Amazon Strategy

Prime Day Prep 2020: Optimizing Content

UPDATE: Prime Day 2020 will start October 13. This post is part three of our final Prime Day 2020 preparation series. In case you missed it, we covered general guidelines for Prime Day, followed by a detailed explanation of the best advertising strategies you can employ

Prime Day Prep 2020: Advertising Strategy

UPDATE: Prime Day 2020 will start October 13. Preparing our clients for Prime Day has been an ongoing discussion since early May, when we all thought  Prime Day would happen on time. Luckily these ongoing discussions have helped us develop a Plan A, B C and

Prime Day Prep 2020: Getting Started

UPDATE: Prime Day 2020 will start October 13. Planning for Prime Day is unlike any other this year. For the first time in its history, the sales event will not take place in the second week of July. The company has made a concerted effort to

2020 Planning: Navigating a New Path in Q3

Where We’re At Planning your calendar for 2020 has proven difficult in a year that has been anything but predictable. For the first time in Amazon’s history, Prime Day  has been pushed from mid July to a future date later in the summer or early fall.

Amazon 101: How to Bulk Upload with File Feeds

One of the most tedious tasks on Amazon is uploading a file feed. A file feed is a bulk upload that can be done to create and update listings, as well as update parent/child ASIN relationships. File Feeds may feel confusing, but Macarta’s Senior Analyst Dan

How COVID is Impacting your IPI Score

What is an IPI? There are many ways to measure your Amazon performance over time and a variety of metrics you can focus on, depending on your goals. For Amazon Pro sellers, one of these metrics is your Inventory Performance Index (IPI). Amazon states that your IPI

Amazon Glossary A-Z

Given the vast library of terms surrounding Amazon, we put together a glossary of Amazon’s most important acronyms and terms to help you navigate. Whether you’re new to Amazon or are training new team members, these are the ABCs of Amazon: A9 Algorithm: The ranking algorithm

4 Ways You Should Leverage Your Social Media

While social media is a fun escape, when executed correctly, it is an invaluable tool for your company. There are a number of platforms to choose from, all with their own media formats, demographics and niche communities. While you may be tempted to be everywhere,

Pasos para un Lanzamiento Exitoso en Amazon

En Macarta, ayudamos a nuestros clientes a construir el reconocimiento de su marca, a mantener presencia, así como también al lanzamiento de la marca desde cero. Lo hemos visto todo, así que si tienes una marca ya sea grande o pequeña con una historia que

Google SEO vs. Amazon SEO

Not all SEO is created equal. Just as search engines differ, your SEO strategy should adjust to fit the platform you’re using. So what’s the difference between Amazon and Google SEO? And how can you make your keywords work smarter, not harder? The SEO Process Optimizing your

Navigating Amazon’s Beauty Category

The beauty industry is moving online. Though brick-and-mortar still dominates, offline share in the industry is declining while online climbs. Predicted to surge to 48% in the US by 2023, the online beauty market attracts consumers looking for both convenience and high-quality products. Amazon’s success in

Your Brand Voice Matters Now More Than Ever

Clear and effective communication with your customers is always important, but there’s an added weight behind the words you use right now. Today Macarta’s Sr. Copywriter Nicole Bolt breaks down brand voice basics, suggests best practices for establishing your brand voice and discusses the importance

2020 Planning: Taking on Q2 Amidst COVID-19

Planning for Success This year Q2 looks very different for most businesses. With brick-and-mortar stores closed, many shoppers are turning to e-Comm, however, there has been an overall slowdown in shopping.  In the last few weeks Amazon has also temporarily stopped placing Purchase Orders (POs) or

Amazon Sponsored Brand Updates 2020

Amazon has recently rolled out some new and improved updates to their advertising offerings. These updates include improved reporting and video. In November 2019 Amazon rolled out search term reports for Sponsored Brand ads. The broad match Sponsored Brand Ads include word variations such as plurals,