Amazon Strategy

Amazon Q2 2021 Calendar

Birds chirping, melted snow, and budding flowers can only mean one thing: Q2 is upon us. While it seems like Q1 started just yesterday, it is, in fact, that time of year again to start planning for the second quarter. In this blog post, we

Amazon 101: Amazon Follow

What is Amazon Follow? Amazon Follow is a program that gives brands and influencers more visibility and the opportunity to target and connect with shoppers who enjoy their products. Similar to social media, Amazon shoppers can curate what products, brands, and ads appear more often when

Amazon DSP: 6 New Features You Need to Know

Amazon’s demand-side platform (DSP) allows advertisers to influence shoppers by programmatically buying ad placements at scale. Displayed across multiple mediums, brands can present their products at the right moment in the consumer purchase journey through specific interest-based audience segments.  Read More: Amazon 101: Understanding the Amazon

Macarta’s 2021 Amazon Trends & Predictions

It’s no secret that 2020 saw big changes in consumer spending. With Covid-19 upending everyday life and confining people to their homes, a massive growth occurred in online spending, landing Amazon with even more market share and sales volume.  As the dust settles into 2021, there’s

A Guide to Amazon Sponsored Brands Video

Early last year, Amazon released Sponsored Brands video, allowing sellers to use their video assets to better engage customers on the ecommerce platform. While these short, attention-grabbing ads are relatively new, having an up-to-scratch Amazon video marketing strategy is incredibly important to improving ad

How to Create a Video Marketing Strategy for Amazon

You’ve likely seen video content all over Amazon. Product pages, brand stores, search results, and more. So, why is video marketing important?  Amazon is now video-centric. Online customers crave helpful video content, well-made videos boost conversion and page engagement; and Amazon’s search algorithm even prioritizes pages

Turkey 5 2020: Amazon Performance Analysis

Now that the first push of the Holiday season shopping rush has passed, let’s take a look at the 2020 performance data analysis from Turkey 5 (T5). Spanning the 5 days from Thanksgiving to Cyber Monday, T5 is a major shopping event. Retailers and e-commerce

7 Ways to Master the Holidays on Amazon

We’re well into the holiday season, and while it looks a bit different this year due to Covid-19, our favorite holiday sales events are here to offer a sense of familiarity in a world of great uncertainty. The Turkey 5, coined by Amazon in 2017 to

Combating Counterfeits: Amazon Transparency & Project Zero

Goodbye, fake handbags. Hello, Amazon Transparency and Project Zero (APZ). Third-party sellers account for over half of all sales on Amazon and while most are legitimate products, the rise of counterfeits has been a problem for the platform. Unknowingly purchasing a counterfeit product off of

Páginas de Producto en Amazon: Lo Que Te Estás Perdiendo

Son 5 los principales componentes de la página de detalle del producto (PDP). En este artículo les compartimos diferentes y exitosas maneras de mostrar su catálogo de productos. TÍTULO El 74% de los “Compradores Amazon” empiezan su búsqueda en Amazon – Feedvisor El título del producto es el pitch

How to Calculate Customer LifeTime Value on Amazon

Finding the right customer at the right time can be difficult. Allocating the right amount of resources to customer acquisition tactics can be even tougher. Luckily, there’s a way to make that process easier through Customer LifeTime Value (CLV). CLV is a growth metric used to

Creative Ways to Leverage Your Brand Store this Holiday Season

It’s officially the start of Q4, and with the Covid-19 Pandemic still looming, you’ll need to be prepared for the shift in holiday shopping habits. Covid-19 has transformed consumer behavior. We’ve seen a surge in e-commerce, a decline in discretionary spending and overall reduced shopping frequency,