Amazon 101: Amazon Acronym Key

What are Amazon Acronyms?

Amazon advertising is unlike many other e-commerce marketplaces, and with that, there comes a steep learning curve. The first step to decoding the retail giant’s unique brand of jargon — learn Amazon acronyms. These abbreviations appear all across the Amazon platform from your Vendor or Seller portal to the glossaries and and info sheets provided to help you get acquainted.

Luckily, we speak Amazon fluently, and have compiled an easy A-to-Z list of key acronyms. Whether you’re wondering what the fba acronym, msrp acronym or any other amazon abbreviations mean, we’ve got you covered!

• Come across an Amazon term or phrase you don’t recognize? Check out our comprehensive Glossary of Key Amazon Terminology.

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• 1P — First Party (or, Vendor Central)
• 3P — Third Party (or, Seller Central)
• 3PL — Third Party Logistics

A

• ACOS — Advertising Cost of Sales
• ACPC — Average Cost Per Click
• ACS — Amazon Creative Services
• AGS — Amazon Global Selling
• AMC — Amazon Marketing Cloud
• AMG — Amazon Media Group
• AMS — Amazon Marketing Service
• APS — Auction Preferred Stock
• ARA — Amazon Retail Analytics
• ASIN — Amazon Standard Identification Number
• ASP — Average Selling Price
• AWS — Amazon Web Services
• AMZ (or AZ)  — Amazon

B

• BB — Buy Box
• BSR — Best Seller Rank
• BTB (or B2B) — Business to Business
• BTC (or B2C) — Business to Consumer
• BTS — Back to School

C

• CAGR — Compound Annual Growth Rate
• CASIN — Child ASIN
• CB — Chargeback
• CC — Customs Clearance
• CCR — Counterfeit Complaint Rate
• CF — Customs Fulfillment
• CLR — Category Listings Report
• CPA — Cost Per Action
• COGS — Cost of Goods Sold
• CPC — Cost Per Click
• CPM — Cost Per Thousand Impressions
• CPP — Cost Per Purchase
• CTA — Call To Action
• CTR — Click Through Rate

D

• DS — Dropshipping
• DSP — Demand-Side Platform
• DTC — Direct to Consumer
• DCM — Display Child Model
• DPM — Display Parent Model
• DPVR — Detail Page View Rate

E

• EAN — European Article Number
• EBC — Enhanced Brand Content
• EFN — European Fulfillment Number
• ETC — Estimated Time of Completion

F

• FBA — Fulfillment by Amazon
• FBM — Fulfillment by Merchant
• FC — Fulfillment Center
• FFP — Frustration Free Packaging
• FNSKU — Fulfillment Network Stock Keeping Unit

G

• GS1 — Global System of Supply Chain Standards
• GTIN — General Trade Item Number

H

• HBA — Health & Beauty Aids
• HSA — Headline Search Ad

I

• IPI — Inventory Performance Index
• ISM — In-Stock Manager

K

• KPI — Key Performance Indicators

L

• LBB — Lost Buy Box
• LSA — Lock Screen Ads
• LTH — Long Term Hold

M

• MAP — Minimum Advertised Price
• MCF — Multi-Channel Fulfillment
• MCI — Multi-Country Inventory
• MF — Merchant Fulfilled
• MFN — Merchant Fulfilled Network
• MKL — Master Keyword List
• MoM — Month over Month
• MSDS — Material Safety Data Sheet
• MSRP — Manufacturer’s Suggested Retail Price
• MTD — Month to Date
• MWS — Marketplace Web Services

N

• NARF — North American Remote Fulfillment

O

• OA — Online Arbitrage
• ODR — Order Defect Rate
• OOS — Out of Stock
• OTC — Over the Counter
• OTP — One Time Password
• OTT — Over-The-Top

P

• PASIN — Parent ASIN
• PDA — Product Display Ads
• PDP — Product Detail Page
• PL — Private Label
• PO — Purchase Order
• POC — Point of Contact
• PPC — Pay-Per-Click

Q

• QBR — Quarterly Business Review

R

• RA — Retail Arbitrage
• ROAS — Return on Advertising Spend
• RTB — Real Time Bidding

S

• SAS — Strategic Account Services
• SB — Sponsored Brands (advertising)
• SC — Seller Central
• SD — Sponsored Display (advertising)
• SDS — Safety Data Sheet
• SEO — Search Engine Optimization
• SFP — Seller Fulfilled Prime
• SKU — Stock Keeping Unit
• SnS — Subscribe and Save
• SOP — Standard Operating Procedures
• SP — Sponsored Products (advertising)
• SSP — Supply-side Platforms

T

• T5 — Turkey Five (Thanksgiving to Cyber Monday)
• TACOS — Total Advertising Cost of Sales
• TOS — Terms of Service

U

• UPC — Universal Product Code
• USPTO — United States Patent & Trademark Office

V

• VA — Virtual Assistant
• VC — Vendor Central

W

• WFS — Walmart Fulfillment Services
• WL — White Label
• WoW — Week over Week
• WPI — Wholesale Product Investments Spreadsheet
• WS — Wholesale

Y

• YoY — Year over Year
• YTD — Year to Date

Are you an Amazon seller needing support navigating the complexities of the platform? We’re here to help. Macarta is a full-service marketplace agency specializing in retail media to drive growth and sustained success for its brand partners.Reach out to us here, and let’s get started.

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