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Buen Fin Analysis: A Record Breaking 2020
Expectations The tenth edition of Mexico’s annual event, Buen Fin, that encourages commerce through promotions and discounts in order to activate the economy has arrived. Due to the global context and the COVID-19 pandemic, Buen Fin generated a duality of expectations. Prior to the event,...
E-Commerce in the Time of Covid-19
To say that we’re living in unprecedented times is an understatement. Life as we know it has been virtually upended because of Covid-19 and great uncertainty lies ahead of us. We’ve seen overnight transformation in response to this period of isolation and uncertainty – one...
Exclusive Luxury Stores Launches on Amazon App
Shopping your favorite luxury brands just got a whole lot easier. Last week, Amazon launched its new high-end Luxury Stores program. The new Luxury Stores are only shoppable through the app, but before you get out your credit card, you’ll need an invite to the...
Cómo está creciendo el eCommerce en LATAM
Los planes de Amazon para LATAM El 2020 está siendo un año de pleno auge para los negocios en LATAM. A pesar de que el crecimiento de eCommerce mantuvo su tendencia en alza estos últimos 5 años, la pandemia global aceleró las compras online debido...
How LATAM eCommerce is Growing
Amazon’s LATAM Plans 2020 has been a booming year for LATAM business. While eCommerce growth has been trending upward over the last 5 years, the global pandemic only accelerated online shopping as consumers were forced to stay home. One place Amazon has been able to...
Current Softline Trends on Amazon
While 2020 revenue and advertising projections may look a little different from the beginning of the year, one constant remains: online shopping. As one Vox article points out, “We’re craving a few symbols of normalcy in the midst of a terrifying situation,” which is why...
Growing Categories in Amazon Mexico
It’s been almost a year since our Mexico office has been open and there has never been a better time to break into Amazon Mexico if that has been on your company’s radar. Yesterday our CEO Mike Hodges and Managing Partner Carlos Corona spoke on...
Amazon Q4 2019 Sends Stocks Soaring
Yesterday Amazon released 2019 4th Quarter earnings, sending stock prices soaring. The Q4 report also pushed Amazon’s market cap above $1 trillion, entering a stratosphere only Apple, Alphabet and Microsoft have reached. It was a good day for Amazon stock holders, with CNBC reporting the...
2019 in Review: Amazon Mexico
2019 was an exciting year for Amazon Mexico. Early in 2019 we opened our third office in Mexico. We have been happy to see our team and client roster grow as Amazon Mexico continues to flourish. Today we review Amazon Mexico’s 2019 success: Growth Potential...
Industry Spotlight Series: Influencer Marketing with Mackenzie Newcomb
We continue Macarta’s Industry Spotlight Series to discuss the world of influencers and influencer marketing. The Industry Spotlight Series aims to highlight experts within the advertising, marketing and creative industry to deliver you more information that can help improve your Amazon business and expand your...
Connecting with Customers: Amazon Live
Since 1977 HSN has capitalized on live selling. Now, Amazon is looking to follow a similar model with Amazon Live. What is Amazon Live? The Amazon Live Creator app helps brands connect with shoppers by livestreaming products. Customers can participate in a live chat with...
eCommerce and Advertising Trends in Latin America
As trust in digital currency and eCommerce continues to increase in Latin America, now is the time to capitalize on the growth the region is experiencing. While the region still has a low number of average online orders per capita, the most positive sign to...
Amazon Exclusive Brands vs. Amazon Private Label Brands
Between Amazon’s own private label brands and trying to host Amazon exclusive brands, the retailer is looking to capture business from all angles. Amazon launched in the private label space in 2009 with batteries – 10 years later, their catalog and mindset has evolved with...