What You Need to Know about Walmart+ Week
One of the biggest events in e-commerce is just around the corner: Walmart+ Week. As one of the summer’s highly anticipated sales events, Walmart+ Week stands out alongside Amazon Prime Day and Target Circle Week. As we’ve emphasized in previous posts, having a solid strategy for each event is crucial for sellers.
In this blog post, the latest in our summer sales series, we’ll focus on everything you need to know about Walmart+ Week. From opportunities for increased visibility and higher sales volume, this seasonal sale is another you won’t want to miss. With the influx of shoppers taking advantage of the week-long deals, your products could gain more exposure. The event itself is designed to boost sales, providing you with an opportunity to increase your revenue.
Here’s what you need to know.
When is Walmart+ Week?
What: Walmart’s week-long sales event
When: June 17-23, 2024
Who: Walmart+ members, annual membership fee of $98, or $49
How Does Walmart+ Work & What to Expect
Walmart + members can expect a solid lineup of perks and deals this year with Walmart’s latest rollouts. In addition to massive discounts on items across all product categories, other top deals include:
- 20 cents off per gallon on fuel at Exxon & Mobil Gas Stations
- Up to 20% back in Walmart Cash on flights, hotels, car rentals, and activities booked through Walmart+ Travel
- Free Express Delivery in under two hours, without the usual $10 fee.
- Three free months of Walmart+ InHome
More About Walmart +
Walmart+ is a membership program that aims to save shoppers time and money. To access its benefits, members need both a Walmart.com account and the Walmart app. Cost varies from $49 to $99 and gives members access to free shipping and delivery, in-store Scan & Go, and video streaming with Paramount Plus.
How to Prepare
- Optimize Your Content: Prepare your deals and ensure your listings are optimized for maximum visibility.
- Manage Inventory: Coordinate your stock and prioritize fulfillment to meet demand.
- Consider Same-Day Pickup: Customers may opt for same-day pickup, so ensure your products are available for this option.
- Tailor Your Approach: Customize your deals and promotion strategies for each marketplace to cater to the Target customer.
Follow our tips and tricks to win big during holiday sales events:
- Create a Dedicated Sub-page:
- Create a dedicated shelf in your Brand Shop. This allows shoppers to easily find and browse deals all in one place.
- Run Targeted Advertising Campaigns:
- Launch curated advertising campaigns that drive traffic to your shelf. Incorporate related keywords into your campaigns to capture the seasonal interest of shoppers.
- Design Strategic Deals and Promotions:
- Develop deals and promotions for the products you want to highlight during the event. Be sure to tailor your promotion strategy specifically for the Walmart marketplace.
- Optimize Your Content and Inventory:
- Ensure your product content is optimized across your entire catalog, focusing particularly on the items you are promoting. Make sure you have sufficient inventory to meet the anticipated demand during the event.
Discover How Macarta Can Help Prepare Your Company’s Marketing Strategy
By preparing effectively and leveraging the tips presented, you can maximize your sales and enhance your presence on Walmart’s platform. If you haven’t already, now is the time to ensure your products are ready, your inventory is stocked, and your marketing strategies are in place. Need help preparing your strategy? Reach out today and let’s get started!