It’s almost summer, which means Prime Day is right around the corner, and suspense-loving Amazon has just released the exact dates. Amazon Prime Day 2023 will take place on July 11th & 12th — so mark your calendars. As the global leader in e-commerce, Amazon holds
Online retailers are consistently looking for ways to expand their business and acquire new customers. As trends are guaranteed to shift in the eCommerce space, online retailers must understand the options made available to them and select the best method of action. Macarta’s online resources
Amazon is testing yet another social-media-like tool on its platform. Dubbed Amazon Inspire, the beta program is an in-app shopping experience where customers can discover products through a personalized feed of shoppable videos and photos. In this post, we’ll cover the basics of Amazon Inspire and
Amazon Storefronts allow online retailers to create a branded presence on Amazon to better connect with shoppers. There are some things to remember when creating an Amazon Storefront that can make all the difference and help you sell more online. What is an Amazon Storefront? An Amazon
Amazon’s marketplace continues to grow in recent years as we move to a more virtual world, and sellers have a unique opportunity to take advantage of opportunities to provide unique customer experiences that make shopping delightfully easy. As online sellers and retailers look for ways to
As the eCommerce market becomes increasingly more crowded with both marketplaces and brands, it’s never been more important to iron out your business’s route to success. Already the terrain is shifting as Amazon, still the king of eCommerce, is looking to manufacture big demand-driving events
Excess inventory is plaguing retailers, large and small. Before we share our inventory tips and best practices to avoid this issue in the new year, let’s take a look at how we arrived here: As pandemic restrictions eased, sales on top-selling products slowed and forecasting became
Similar to all retail businesses, Amazon sales peak during certain periods. Holidays and major sales events provide opportunities for sellers across categories to: Maximize sales Reach new customers Increase brand awareness In order to maximize your return throughout the next year, consider the significant dates where your brand can
2022 has been a rollercoaster of a year with inflation as the key destabilizer for discretionary spending. That said, the holidays — and holiday shopping — will go on. It’ll just look a little different from previous years. Below are a few key insights from
With the Amazon Ads #unBoxed event come and gone, the future of reaching shoppers at any point in the customer journey is looking brighter. Amazon harvests a lot of data, and they’re turning over new, valuable ad-product tools to their network of agency partners to
What is the Amazon Customer Journey? The “Customer Journey”, simply put, is the way a potential customer goes from realizing they need a generic product to purchase your product. Determining the way your targeted audience ends up at this point is vital, especially in the Amazon
Amazon Seller Checklist For A Successful Holiday Season The most wonderful time of the year is almost upon us. The pumpkin spice has returned and the Christmas decorations are popping up in stores again. For many, it’s a key sign to start prepping your business for
Success story: Macarta and 3M In September 2019, multinational company 3M began its collaboration with Macarta Mexico to improve and boost the presence of its sub-brands on Amazon.Satisfied with the results of the content optimization and advertising campaigns, they decided to add Macarta Brazil's services in
What are Amazon Acronyms? Amazon advertising is unlike many other e-commerce marketplaces, and with that, there comes a steep learning curve. The first step to decoding the retail giant’s unique brand of jargon — learn Amazon acronyms. These abbreviations appear all across the Amazon platform from
All about Amazon Brand Store Product Collections Amazon’s brand store product grid has a new and improved counterpart. Introducing product collections: a new module added to the brand store builder earlier this year that not only allows brands more flexibility in how they can merchandise products