We’re in the final stretch of the holiday season but now is the time to start planning for Q1. So you've seen huge success this holiday season - now Q1 is the time to capitalize on that momentum as you enter the New Year. Here
Amazon Posts are a new browse and discovery experience on Amazon specifically focused on brand shopping. The appearance of Posts are closely mirrored after Instagram so the experience feels natural to shoppers. This new feature helps shoppers discover new products by browsing brand-curated posts. Each image
The Amazon Brand Store is a crucial component to creating an immersive, informative shopping experience for your customers. It is important to remember: Amazon does not function exactly the same as traditional e-commerce sites. Shoppers typically come to Amazon in search of a specific product,
Set your table and put up the tree, the holidays are right around the corner. As we’ve outlined, the holiday season kicks off with Halloween and goes well into the new year. Making it through Q4 takes an extreme amount of planning and patience, but
Your creative content helps customers easily identify and recognize content that is totally unique to your brand. Building this content is a crucial part of your brand identity. Today Creative Director Carly Miller helps outline how you can build your brand identity on Amazon. Building a
Amazon’s Demand-Side Platform (DSP) is a unique advertising platform that helps brands influence shoppers along their purchasing journey. The DSP serves ads at the right moment through very specific interest-based audience segments, bridging the gap between brand discovery and purchase. Read More: Amazon 101: Understanding the
Halloween can go neglected as a selling opportunity, however, this fun holiday is a fantastic opportunity to show off your brand’s personality and allows you to get creative with your marketing strategy. Halloween is the first official marker of the holiday season, followed by Black Friday,
Welcome to Macarta’s Industry Spotlight Series. This new series on our blog aims to highlight experts within the advertising, marketing and creative industry to deliver you more information that can help improve your Amazon business and expand your knowledge about the e-commerce ecosystem as a
What is Share of Voice Share of Voice (SOV) is the amount of the market your brand owns compared to your competitors. Share of Voice is also referred to as Market Share. Your brand’s SOV is measured by how much your brand dominates the conversation in
To the untrained eye, the Buy Box can be a confusing feature on Amazon, however, it's crucial to seller success. Today Account Director Julia Mihelich helps break down how to win the Amazon Buy Box for selling success. What is the Buy Box The Amazon Buy Box
Finding success on Amazon is difficult without the right resources. Today we are sharing some of the tools we use, as well as additional resources that can help you enhance, streamline or expand on your current processes. Merchant Words What It Is: Merchant Words helps you source
We hear the word “content” a lot, so what is it exactly? Content includes the image assets, videos, copy and blog posts you produce and share on your channels. The Content Marketing Institute outlines the following goals for content: Build Brand Awareness Lead Conversion &
This year Amazon celebrated their 5th Annual Prime Day with a 2-day shopping event. Amazon does not release specific numbers around sales, but Internet Retailer estimates that sales hit over $7 billion globally, up 71% from the 36-hour event in 2018. Amazon shared a number of
Sometimes looking at your ACoS can feel like a game of limbo - how low can you go? There comes a point and time where you reach a threshold and can’t go any lower. Lowering your ACoS isn’t a bad idea, but it shouldn’t be the
Amazon Reviews are a key player in boosting your product’s ranking. There are a number of creative strategies you can implement to solicit reviews, but the two most popular are packaging inserts and drip campaigns. Drip campaigns, otherwise known as drip marketing, are a form of