Amazon 101: Amazon Acronym Key

In Amazon Strategy

Amazon 101: Amazon Acronym Key

Amazon is unlike many other e-commerce marketplaces, and with that, there comes a steep learning curve. The first step to decoding the retail giant’s unique brand of jargon — learn Amazon acronyms. Luckily, we speak Amazon fluently, and have compiled an easy A-to-Z list of key acronyms.

#

  • 1P — First Party (or, Vendor Central)
  • 3P — Third Party (or, Seller Central)
  • 3PL — Third Party Logistics

A

  • ACOS — Advertising Cost of Sales
  • ACPC — Average Cost Per Click
  • ACS — Amazon Creative Services
  • AGS — Amazon Global Selling
  • AMC — Amazon Marketing Cloud
  • AMG — Amazon Media Group
  • AMS — Amazon Marketing Service
  • APS — Auction Preferred Stock
  • ARA — Amazon Retail Analytics
  • ASIN — Amazon Standard Identification Number
  • ASP — Average Selling Price
  • AWS — Amazon Web Services
  • AMZ (or AZ)  — Amazon

B

C

  • CAGR — Compound Annual Growth Rate
  • CASIN — Child ASIN
  • CB — Chargeback
  • CC — Customs Clearance
  • CCR — Counterfeit Complaint Rate
  • CF — Customs Fulfillment
  • CLR — Category Listings Report
  • CPA — Cost Per Action
  • COGS — Cost of Goods Sold
  • CPC — Cost Per Click
  • CPM — Cost Per Thousand Impressions
  • CPP — Cost Per Purchase
  • CTA — Call To Action
  • CTR — Click Through Rate

D

  • DS — Dropshipping
  • DSP — Demand-Side Platform
  • DTC — Direct to Consumer
  • DCM — Display Child Model
  • DPM — Display Parent Model
  • DPVR — Detail Page View Rate

E

  • EAN — European Article Number
  • EBC — Enhanced Brand Content
  • EFN — European Fulfillment Number
  • ETC — Estimated Time of Completion

F

  • FBA — Fulfillment by Amazon
  • FBM — Fulfillment by Merchant
  • FC — Fulfillment Center
  • FFP — Frustration Free Packaging
  • FNSKU — Fulfillment Network Stock Keeping Unit

G

  • GS1 — Global System of Supply Chain Standards
  • GTIN — General Trade Item Number

H

  • HBA — Health & Beauty Aids
  • HSA — Headline Search Ad

I

  • IPI — Inventory Performance Index
  • ISM — In-Stock Manager

K

  • KPI — Key Performance Indicators

L

  • LBB — Lost Buy Box
  • LSA — Lock Screen Ads
  • LTH — Long Term Hold

M

  • MAP — Minimum Advertised Price
  • MCF — Multi-Channel Fulfillment
  • MCI — Multi-Country Inventory
  • MF — Merchant Fulfilled
  • MFN — Merchant Fulfilled Network
  • MKL — Master Keyword List
  • MoM — Month over Month
  • MSDS — Material Safety Data Sheet
  • MSRP — Manufacturer’s Suggested Retail Price
  • MTD — Month to Date
  • MWS — Marketplace Web Services

N

  • NARF — North American Remote Fulfillment

O

  • OA — Online Arbitrage
  • ODR — Order Defect Rate
  • OOS — Out of Stock
  • OTC — Over the Counter
  • OTP — One Time Password
  • OTT — Over-The-Top

P

  • PASIN — Parent ASIN
  • PDA — Product Display Ads
  • PDP — Product Detail Page
  • PL — Private Label
  • PO — Purchase Order
  • POC — Point of Contact
  • PPC — Pay-Per-Click

Q

  • QBR — Quarterly Business Review

R

  • RA — Retail Arbitrage
  • ROAS — Return on Advertising Spend
  • RTB — Real Time Bidding

S

  • SAS — Strategic Account Services
  • SB — Sponsored Brands (advertising)
  • SC — Seller Central
  • SD — Sponsored Display (advertising)
  • SDS — Safety Data Sheet
  • SEO — Search Engine Optimization
  • SFP — Seller Fulfilled Prime
  • SKU — Stock Keeping Unit
  • SnS — Subscribe and Save
  • SOP — Standard Operating Procedures
  • SP — Sponsored Products (advertising)
  • SSP — Supply-side Platforms

T

U

  • UPC — Universal Product Code
  • USPTO — United States Patent & Trademark Office

V

  • VA — Virtual Assistant
  • VC — Vendor Central

W

  • WFS — Walmart Fulfillment Services
  • WL — White Label
  • WoW — Week over Week
  • WPI — Wholesale Product Investments Spreadsheet
  • WS — Wholesale

Y

  • YoY — Year over Year
  • YTD — Year to Date

Need support navigating the complexities of Amazon? We’re here to help. Macarta is a full-service marketplace agency specializing in retail media to drive growth and sustained success for its brand partners. Reach out to us here, and let’s get started.

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