What is Target Circle Week?

What is Target Circle Week?

Are you ready to take advantage of one of the biggest events in e-commerce? Now that Amazon Prime Day, Walmart Plus Week, and Target Circle Week have all become highly anticipated sales events for both sellers and consumers, solidifying a strategy for each is imperative. While the sales dates may change and deadlines may come swiftly, there’s still plenty you can do to ensure you make the most of these sales events. And it starts with knowing the latest developments, updates, and offerings being put forth by each retailer.  In this blog post, the third in our summer sales series, we’ll outline everything you need to know about Target Circle Week.


H2: When is Target Circle Week?


What: Target’s week-long sales event

When: Dates for the 2024 event are yet to be announced.

Who: Target Circle members, a free loyalty program.


What to know

The first installment of Target Circle Week 2024 took place April 7-13, offering exclusive deals on hundreds of thousands of items to Target Circle members. Target Circle is a free rewards program, meaning the deals are available to anyone who signs up. The program relaunched in April–complete with an appearance from SNL’s Target Lady made famous by Kristen Wiig. 


In 2023, Target held Circle Week promotions July 9-15 with Exclusive Savings for Target Circle Members, and again Oct. 1-7 with similar deals and savings. Circle Week is part of Target’s ongoing efforts to provide value and savings to its loyal customers through its rewards program.

Circle 360 Membership

Target Circle now offers a new paid tier called Target Circle 360, available at a discounted rate of $49 per year until May 18. This tier includes perks such as unlimited same-day delivery for orders over $35, free two-day shipping on Target.com orders, and exclusive access to partnerships with other services like Ulta Beauty and Apple.


Auto-Applied Deals

Another attractive perk for all levels is that deals are automatically applied at checkout — so shoppers can feel confident they’re getting the best deal every time without having to click to add coupons or even search for individual offers. 

PDP Pricing Update

Product Detail Pages (PDPs) now feature clearly visible netdown prices, providing shoppers with an easy-to-find-view of the discounted price. MAP (Minimum Advertised Price) enabled brands still exist however, to adhere to established pricing regulations.


How to Prepare


  • Optimize Your Content: Prepare your deals and ensure your listings are optimized for maximum visibility.
  • Manage Inventory: Coordinate your stock and prioritize fulfillment to meet demand.
  • Consider Same-Day Pickup: Customers may opt for same-day pickup, so ensure your products are available for this option.
  • Tailor Your Approach: Customize your deals and promotion strategies for each marketplace to cater to the Target customer.


Reach Out to Macarta to Help Refine Your Business Strategy

Refining your strategy, analyzing your inventory, offering standout deals, and following best practices will help you stand out during these crowded events. With the redesign of Target’s new Circle program, there are plenty of opportunities to make the most of your strategy on the platform– and Macarta is here to help. Reach out to us today to get started. 


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