2022 Planning: Amazon Marketing Calendar

2022 Planning: Amazon Marketing Calendar

Like all retail businesses, Amazon sales peak during certain periods. Holidays and major sales events provide opportunities for sellers across categories to maximize sales, reach new customers, and increase brand awareness. 

In order to maximize your return throughout the year, consider the significant dates where your brand can potentially boost sales. By using historical sales data, incorporating niche holidays, running deals and coupons, creative advertising, and more, you can stand out from the crowd, especially during those saturated sales events.

Collaborate with your internal teams and external partners to identify the significant events and holidays in 2022 that align with your goals. To help you get started, here are the highlights to consider: 


  • 2/14: Valentines Day. If you sell giftable items, make sure your listings are fully optimized and add Valentine’s Day related keywords to your advertising campaigns. Pro tip: Target words like “Galentine’s Day” or “Valentine’s Day gifts for friends” to reach more customers.

Planning ahead: Start preparing for Prime Day.


  • 3/17: St. Patrick’s Day
  • 3/20: First Day of Spring


  • 4/1: Start of Fiscal Quarter 2
  • 4/15: Easter

Planning ahead: Start preparing your inventory and campaigns for back-to-school season in August.


  • 5/8: Mother’s Day. If you sell giftable items, add Mother’s Day related keywords to your ad campaigns. Need to speak to an advertising specialist? Reach out to us here.
  • 5/31: Memorial Day 


  • Pride Month
  • 6/19: Father’s Day
  • 6/21: First Day of Summer

TBD: Prime Day will likely be in June like it was in 2021. Every year Prime Day falls on different dates and strategies must be adjusted. Stay updated by subscribing to our newsletter below, or head to our 2021 Prime Day prep guide for a good starting point.


  • 7/1: Start of Q3
  • 7/4: Independence Day

Planning ahead: Start prepping your inventory for Turkey 5. Make sure you’ll have the stock you need by Amazon’s deadlines and consider looking into 3PL options for a backup plan.


  • 8/16: Back-to-school for most public schools. If you sell school supplies, backpacks, laptops, or other school essentials, optimize your listings, add back-to-school related keywords to your ad campaigns, and refresh your brand store. Consider offering a deal or promotion to set your product apart. For more ways to capitalize on the back-to-school season, head to our guide here.


  • 9/5: Labor Day
  • 9/22: First Day of Fall

Planning ahead: Prepare for the holiday rush. Optimize your listings, create holiday deals, estimate your inventory, etc. Keep a lookout for our annual Turkey 5 blog series for more guidance! In the meantime, check out our expert holiday advice here on how to maximize sales this Turkey 5. 



  • 11/1: Last day to get Turkey 5 inventory to Amazon warehouse.
  • 11/24: Thanksgiving
  • 11/25: Black Friday
  • 11/26: Small Business Saturday
  • 11/28: Cyber Monday


  • The holiday season. Ensure ample inventory will be  replenished on time, optimize your ad campaigns, refresh your catalog’s PDPs, add a holiday experience to your brand store, and make sure your deals and promotions are submitted by the deadlines. Need more detailed guidance? Click here for a complete guide to Amazon holiday prep.
  • 12/18-26: Hanukkah
  • 12/21: First Day of Winter
  • 12/25: Christmas
  • 12/26-1/1: Kwanzaa
  • 12/31: New Year’s Eve 

January 2023

  • Post-Holiday Sales. January is a good time to clear any unsold stock and large inventories.

Your success this year rides on your ability to stay one step ahead. Consider planning your 2022 campaigns around the dates highlighted above and reassess your retail readiness. 

Need help with your 2022 Amazon marketing strategy? We can help! Reach out to us here.

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