Understanding the differences between Millennials and Gen Z can help ensure that you know the best way to sell and advertise to the two generations with the fastest growing purchasing power. Source: Pew Research Center According to the latest U.S. Census Bureau data, Millennials have officially become
As trust in digital currency and eCommerce continues to increase in Latin America, now is the time to capitalize on the growth the region is experiencing. While the region still has a low number of average online orders per capita, the most positive sign to
Q1 of 2019 produced surprising results for Amazon. For the first time since the company was founded, retail sales accounted for less than half of the company’s revenue. This is not to say that the company under performed. Amazon stock is up 28% this year,
Amazon recently rolled out three major updates to Sponsored Brand Ads. Amazon claims that these new features will help you reach more shoppers and control advertising costs. We sat down with René Crandall, Macarta’s Search Marketing Manager, to review the changes and discuss what that
Between Amazon’s own private label brands and trying to host Amazon exclusive brands, the retailer is looking to capture business from all angles. Amazon launched in the private label space in 2009 with batteries - 10 years later, their catalog and mindset has evolved with e-Commerce
Since Amazon launched in 1994, the online giant has launched globally but will soon close its doors in one. Amazon has launched in the United Arab Emirates after acquiring Souq.com. Amazon replaced Souq with Amazon.ae, making it the largest e-Commerce platform in the Arab world. This
Amazon’s new-to-brand metrics help brands track new customers as a way to better understand and optimize their advertisements. Source: Amazon Advertising At the beginning of 2019 Amazon rolled out its new-to-brand metric. With Q2 nearly over, now is a great time for your business to check in
Numbers don’t lie Research analysts underestimated Amazon’s ad revenue for 2019 by 750 million and 2020 by over a billion dollars. Daniel Salmon of BMO Capital Markets notes that the uptick is significant and promising for the future of the business. 2018 Amazon Ad Revenue: $7.41 billion
Step aside, Google. From 2015-2018, Amazon became the #1 place where consumers start a search query according to a data report from Jumpshot. Daren Baker, Jumpshot CEO, noted the significant change, saying “Amazon's dominance has really set it apart as the default place for product
In his annual letter to shareholders, Jeff Bezos reviews Amazon's highlights from the last year. A glimpse into business initiatives and continued growth, this letter outlines what the future holds for the industry giant. Looking back at 2018, Jeff Bezos returned to his first letter to
Amazon is making further developments to help marketers track exactly where traffic is coming from. This latest advancement helps track traffic coming directly from Facebook. Here’s what you need to know to implement this tool. Brand Store background Since Amazon has improved the Brand Store UX, stores
Amazon continues to prioritize building a sustainable environment for brands to grow and thrive. Check out the latest updates that could help you elevate your brand store presence. Building a brand-friendly user experience was not a priority for Amazon until recent years. As brands continue to
Purchase orders from Amazon roll through on Mondays like clockwork. However, some vendors did not receive their usual P.O.s from Amazon, leaving many questioning not only, why, but also, what does this mean? The breakdown Many vendors were left confused on Monday, March 4, when their usual
Year over year, Amazon continues to show up as a dominant player in the ecommerce world. Last year, Amazon captured 33.7% of all U.S. ecommerce sales, and still dominated in the top retail categories. Amazon ended Q4 of 2018 with 39% of ecommerce market share. As
With the new year comes new FBA fees for Amazon sellers. Beginning on February 15th, Amazon is making a few changes to fulfillment, storage, and referral fees for this year. Here’s a quick overview of the changes that could potentially affect your account. 2019 FULFILLMENT FEE