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Second Amazon Prime Day Held in Q4

In 2022, Amazon introduced a second Prime Day to round out the year. The Prime Early Access Sale lasted two full days in October 2022 and ran a selection of early deals for Prime members. Heading into Fall 2023, Amazon has officially announced the second

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One Size Does Not Fit All

“It Depends” is the most appropriately overused phrase in advertising   Macarta was one of a handful of agencies invited to the “Voice of the Customer” Amazon Sponsored Product Discussion at the Amazon HQ in Seattle. Our Search Marketing Manager, Rene Crandall, attended the event and found

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Prime Day 2023: Amazon Performance Analysis

Prime Day 2023 has come and gone, and it’s safe to say it was a success. According to Amazon:  Day 1 was the single largest sales day in Amazon's history. Prime members spent $375 million worldwide and saved more than $2.5 billion on deals. It

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Macarta lands on the Inc. 5000 list for the 3rd consecutive year

Following two major milestones at Macarta– the company’s 7th birthday and the hiring of the 100th employee– the Denver-based retail media agency has another cause for celebration.  “I'm thrilled to share that Macarta has been named the 1,037th fastest growing company in America– and the 25th

5 Best Practices for eCommerce Sustainability Strategies

Next-day delivery, of just about anything, has become commonplace in the world of online retail. Whether it's a single pen shipped halfway across the country or a classroom set of supplies for the neighborhood school, consumers can get it all at record speed. But such

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What Are Shoppers Saying About Marketplaces in Growth Mode?

The year 2020 saw a significant increase in marketplace participation from consumers, and the trend is holding steady. Online marketplaces are growing and so are shoppers’ perceptions around them. According to The State of Online Marketplace Adoption report by Mirakl, for U.S. shoppers, nearly half

How Using an Influencer Can Increase Your Amazon Sales

Every single day a new Amazon product goes viral. Thanks to social media, and especially TikTok, new customers are flocking to the platform to find the “lifehacks” and beauty products recommended by their favorite influencers.  If you’re an Amazon seller, you’re probably wondering how you can

Prime Day 2023: The Ultimate Seller’s Guide

It’s almost summer, which means Prime Day is right around the corner, and suspense-loving Amazon has just released the exact dates. Amazon Prime Day 2023 will take place on July 11th & 12th — so mark your calendars. As the global leader in e-commerce, Amazon holds

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How Can Online Sellers Utilize the Amazon Inspire Program?

Amazon is testing yet another social-media-like tool on its platform. Dubbed Amazon Inspire, the beta program is an in-app shopping experience where customers can discover products through a personalized feed of shoppable videos and photos.  In this post, we’ll cover the basics of Amazon Inspire and

How to Create an Amazon Storefront for Your Brand

 Amazon Storefronts allow online retailers to create a branded presence on Amazon to better connect with shoppers. There are some things to remember when creating an Amazon Storefront that can make all the difference and help you sell more online. What is an Amazon Storefront? An Amazon

Amazon Marketplace Trends Sellers Need to Know in 2023

Amazon’s marketplace continues to grow in recent years as we move to a more virtual world, and sellers have a unique opportunity to take advantage of opportunities to provide unique customer experiences that make shopping delightfully easy.  As online sellers and retailers look for ways to

Top 3 Reasons to Bring Your Brand to Walmart

In the eCommerce marketplace, 2023 is shaping up to be a banner year for Walmart, and Macarta is excited to continue being a part of this dramatic transformation. Following Amazon’s playbook, disruptors such as Walmart and Mercardo Libre have begun to realize the power sophisticated

Fast Facts: Amazon Music

Yes, Amazon has a music streaming service. And believe it or not, it’s about to become more popular than Apple Music. Once perceived as the dark horse of music, Amazon Music now has the third largest subscriber count of any western streaming service. But how, exactly, did