Why You Need to Sell on Amazon Brazil, ASAP
COVID changed the way we do business the world over — and nowhere else has felt a shift as much as Latin America. Beginning in 2020, LatAm eCommerce has been growing at an exponential rate, turning the young market into a dynamic and flourishing one.
Amazon has identified its potential for massive growth and has recently gone on a hiring spree across LatAm, outpacing many of its international competitors.
Of these emerging markets, Brazil stands out with leading growth and potential. As Macarta’s own LatAm General Director, Carlos Corona, succinctly put it, “the Brazilian [eCommerce] market is three times the size of Mexico.”
In 2021, Macarta opened its Brazilian branch in São Paulo to enormous success. During their first Turkey 5 (the commercial period between Thanksgiving and Cyber Monday) our Brazil team achieved an astronomical overall $14 USD ROAS (Return on Ad Spend), to cite just one of their incredibly successful figures.
With the backdrop of massive market growth, let’s look at how Macarta Brazil has been navigating these exciting times.
Spotlight: Macarta Brazil
Those impressive ROAS figures notwithstanding, Macarta Brazil has cultivated a diverse range of multinational partners for advertising on Amazon. A handful of their Brand Partners, who are household names in the United States, and their represented subsidiaries, include:
- Star Wars
- Grey Goose
Macarta Brazil is not all big names; they’ve got the numbers to back it up — moving significant amounts of products for brand partners, in some cases producing ROAS as high as $158. If there were ever a time to expand your brand into the international marketplace, right now Brazil should be at the top of your list.
And who better to help lead you to success than our very own Macarta Brazil?
Nós somos um time de Experts em Amazon que gerenciou com sucesso marcas grandes e pequenas no mercado digital. Entre em contato com a gente por aqui e vamos começar.
Breaking into the Brazilian market could be a lucrative decision for your brand, but maintaining a strong presence in the American store is key for long-term success. We’re a team of Amazon Experts who’ve successfully managed brands large and small in the digital marketplace. Reach out to us here, and let’s get started.
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