amazon’s answer to the Home Shopping Network, Amazon Live is a digital space where brands and Influencers can engage shoppers with streamed infotainment to drive sales and awareness. We’ve compiled this guide to help get your company engage with new customers as soon as possible.

Topics Covered:

  • How Livestreams Facilitate Sales
  • The Different Levels of Amazon Live
  • Amazon Live Best Practices

Advertising + SEO 101: Understanding DSP

Amazon’s Demand-Side Platform (DSP) offers you the ability to maximize your online advertising. But how does it differ from other programmatic advertising? Our DSP specialists are here to help — Digital Marketing Strategist Stevie Hash helps explain what you need to know about the DSP.

Topics Covered:

  • Understanding Amazon’s DSP
  • DSP Strategy
  • Behind the [DSP] Scenes

Advertising + SEO 101: Keyword Optimizations

Keyword function has evolved considerably since the growth of e-commerce and Amazon’s search engine has grown into a strategic ranking algorithm that redefines the function of key terms. We’re here to help you navigate the basics of keyword optimization — read on to learn the basics.

Topics Covered:

  • The Amazon Algorithm
  • Keyword Selection & Optimization
  • Research Tools

Amazon Strategy 101

Strategy 101: Amazon Follow

Similar to social media, Amazon shoppers can curate what products, brands, and ads appear more often when browsing the site or app by clicking the “follow” button. So, how can shoppers follow your brand on Amazon? This handy guide breaks down all you need to know.

Topics Covered:

  • Following Posts, Brand Stores, and Amazon Live
  • Metrics & Best Practices
  • How To Sign Up For Amazon Follow

Strategy 101: Winning the Buy Box

To the untrained eye, the Buy Box can be a confusing feature on Amazon, however, it’s crucial to seller success. In this 101 article, Account Director Julia Mihelich helps break down how to win the Amazon Buy Box for selling success.

Topics Covered:

  • Buy Box Eligibility
  • Factors that Affect the Buy Box
  • Buy Box Strategy

Strategy 101: Promotions

Amazon Vendor promos and coupons are a great way to increase the traffic and visibility on your product listings. There are plenty of tools that not only incentivize customers to make the purchase but also give vendors valuable insights for improving the health of the account. Check out this guide to make the most of your promotions.

Topics Covered:

  • Available Promotions and Coupons
  • Potential Drawbacks
  • How To Set Up A Coupon or Promotion

Amazon Resources 101

Resources 101: Amazon Glossary A to Z

Given the vast library of terms surrounding Amazon, we put together a glossary of Amazon’s most important acronyms and terms to help you navigate. Whether you’re new to Amazon or are training new team members, these are the ABCs of Amazon.

Resources 101: Amazon Resources + Tools

Detailed step-by-step instructions on how to update your title, bullet points, and product description copy on Amazon Seller Central.

Finding success on Amazon is difficult without the right resources. In this post, we share some of the tools we use, as well as additional resources that can help you enhance, streamline or expand on your current processes.

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