Amazon Strategy

Navigating Amazon’s Beauty Category

The beauty industry is moving online. Though brick-and-mortar still dominates, offline share in the industry is declining while online climbs. Predicted to surge to 48% in the US by 2023, the online beauty market attracts consumers looking for both convenience and high-quality products. Amazon’s success in

Your Brand Voice Matters Now More Than Ever

Clear and effective communication with your customers is always important, but there’s an added weight behind the words you use right now. Today Macarta’s Sr. Copywriter Nicole Bolt breaks down brand voice basics, suggests best practices for establishing your brand voice and discusses the importance

2020 Planning: Taking on Q2 Amidst COVID-19

Planning for Success This year Q2 looks very different for most businesses. With brick-and-mortar stores closed, many shoppers are turning to e-Comm, however, there has been an overall slowdown in shopping.  In the last few weeks Amazon has also temporarily stopped placing Purchase Orders (POs) or

Amazon Sponsored Brand Updates 2020

Amazon has recently rolled out some new and improved updates to their advertising offerings. These updates include improved reporting and video. In November 2019 Amazon rolled out search term reports for Sponsored Brand ads. The broad match Sponsored Brand Ads include word variations such as plurals,

How Often You Should Update Your Brand Store

Setting up a beautiful, shoppable and optimized Amazon Brand Store can take a great deal of effort. However, once the foundation is set, it’s important to make regular updates to your Brand Store to ensure that this landing page is relevant and engaging for Amazon

Case Study: Finding the Best DSP Strategy

As is the case with all Amazon Advertising, finding which DSP approach works best for you depends on your goals and your budget. Amazon’s Demand-side Platform (DSP) is a unique platform that helps brands influence shoppers. It allows for on-Amazon and off-Amazon advertising, has specialized

Amazon Softlines Category: What You Need to Know

Apparel is perhaps one of the most competitive categories on Amazon. As name brands flock to the platform, Amazon continues to step up their fashion game with their popular influencer-designed line, The Drop, as well as other Private Label brands. Just because the space is competitive

2020 Planning: Q1 Advertising Calendar

Planning for Success The new year presents an opportunity to plan your advertising and content calendar in advance. Planning your advertising calendar around major selling days on Amazon is the best way to set you and your business up for success. Using a calendar to outline

5 Ways to Maximize Holiday Traffic in Q1

We’re in the final stretch of the holiday season but now is the time to start planning for Q1. So you've seen huge success this holiday season - now Q1 is the time to capitalize on that momentum as you enter the New Year. Here

New: Amazon ‘Posts’ in Beta

Amazon Posts are a new browse and discovery experience on Amazon specifically focused on brand shopping. The appearance of Posts are closely mirrored after Instagram so the experience feels natural to shoppers. This new feature helps shoppers discover new products by browsing brand-curated posts. Each image

Amazon 101: The Brand Store

The Amazon Brand Store is a crucial component to creating an immersive, informative shopping experience for your customers.  It is important to remember: Amazon does not function exactly the same as traditional e-commerce sites. Shoppers typically come to Amazon in search of a specific product,

A Guide to Amazon Holidays 2019

Set your table and put up the tree, the holidays are right around the corner. As we’ve outlined, the holiday season kicks off with Halloween and goes well into the new year. Making it through Q4 takes an extreme amount of planning and patience, but

Amazon DSP: New Audience Builder Improves Advertising

Amazon’s Demand-Side Platform (DSP) is a unique advertising platform that helps brands influence shoppers along their purchasing journey. The DSP serves ads at the right moment through very specific interest-based audience segments, bridging the gap between brand discovery and purchase. Read More: Amazon 101: Understanding the

Creative Ways to Boost Halloween Sales

Halloween can go neglected as a selling opportunity, however, this fun holiday is a fantastic opportunity to show off your brand’s personality and allows you to get creative with your marketing strategy. Halloween is the first official marker of the holiday season, followed by Black Friday,