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The Growth of Amazon’s Fashion Footprint

Updated [10/18/2022] Amazon’s reputation varies among fashion brands. Knockoffs sold on the site have scared off high-profile brands like Nike; nonetheless, Amazon has become a dominant force in the online apparel space, thanks to new fashion initiatives and tech capabilities. In this blog post, we...

The Drop: Amazon’s Fashion Footprint Grows

Amazon launched their limited-edition private label line The Drop in early 2019. The fashion brand has experienced huge success by collaborating with notable Instagram influencers who have a loyal, engaged following. While collections are available to shop for 30 hours, some have sold out in...

Amazon Launches New Payment Option with Venmo

The multinational giant Amazon has announced it is partnering with Venmo to provide consumers with a new way to shop on the eCommerce platform. Following a limited launch, the service will be up and running by the Turkey 5 (the week with Thanksgiving, Black Friday...

Exploring the Amazon Customer Journey

The “Customer Journey”, simply put, is the way a potential customer goes from realizing they need a generic product to purchasing your product. Determining the way your targeted audience ends up at this point is vital, especially in the Amazon ecosystem where numerous other brands...

Boost Your Amazon Sales with TikTok

TikTok (and its audiences) are bigger than ever. Love it or hate it, its influence is hard to ignore.  As the #1 downloaded app in 2021 with over 1 billion users, TikTok has become essential for brands looking to connect with customers directly. The looping,...
for almost a decade amazon has been expanding into the brick-and-mortar grocery business

Fast Facts: The Amazon Grocery Business

Remember 2017? Those simpler, pre-pandemic days with that huge solar eclipse, the (first) $999 iPhone, and when Amazon spent 13.4 Billion dollars to buy Whole Foods… Well, we remember. And with news recently breaking that the grocery arm of the Amazon empire is struggling to...

Amazon’s Response to the Supply Chain Crisis

Undoubtedly, the deluge of headlines about the Supply Chain Crisis has become so all-encompassing that it’s easy for new reports to become lost among the noise. However, for business professionals in the Amazon sphere, Macarta has compiled a complete guide outlining Amazon’s broad form response...

The Drop

Since launching in early 2019, Amazon’s The Drop has become a stand-out in the world of online fashion brands. Partnering with big names such as Kendall and Kylie Jenner, Miranda Kerr, Katie Sturino, and many more, The Drop has developed an iconic brand image and...

Buen Fin Analysis: A Record Breaking 2020

Expectations The tenth edition of Mexico’s annual event, Buen Fin, that encourages commerce through promotions and discounts in order to activate the economy has arrived. Due to the global context and the COVID-19 pandemic, Buen Fin generated a duality of expectations. Prior to the event,...

E-Commerce in the Time of Covid-19

To say that we’re living in unprecedented times is an understatement. Life as we know it has been virtually upended because of Covid-19 and great uncertainty lies ahead of us. We’ve seen overnight transformation in response to this period of isolation and uncertainty – one...

Exclusive Luxury Stores Launches on Amazon App

Shopping your favorite luxury brands just got a whole lot easier. Last week, Amazon launched its new high-end Luxury Stores program. The new Luxury Stores are only shoppable through the app, but before you get out your credit card, you’ll need an invite to the...