In a competitive retail landscape, it can be easy to blame Amazon for e-commerce and brick-and-mortar troubles. Amazon has changed retail forever. Rather than blaming the company’s success for traditional retailer’s failures, now is the time to get creative and shift strategy. As Amazon has grown,
Amazon continues to put a number of measures in place that help sellers protect their brand. Amazon Brand Registry and Amazon Transparency are two major initiatives that help brands maintain their brand credibility. On July 10, 2019, The Transparency Program also expanded to Europe, India
UPDATE 6/25/19: Amazon has officially announced that Prime Day will take place Monday July 15 and Tuesday July 16. It’s Christmas in July for the Amazon world come the week of July 15th. We’re about a month out from Amazon’s fifth annual Prime Day, which has
Get beyond traditional advertising methods - learn how alternative strategies can revolutionize the way you approach advertising. In addition to traditional online advertising efforts, there are a number of alternative strategies you can utilize to increase product and brand awareness. From Amazon Influencers and Affiliate Programs,
At Macarta, we help clients with brand-recognition build and maintain their Amazon presence as well as help brands launch on the selling platform. We’ve seen it all, so whether you’re a legacy brand or a small operation with a story to tell, we’ve put together
Amazon recently rolled out three major updates to Sponsored Brand Ads. Amazon claims that these new features will help you reach more shoppers and control advertising costs. We sat down with René Crandall, Macarta’s Search Marketing Manager, to review the changes and discuss what that
While selling on the Amazon platform presents unique challenges when it comes to brand experience, you can try non-traditional strategies to connect with your Amazon customer. Since Amazon doesn’t allow you to link to any external websites, it can be hard to find a way
Coordinating your advertising calendar around significant selling events is the best way to connect the dots in your overall strategy. Here is how you can set yourself up for success: Planning for Success Planning your advertising calendar around major selling days on Amazon is the best way
Understanding the difference between content optimization and SEO may be the difference between your content flourishing or flopping. One Part of the Whole Search Engine Optimization, or SEO, is just one part of optimizing content. Previously we’ve covered the difference between Amazon and Google SEO. SEO should
Amazon’s DSP offers you the ability to maximize your online advertising. But how does it differ from other programmatic advertising? Our DSP specialists are here to help. Today Digital Marketing Strategist Stevie Hash helps explain what you need to know about the DSP. Understanding Amazon’s DSP Amazon’s
As consumers complete their holiday shopping, you may be wondering what these last few weeks of the year will mean for your Amazon sales. While you may worry about a lull in sales after the Christmas drop-off, fear not -- you can maximize the post-Christmas
Earlier this year everyone’s beloved toy retailer, Toys “R” Us, officially shut its doors after 70 years of business. With this market share up for grabs, it’s no surprise that Amazon is ready to take it over. While top brick and mortar competitors – Walmart and
When it comes to advertising, Amazon has built a reputation of being uptight and restrictive – mainly because they keep most of their search information locked away. However, it seems that Amazon is taking their advertising success and competitors into account – by testing search-based
Amazon Seller Rating Explained: Amazon averages your account’s score (out of a total 100 points) from each order within 365 days on a weighted scale. For example, negative customer feedback from a verified purchase carries more weight on this scale than a positive customer review. Listed
Selling on Amazon can be overwhelming, regardless of your level of knowledge or account type. Whether you are already an established seller on Amazon, or if you’re just starting out, these are the three phases of best practice for success on the Amazon platform. The Development