Amazon Strategy

2020 Planning: The Ultimate Q4

Welcome to Q4 This holiday season will be unlike any other, however, there is still a great deal of planning to be done. Typically, referencing historical sales data is a useful benchmark, but this year it is ok, and normal, if your sales don’t compare to

How User Generated Content Can Boost Sales

Your social media channels are not only a great way to market products, they are also a valuable tool to help your brand connect with consumers online. Interacting with customers on social media is incredibly important because users are able to provide real-time feedback about

Amazon Detail Pages: What You’re Missing

There are five major components to Amazon Product Detail Pages (PDP). Today we are going beyond the basics and sharing ways you can take your product listings to the next level: Title 74% of Amazon Shoppers start their search on Amazon - Feedvisor The product title is the

How Amazon Posts Can Boost Brand Awareness

Amazon Posts are an exciting new feature on the platform that help brands reach new audiences, without the need to advertise. We’ve outlined the basics of this feature in  Amazon posts 101, but since the beta launch, Amazon has rolled out new updates. Today our

Prime Day Prep 2020: Optimizing Content

UPDATE: Prime Day 2020 will start October 13. This post is part three of our final Prime Day 2020 preparation series. In case you missed it, we covered general guidelines for Prime Day, followed by a detailed explanation of the best advertising strategies you can employ

Prime Day Prep 2020: Advertising Strategy

UPDATE: Prime Day 2020 will start October 13. Preparing our clients for Prime Day has been an ongoing discussion since early May, when we all thought  Prime Day would happen on time. Luckily these ongoing discussions have helped us develop a Plan A, B C and

Prime Day Prep 2020: Getting Started

UPDATE: Prime Day 2020 will start October 13. Planning for Prime Day is unlike any other this year. For the first time in its history, the sales event will not take place in the second week of July. The company has made a concerted effort to

2020 Planning: Navigating a New Path in Q3

Where We’re At Planning your calendar for 2020 has proven difficult in a year that has been anything but predictable. For the first time in Amazon’s history, Prime Day  has been pushed from mid July to a future date later in the summer or early fall.

Amazon 101: How to Bulk Upload with File Feeds

One of the most tedious tasks on Amazon is uploading a file feed. A file feed is a bulk upload that can be done to create and update listings, as well as update parent/child ASIN relationships. File Feeds may feel confusing, but Macarta’s Senior Analyst Dan

How COVID is Impacting your IPI Score

What is an IPI? There are many ways to measure your Amazon performance over time and a variety of metrics you can focus on, depending on your goals. For Amazon Pro sellers, one of these metrics is your Inventory Performance Index (IPI). Amazon states that your IPI

Amazon Glossary A-Z

Given the vast library of terms surrounding Amazon, we put together a glossary of Amazon’s most important acronyms and terms to help you navigate. Whether you’re new to Amazon or are training new team members, these are the ABCs of Amazon: A9 Algorithm: The ranking algorithm

4 Ways You Should Leverage Your Social Media

While social media is a fun escape, when executed correctly, it is an invaluable tool for your company. There are a number of platforms to choose from, all with their own media formats, demographics and niche communities. While you may be tempted to be everywhere,

Pasos para un Lanzamiento Exitoso en Amazon

En Macarta, ayudamos a nuestros clientes a construir el reconocimiento de su marca, a mantener presencia, así como también al lanzamiento de la marca desde cero. Lo hemos visto todo, así que si tienes una marca ya sea grande o pequeña con una historia que

Google SEO vs. Amazon SEO

Not all SEO is created equal. Just as search engines differ, your SEO strategy should adjust to fit the platform you’re using. So what’s the difference between Amazon and Google SEO? And how can you make your keywords work smarter, not harder? The SEO Process Optimizing your