Is ChatGPT Reliable for Marketplace Content Creation?
At this point, every content creator is (cautiously) aware of artificial intelligence models such as ChatGPT. Once the awe at the ability to generate large volumes of semantically accurate text on seemingly any subject has worn off, it becomes readily apparent that the bland sentences that large language AI models produce lack one key element: human creativity.
Since AI chatbots are still only computer programs, how then can content creators use this revolutionary technology for creative purposes? Well, you’ll have to read on to learn more about ChatGPT and how you can use it for content creation on eCommerce marketplaces.
ChatGPT 101
ChatGPT, or Chat Generative Pre-trained Transformer, is an artificial intelligence-based large language model developed by OpenAI. It aims to generate coherent and meaningful text in response to user questions or requests.
The project began with creating a neural network architecture called Transformer, which trained the Chat’s language model, to structure its ability to understand and generate responses, on vast amounts of:
- Text data
- Including books
- News articles
- Web pages
ChatGPT Best Practices
ChatGPT generates text based on prior input data, so it’s important to engineer your prompts without unnecessary text. Here are some best practices to effectively use the chat:
- Create clear and objective questions
- Complement your sentences with verbs
- Be specific and use long-tail keywords
- Ask multiple queries with the same subject to create context and train ChatGPT for better responses
- If the answer is too long, ask ChatGPT to abbreviate
To understand in practice, we asked ChatGPT the question “How do you contribute to content creation? What value can you add?”. Take a look at the response:
Print of a conversation with ChatGPT.
Is ChatGPT Reliable?
Following the above best practices, you can enhance both the quality and accuracy of ChatGPT’s responses; however, it does not mean that the generated content is 100% reliable. Remember that chatbots lack consciousness or creative capabilities, meaning if it has been trained on incorrect data, they will generate incorrect data.
Content creators should approach ChatGPT more as a tool to augment production, rather than an easy automation to relieve workload. After all, creators will need to filter chatbot responses for possible factual errors and inaccurate statements.
Why Choose Macarta over AI?
While ChatGPT can inspire creativity and assist with content creation, it can never replace specialized content professionals. At Macarta, we offer comprehensive solutions to:
- Boost product visibility on eCommerce marketplaces
- Improve search engine rankings with SEO
- Enhance brand credibility
- Facilitate customer communications
- Drive sales
If you’re looking to take your brand to the next level, ChatGPT may help, but Macarta will get you there. Reach out to us here, and let’s get started.