Amazon Strategy

Growing Your Brand’s Share of Voice

What is Share of Voice Share of Voice (SOV) is the amount of the market your brand owns compared to your competitors. Share of Voice is also referred to as Market Share. Your brand’s SOV is measured by how much your brand dominates the conversation in

Amazon 101: Winning the Buy Box

To the untrained eye, the Buy Box can be a confusing feature on Amazon, however, it's crucial to seller success. Today Account Director Julia Mihelich helps break down how to win the Amazon Buy Box for selling success. What is the Buy Box The Amazon Buy Box

A Complete Guide to Amazon Resources

Finding success on Amazon is difficult without the right resources. Today we are sharing some of the tools we use, as well as additional resources that can help you enhance, streamline or expand on your current processes. Merchant Words What It Is: Merchant Words helps you source

4 Principles for Multi-Channel Content

We hear the word “content” a lot, so what is it exactly? Content includes the image assets, videos, copy and blog posts you produce and share on your channels. The Content Marketing Institute outlines the following goals for content: Build Brand Awareness Lead Conversion &

How Our Clients Performed on Prime Day

This year Amazon celebrated their 5th Annual Prime Day with a 2-day shopping event. Amazon does not release specific numbers around sales, but Internet Retailer estimates that sales hit over $7 billion globally, up 71% from the 36-hour event in 2018. Amazon shared a number of

Why Lowering Your ACoS Isn’t the Answer

Sometimes looking at your ACoS can feel like a game of limbo - how low can you go? There comes a point and time where you reach a threshold and can’t go any lower.  Lowering your ACoS isn’t a bad idea, but it shouldn’t be the

Amazon 101: Email Marketing Campaigns

Amazon Reviews are a key player in boosting your product’s ranking. There are a number of creative strategies you can implement to solicit reviews, but the two most popular are packaging inserts and drip campaigns.  Drip campaigns, otherwise known as drip marketing, are a form of

Don’t Blame Amazon – How to Shift Retail Strategy

In a competitive retail landscape, it can be easy to blame Amazon for e-commerce and brick-and-mortar troubles. Amazon has changed retail forever. Rather than blaming the company’s success for traditional retailer’s failures, now is the time to get creative and shift strategy. As Amazon has grown,

Preparing for Amazon Prime Day 2019

UPDATE 6/25/19: Amazon has officially announced that Prime Day will take place Monday July 15 and Tuesday July 16. It’s Christmas in July for the Amazon world come the week of July 15th. We’re about a month out from Amazon’s fifth annual Prime Day, which has

Ad Alternatives: Quality Reviews, Influencers and More

Get beyond traditional advertising methods - learn how alternative strategies can revolutionize the way you approach advertising. In addition to traditional online advertising efforts, there are a number of alternative strategies you can utilize to increase product and brand awareness. From Amazon Influencers and Affiliate Programs,

Steps for a Successful Amazon Launch

At Macarta, we help clients with brand-recognition build and maintain their Amazon presence as well as help brands launch on the selling platform. We’ve seen it all, so whether you’re a legacy brand or a small operation with a story to tell, we’ve put together

Three Updates to Amazon’s Sponsored Brand Ads

Amazon recently rolled out three major updates to Sponsored Brand Ads. Amazon claims that these new features will help you reach more shoppers and control advertising costs. We sat down with René Crandall, Macarta’s Search Marketing Manager, to review the changes and discuss what that

The Power of Product Packaging Inserts

While selling on the Amazon platform presents unique challenges when it comes to brand experience, you can try non-traditional strategies to connect with your Amazon customer. Since Amazon doesn’t allow you to link to any external websites, it can be hard to find a way