Amazon Strategy

Winning in the Era of Micro-Seasonal Sales Events

As the eCommerce market becomes increasingly more crowded with both marketplaces and brands, it’s never been more important to iron out your business’s route to success. Already the terrain is shifting as Amazon, still the king of eCommerce, is looking to manufacture big demand-driving events

How to Avoid Excess Inventory

Excess inventory is plaguing retailers, large and small. Before we share our inventory tips and best practices to avoid this issue in the new year, let’s take a look at how we arrived here: As pandemic restrictions eased, sales on top-selling products slowed and forecasting became

2023 cardboard tabletop calendar

2023 Amazon Holiday Calendar

Similar to all retail businesses, Amazon sales peak during certain periods. Holidays and major sales events provide opportunities for sellers across categories to: Maximize sales Reach new customers Increase brand awareness    In order to maximize your return throughout the next year, consider the significant dates where your brand can

Fast Facts: 2022 Amazon Holiday Sales Growth

2022 has been a rollercoaster of a year with inflation as the key destabilizer for discretionary spending. That said, the holidays — and holiday shopping — will go on. It’ll just look a little different from previous years. Below are a few key insights from

Key Takeaways from Amazon Ads #unBoxed 2022

With the Amazon Ads #unBoxed event come and gone, the future of reaching shoppers at any point in the customer journey is looking brighter. Amazon harvests a lot of data, and they’re turning over new, valuable ad-product tools to their network of agency partners to

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Explore the Amazon Customer Journey

  What is the Amazon Customer Journey? The “Customer Journey”, simply put, is the way a potential customer goes from realizing they need a generic product to purchase your product. Determining the way your targeted audience ends up at this point is vital, especially in the Amazon

Amazon Seller 2023 Holiday Checklist

Amazon Seller Checklist For A Successful Holiday Season The most wonderful time of the year is almost upon us. The pumpkin spice has returned and the Christmas decorations are popping up in stores again. For many, it’s a key sign to start prepping your business for

Amazon 101: Amazon Acronym Key

Amazon is unlike many other e-commerce marketplaces, and with that, there comes a steep learning curve. The first step to decoding the retail giant’s unique brand of jargon — learn Amazon acronyms. Luckily, we speak Amazon fluently, and have compiled an easy A-to-Z list of key

Amazon 101: Brand Store Product Collections

Amazon’s brand store product grid has a new and improved counterpart. Introducing product collections: a new module added to the brand store builder earlier this year that not only allows brands more flexibility in how they can merchandise products but also increases discoverability through a

Amazon to Hold a Second Prime Day in Q4

For the first time ever, Amazon is planning two prime days in one year. Dubbed the Prime Early Access Sale, the event will last two full days in October 2022 and will run a selection of early deals for Prime members. Amazon has increasingly looked beyond

The Ultimate Guide to Amazon SEO

Your Amazon search engine optimization (SEO) strategy can make or break your content. Luckily, we’re here to help you navigate the basics so you can make your keywords work smarter, not harder. This ultimate guide to Amazon SEO covers everything you need to know to

Amazon vs. Walmart DSP

As Walmart scales upward in an attempt to challenge Amazon’s eCommerce supremacy, they’ve released a powerful DSP (Demand-Side Platform) service. Using the data already available from their extensive customer base, Walmart is well positioned for incredible growth potential in the coming years (Walmart’s Ad business

Amazon 101: Amazon Badges

If you’ve ever shopped on Amazon, it's likely you’ve noticed (and even bought) a product with an Amazon badge. From Best Seller, Amazon’s Choice, Sponsored, to Featured from our brands, there’s a wealth of markings that make it easy for customers to find what they’re

A person ordering something online with their credit card.

Fast Facts: How Amazon Stacks Against the D2C Model

With the Direct-to-Consumer (D2C) model on the rapid rise for many companies such as Warby Parker, Allbirds, FIGS, and plenty of other smaller brands, you might be wondering if it’s the right direction for your business.While many of our brand partners choose an omnichannel approach