The Intersection of Content & Shopping When Amazon asks an artist if they’d like to collaborate and offers an exclusive merchandise capsule collection, the answer is a resounding “yes.” Such was the case with Selena Gomez’s newest album release, “Revelación” and Queen’s continued adoration among music
Amazon released a new tool within the A+ content builder called the Creative Asset Library. An archive of all A+ images you’ve uploaded in the past, the new feature makes optimizing product listings a whole lot easier. Instead of taking the time to re-upload A+
The rumor mill is buzzing as to when Prime Day 2021 will take place. Last year’s annual two-day sales event was pushed to October at the last minute due to the pandemic, and with no official statement from Amazon about this year’s date, anything could
Over the past few years, Amazon has implemented additional visual elements into its site design to better connect brands to shoppers. The most impactful of these is the Amazon Brand Store — a crucial marketing opportunity that can deliver an immersive, informative, and user-friendly shopping
Birds chirping, melted snow, and budding flowers can only mean one thing: Q2 is upon us. While it seems like Q1 started just yesterday, it is, in fact, that time of year again to start planning for the second quarter. In this blog post, we
What is Amazon Follow? Amazon Follow is a program that gives brands and influencers more visibility and the opportunity to target and connect with shoppers who enjoy their products. Similar to social media, Amazon shoppers can curate what products, brands, and ads appear more often when
What is Twitch? Born in 2011, Twitch is a platform that offers a live streaming service and was purchased by Amazon in 2014. It receives more than 30 million visitors a day and is currently one of the most popular entertainment channels. While primarily known for video
Amazon’s demand-side platform (DSP) allows advertisers to influence shoppers by programmatically buying ad placements at scale. Displayed across multiple mediums, brands can present their products at the right moment in the consumer purchase journey through specific interest-based audience segments. Read More: Amazon 101: Understanding the Amazon
In Part 1 of this series, we introduced Intentwise, our advertising team’s preferred platform for a robust Amazon advertising strategy and why they love it so much. In this post, we’ll be taking a more in-depth look at the value of switching and explaining how
Here at Macarta, we consider ourselves fortunate to have so many experts across our company — our team is what gives us a competitive edge. However, even experts require powerful tools to maximize their output and streamline processes. Today we’re taking a look at Intentwise
It’s no secret that 2020 saw big changes in consumer spending. With Covid-19 upending everyday life and confining people to their homes, a massive growth occurred in online spending, landing Amazon with even more market share and sales volume. As the dust settles into 2021, there’s
In October 2019, Amazon released Sponsored Brands Video, allowing sellers to use their video assets to engage customers on the e-commerce platform better. While these short, attention-grabbing ads are relatively new, having an up-to-scratch Amazon video marketing strategy is incredibly important to improving ad performance
You’ve likely seen video content all over Amazon. Product pages, brand stores, search results, and more. So, why is video marketing important? Amazon is now video-centric. Online customers crave helpful video content, well-made videos boost conversion and page engagement; and Amazon’s search algorithm even prioritizes pages
Now that the first push of the Holiday season shopping rush has passed, let’s take a look at the 2020 performance data analysis from Turkey 5 (T5). Spanning the 5 days from Thanksgiving to Cyber Monday, T5 is a major shopping event. Retailers and e-commerce
We’re well into the holiday season, and while it looks a bit different this year due to Covid-19, our favorite holiday sales events are here to offer a sense of familiarity in a world of great uncertainty. The Turkey 5, coined by Amazon in 2017 to