News

3 Ways Amazon Will Continue to Own Prime Day

Prime Day was a crowded space this year, on Amazon and online at large. Walmart, Target and eBay and other retailers all had sales of their own happening on or around the same days as Amazon’s Prime Day. Walmart’s Summer Savings focused on electronics, Target

eBay Managed Delivery Emulates Amazon’s FBA

eBay has announced plans to launch their own fulfillment offering in an effort to rival Amazon’s Fulfillment by Amazon (FBA). While eBay is attempting to emulate Amazon, there are some clear differences between the two services. On July 24, 2019 eBay announced their plans for Managed

The Cost of One-Day Shipping

In May of 2019 Amazon announced plans to invest $800 million dollars into their business to develop one-day shipping. Scaling for growth, Amazon plans on adding 31 fulfillment centers in 2019 and 2020 to the existing 139. While it may seem like a dream to

Branded Stores: Amazon & Adobe’s D2C Partnership

Adobe is launching Branded Stores that will directly benefit Amazon Sellers. These branded storefronts are not being advertised as websites, however, these platforms are aimed at smaller sellers who are already on Amazon and looking to break into the D2C space. Sellers taking advantage of

Amazon Bolsters Ad Business by Acquiring Sizmek Ad Server

Amazon has bolstered their advertising business by acquiring Sizmek Ad Server and Sizmek DCO. Amazon officially announced the acquisition at the end of May. New Opportunities for Advertisers While rumors of the acquisition had been swirling for a few months, Amazon officially released a statement announcing the

UPDATE: Your Amazon Listings May Be Pulled From Search

On Monday June 17, Sellers logged into their accounts and received a notification from Amazon regarding ASIN titles and possible suppression in search. What We Know Sellers logged into their accounts Monday morning receiving the following notification from Amazon: “Starting July 22, 2019, Amazon will suppress ASINs from

Connecting with Customers: Amazon Live

Since 1977 HSN has capitalized on live selling. Now, Amazon is looking to follow a similar model with Amazon Live. What is Amazon Live? The Amazon Live Creator app helps brands connect with shoppers by livestreaming products. Customers can participate in a live chat with brand owners

Cultivating Customers: Millennials vs. Gen Z

Understanding the differences between Millennials and Gen Z can help ensure that you know the best way to sell and advertise to the two generations with the fastest growing purchasing power. Source: Pew Research Center According to the latest U.S. Census Bureau data, Millennials have officially become

eCommerce and Advertising Trends in Latin America

As trust in digital currency and eCommerce continues to increase in Latin America, now is the time to capitalize on the growth the region is experiencing. While the region still has a low number of average online orders per capita, the most positive sign to

More Than Retail: A Look At Amazon’s Q1

Q1 of 2019 produced surprising results for Amazon. For the first time since the company was founded, retail sales accounted for less than half of the company’s revenue. This is not to say that the company under performed. Amazon stock is up 28% this year,

Three Updates to Amazon’s Sponsored Brand Ads

Amazon recently rolled out three major updates to Sponsored Brand Ads. Amazon claims that these new features will help you reach more shoppers and control advertising costs. We sat down with René Crandall, Macarta’s Search Marketing Manager, to review the changes and discuss what that

Amazon Exclusive Brands vs. Amazon Private Label Brands

Between Amazon’s own private label brands and trying to host Amazon exclusive brands, the retailer is looking to capture business from all angles. Amazon launched in the private label space in 2009 with batteries - 10 years later, their catalog and mindset has evolved with e-Commerce

Amazon Grows and Launches in UAE

Since Amazon launched in 1994, the online giant has launched globally but will soon close its doors in one. Amazon has launched in the United Arab Emirates after acquiring Souq.com. Amazon replaced Souq with Amazon.ae, making it the largest e-Commerce platform in the Arab world. This

Growing Your Customer Base: Amazon’s “New-To-Brand” Metric

Amazon’s new-to-brand metrics help brands track new customers as a way to better understand and optimize their advertisements. Source: Amazon Advertising At the beginning of 2019 Amazon rolled out its new-to-brand metric. With Q2 nearly over, now is a great time for your business to check in

Amazon Ad Revenue Projections Surpassing Expectations

Numbers don’t lie Research analysts underestimated Amazon’s ad revenue for 2019 by 750 million and 2020 by over a billion dollars. Daniel Salmon of BMO Capital Markets notes that the uptick is significant and promising for the future of the business. 2018 Amazon Ad Revenue: $7.41 billion