News

Amazon Removes Comment Feature on Product Reviews

Amazon is an ever-changing beast. The latest: removing the Amazon reviews feature that lets brands comment on product reviews. On Wednesday, December 16th, an email from Amazon Services went out to sellers announcing the shut-down of the feature, citing lack of use as an explanation and

E-Commerce in the Time of Covid-19

To say that we’re living in unprecedented times is an understatement. Life as we know it has been virtually upended because of Covid-19 and great uncertainty lies ahead of us. We’ve seen overnight transformation in response to this period of isolation and uncertainty – one major

Amazon Announces Upcoming Launch in Sweden

After years of speculation, Amazon has officially started preparations for opening their doors in Sweden. Expected to launch next year, Amazon Sweden is the company’s first step in establishing a local presence in the Nordic countries. Swedish consumers can already shop through Amazon websites in other

Exclusive Luxury Stores Launches on Amazon App

Shopping your favorite luxury brands just got a whole lot easier. Last week, Amazon launched its new high-end Luxury Stores program. The new Luxury Stores are only shoppable through the app, but before you get out your credit card, you’ll need an invite to the

Amazon Onsite Associates Program

If you’ve ever started a general search query on Amazon, you may have noticed “Editorial Recommendations” that appear on the results page. These recommendations appear below sponsored products and typically underneath Amazon’s Choice products. For example, Search: Glycolic Peel This feature is a part of the Amazon

AMAZON UPDATE: Brand Store Accessibility

Amazon is slowly testing new updates for Brand Stores and search. Right now it is unclear when and if Amazon will implement the following changes permanently, but below are three major updates Macarta is following: 1. Brand Store Accessibility The Brand Store is a critical part of

Your Back-to-School Selling Strategy

This year's back-to-school season will look unlike any other. For many states and districts it is still unclear how or when kids are going back to school. This year teachers, students and parents all have different needs, so we're here to help outline some tips

AMAZON REPORT: The Big Style Sale 2020

In light of Prime Day 2020 being moved to (at least) October, Amazon sought to create a summer holiday sale to help boost sales halfway through the year. Prime Day has historically occurred during the second week of July just after the company’s birthday. While

Is Walmart+ the new Amazon Prime?

New Markets Post COVID e-Commerce in a post-COVID world looks quite different than it did at the beginning of the year. Grocery sales continue to soar month over month and as our lives have changed, so has consumer shopping behavior. Walmart now has their sights set

Facebook Shops: How does it Compare to Amazon

This week Facebook announced the launch of Facebook Shops, an e-Commerce capability within Facebook and Instagram. While the two social media platforms have had shoppable content for some time, these new shops offer greater sophistication compared to just a shopping feature on a photo. Facebook Shops

Amazon Shows Staggering Q1 Earnings at $75.5 billion

Amazon has announced their staggering first-quarter earnings. While the company has always shown significant growth YoY, their 2020 Q1 earnings show the company’s increasing e-Commerce dominance, even in the face of a global pandemic. Amazon states that their net sales increased 26% in the first quarter

Google Shopping Takes Amazon

Google is trying to compete with Amazon by eliminating their barrier to entry on the Google Shopping platform with free listings. Google hopes this move will help Google Shopping reclaim some business from Amazon, whose business is booming. Where the Problem Began In 2012 Google announced that

Jeff Bezos Letter to Shareholders: A Future Focused Plan

While Jeff Bezos has been writing a letter to shareholders since 1997, it’s arguable that this year was his most difficult. Bezos noted that unlike the holidays or other seasonal surges, the company has struggled to maintain regular supply and delivery standards as they prioritize

Current Softline Trends on Amazon

While 2020 revenue and advertising projections may look a little different from the beginning of the year, one constant remains: online shopping. As one Vox article points out, “We’re craving a few symbols of normalcy in the midst of a terrifying situation,” which is why

UPDATE: Seller Advertising Moving to Amazon Advertising

Amazon is updating how Sellers access and manage their Advertising. Amazon has announced that Sellers will now access campaigns, reports and settings through the Amazon Advertising Console, providing sellers with a more cohesive view of campaigns and even multiple accounts.  Amazon Advertising can help sellers see