Amazon 101: Amazon Acronym Key
Amazon is unlike many other e-commerce marketplaces, and with that, there comes a steep learning curve. The first step to decoding the retail giant’s unique brand of jargon — learn Amazon acronyms. Luckily, we speak Amazon fluently, and have compiled an easy A-to-Z list of key acronyms.
- Come across an Amazon term or phrase you don’t recognize? Check out our comprehensive Glossary of Key Amazon Terminology.
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- 1P — First Party (or, Vendor Central)
- 3P — Third Party (or, Seller Central)
- 3PL — Third Party Logistics
A
- ACOS — Advertising Cost of Sales
- ACPC — Average Cost Per Click
- ACS — Amazon Creative Services
- AGS — Amazon Global Selling
- AMC — Amazon Marketing Cloud
- AMG — Amazon Media Group
- AMS — Amazon Marketing Service
- APS — Auction Preferred Stock
- ARA — Amazon Retail Analytics
- ASIN — Amazon Standard Identification Number
- ASP — Average Selling Price
- AWS — Amazon Web Services
- AMZ (or AZ) — Amazon
B
- BB — Buy Box
- BSR — Best Seller Rank
- BTB (or B2B) — Business to Business
- BTC (or B2C) — Business to Consumer
- BTS — Back to School
C
- CAGR — Compound Annual Growth Rate
- CASIN — Child ASIN
- CB — Chargeback
- CC — Customs Clearance
- CCR — Counterfeit Complaint Rate
- CF — Customs Fulfillment
- CLR — Category Listings Report
- CPA — Cost Per Action
- COGS — Cost of Goods Sold
- CPC — Cost Per Click
- CPM — Cost Per Thousand Impressions
- CPP — Cost Per Purchase
- CTA — Call To Action
- CTR — Click Through Rate
D
- DS — Dropshipping
- DSP — Demand-Side Platform
- DTC — Direct to Consumer
- DCM — Display Child Model
- DPM — Display Parent Model
- DPVR — Detail Page View Rate
E
- EAN — European Article Number
- EBC — Enhanced Brand Content
- EFN — European Fulfillment Number
- ETC — Estimated Time of Completion
F
- FBA — Fulfillment by Amazon
- FBM — Fulfillment by Merchant
- FC — Fulfillment Center
- FFP — Frustration Free Packaging
- FNSKU — Fulfillment Network Stock Keeping Unit
G
- GS1 — Global System of Supply Chain Standards
- GTIN — General Trade Item Number
H
- HBA — Health & Beauty Aids
- HSA — Headline Search Ad
I
- IPI — Inventory Performance Index
- ISM — In-Stock Manager
K
- KPI — Key Performance Indicators
L
- LBB — Lost Buy Box
- LSA — Lock Screen Ads
- LTH — Long Term Hold
M
- MAP — Minimum Advertised Price
- MCF — Multi-Channel Fulfillment
- MCI — Multi-Country Inventory
- MF — Merchant Fulfilled
- MFN — Merchant Fulfilled Network
- MKL — Master Keyword List
- MoM — Month over Month
- MSDS — Material Safety Data Sheet
- MSRP — Manufacturer’s Suggested Retail Price
- MTD — Month to Date
- MWS — Marketplace Web Services
N
- NARF — North American Remote Fulfillment
O
- OA — Online Arbitrage
- ODR — Order Defect Rate
- OOS — Out of Stock
- OTC — Over the Counter
- OTP — One Time Password
- OTT — Over-The-Top
P
- PASIN — Parent ASIN
- PDA — Product Display Ads
- PDP — Product Detail Page
- PL — Private Label
- PO — Purchase Order
- POC — Point of Contact
- PPC — Pay-Per-Click
Q
- QBR — Quarterly Business Review
R
- RA — Retail Arbitrage
- ROAS — Return on Advertising Spend
- RTB — Real Time Bidding
S
- SAS — Strategic Account Services
- SB — Sponsored Brands (advertising)
- SC — Seller Central
- SD — Sponsored Display (advertising)
- SDS — Safety Data Sheet
- SEO — Search Engine Optimization
- SFP — Seller Fulfilled Prime
- SKU — Stock Keeping Unit
- SnS — Subscribe and Save
- SOP — Standard Operating Procedures
- SP — Sponsored Products (advertising)
- SSP — Supply-side Platforms
T
- T5 — Turkey Five (Thanksgiving to Cyber Monday)
- TACOS — Total Advertising Cost of Sales
- TOS — Terms of Service
U
- UPC — Universal Product Code
- USPTO — United States Patent & Trademark Office
V
- VA — Virtual Assistant
- VC — Vendor Central
W
- WFS — Walmart Fulfillment Services
- WL — White Label
- WoW — Week over Week
- WPI — Wholesale Product Investments Spreadsheet
- WS — Wholesale
Y
- YoY — Year over Year
- YTD — Year to Date
Need support navigating the complexities of Amazon? We’re here to help. Macarta is a full-service marketplace agency specializing in retail media to drive growth and sustained success for its brand partners. Reach out to us here, and let’s get started.
- In case you missed it — Macarta is an Inc. 5000, Fastest Growing Companies of 2022 recipient!
- Looking to drive performance on your listings? Master Amazon SEO with our comprehensive, ultimate guide.
- Selling on Amazon made easy — Answer all of your Seller questions with our Amazon 101 Complete Guide (you’ll want to bookmark this one 👀)