As Walmart scales upward in an attempt to challenge Amazon’s eCommerce supremacy, they’ve released a powerful DSP (Demand-Side Platform) service. Using the data already available from their extensive customer base, Walmart is well positioned for incredible growth potential in the coming years (Walmart’s Ad business
With Prime Day right around the corner (July 12-13), Amazon still dominates the eCommerce world thanks to its incredible reach and deep pockets. However, just as Netflix seemed to rule streaming until there were 40 other providers, a whole spectrum of digital marketplaces cropped up
With the Direct-to-Consumer (D2C) model on the rapid rise for many companies such as Warby Parker, Allbirds, FIGS, and plenty of other smaller brands, you might be wondering if it’s the right direction for your business.While many of our brand partners choose an omnichannel approach
Tinsel-town has turned its attention to streaming — Warner Brothers and Discovery have completed a $43B merger and Amazon has snatched up MGM Studios for $8.5B. So, what's the deal? Has streaming completely changed the movie industry forever? Yes, and… The competition is stiffer than
Happy International Pet Month from our furry friends to yours! This year, pet owners aren’t the only ones celebrating… Amazon is showing its animal-love by kicking off May with Pet Day (which was yesterday ICYMI) — the company’s inaugural 24-hour sales event that offers deals and
On March 8th, Amazon announced that it would be suspending the majority of its services in both Belarus and the Russian Federation, joining a long list of companies that have taken dramatic measures in light of the egregious invasion of Ukraine. This suspension entails: Denial of retail
Remember 2017? Those simpler, pre-pandemic days with that huge solar eclipse, the (first) $999 iPhone, and when Amazon spent 13.4 Billion dollars to buy Whole Foods… Well, we remember. And with news recently breaking that the grocery arm of the Amazon empire is struggling to gain
Amazon is one of the largest multinational corporations in the world. Moreover, this last decade has been one of unprecedented success for a company that started as a digital bookstore. It came as a surprise, then, when it was revealed that Amazon’s app’s global ranking had
Undoubtedly, the deluge of headlines about the Supply Chain Crisis has become so all-encompassing that it’s easy for new reports to become lost among the noise. However, for business professionals in the Amazon sphere, Macarta has compiled a complete guide outlining Amazon’s broad form response
New York, NY — Macarta has been officially recognized as one of the fastest-growing private businesses as it claimed spot #1,357 on the annual Inc. 5000 list for 2021. A prestigious list that numerous companies vie for, the award represents a special insight into the
According to NBC, “Prime Day sales have historically surpassed those on Black Friday and Cyber Monday”, making Prime Day the largest shopping event of the year. With Prime Day 2021 come and gone, we’re taking a look at the numbers. Overall, our brand partners performed well
Yesterday, head honcho Jeff Bezos stepped down as CEO and handed over the reins to Andy Jassy, the now former CEO of Amazon Web Services (AWS). It’s the first time ever that Amazon has had a CEO other than Bezos, and the world is watching
Podcasts are becoming mainstream and, as always, Amazon is not one to sleep. Last year, the retail giant acquired popular podcast network Wondery with the ultimate goal of capturing more ad dollars from marketers. With podcast advertising hitting $1 billion in ad sales last year, Amazon
Since the beta launch of Amazon Posts over a year ago, Amazon continuously rolls out new improvements to the platform. We outlined a few of those updates in our post How Amazon Posts Can Boost Brand Awareness, but new and improved features have surfaced. Today,
Thursday Night Football games will now be exclusively offered on Amazon Prime Video starting in the fall of 2023. This momentous shift is the first exclusive step by a major sport away from traditional cable TV, which has increasingly relied on sports viewers in the