If you’ve ever started a general search query on Amazon, you may have noticed “Editorial Recommendations” that appear on the results page. These recommendations appear below sponsored products and typically underneath Amazon’s Choice products. For example, Search: Glycolic Peel This feature is a part of the Amazon
Amazon is slowly testing new updates for Brand Stores and search. Right now it is unclear when and if Amazon will implement the following changes permanently, but below are three major updates Macarta is following: 1. Brand Store Accessibility The Brand Store is a critical part of
Teachers, students, and parents all have different needs at the start of a new school year. Teachers need supplies for a whole classroom, students need to find the perfect notebook for language arts, and parents need to buy the perfect notebook for language arts. To
In light of Prime Day 2020 being moved to (at least) October, Amazon sought to create a summer holiday sale to help boost sales halfway through the year. Prime Day has historically occurred during the second week of July just after the company’s birthday. While
New Markets Post COVID e-Commerce in a post-COVID world looks quite different than it did at the beginning of the year. Grocery sales continue to soar month over month and as our lives have changed, so has consumer shopping behavior. Walmart now has their sights set
This week Facebook announced the launch of Facebook Shops, an e-Commerce capability within Facebook and Instagram. While the two social media platforms have had shoppable content for some time, these new shops offer greater sophistication compared to just a shopping feature on a photo. Facebook Shops
Amazon has announced their staggering first-quarter earnings. While the company has always shown significant growth YoY, their 2020 Q1 earnings show the company’s increasing e-Commerce dominance, even in the face of a global pandemic. Amazon states that their net sales increased 26% in the first quarter
Google is trying to compete with Amazon by eliminating their barrier to entry on the Google Shopping platform with free listings. Google hopes this move will help Google Shopping reclaim some business from Amazon, whose business is booming. Where the Problem Began In 2012 Google announced that
While Jeff Bezos has been writing a letter to shareholders since 1997, it’s arguable that this year was his most difficult. Bezos noted that unlike the holidays or other seasonal surges, the company has struggled to maintain regular supply and delivery standards as they prioritize
While 2020 revenue and advertising projections may look a little different from the beginning of the year, one constant remains: online shopping. As one Vox article points out, “We’re craving a few symbols of normalcy in the midst of a terrifying situation,” which is why
Amazon is updating how Sellers access and manage their Advertising. Amazon has announced that Sellers will now access campaigns, reports and settings through the Amazon Advertising Console, providing sellers with a more cohesive view of campaigns and even multiple accounts. Amazon Advertising can help sellers see
Planning for Success This year Q2 looks very different for most businesses. With brick-and-mortar stores closed, many shoppers are turning to e-Comm, however, there has been an overall slowdown in shopping. In the last few weeks Amazon has also temporarily stopped placing Purchase Orders (POs) or
Amazon will not penalize warehouse workers for taking unpaid time off (UPT) in March. Warehouse staff are required to clean their workstations at the beginning and end of every shift. Seattle, Bellevue and the San Francisco Bay area employees are working remotely at this
Over the years Amazon has worked toward making sure that product reviews are authentic. Authentic reviews are labeled as “Verified Purchase” underneath the reviewer’s name to help show fellow shoppers that it is genuine. Late 2019 Amazon rolled out a new program with one-tap ratings,
Feedvisor has recently released their 2020 study, Brands and Amazon in the Age of E‑Commerce, focusing on Amazon 1P and 3P sellers and their advertising. This survey was based on 1,000+ U.S. brands and produced some staggering results: Who is benefitting from Amazon Advertising Amazon Advertising is