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7 Ways to Master the Holidays on Amazon

We’re well into the holiday season, and while it looks a bit different this year due to Covid-19, our favorite holiday sales events are here to offer a sense of familiarity in a world of great uncertainty. The Turkey 5, coined by Amazon in 2017 to

E-Commerce in the Time of Covid-19

To say that we’re living in unprecedented times is an understatement. Life as we know it has been virtually upended because of Covid-19 and great uncertainty lies ahead of us. We’ve seen overnight transformation in response to this period of isolation and uncertainty – one major

UPDATE: Seller Advertising Moving to Amazon Advertising

Amazon is updating how Sellers access and manage their Advertising. Amazon has announced that Sellers will now access campaigns, reports and settings through the Amazon Advertising Console, providing sellers with a more cohesive view of campaigns and even multiple accounts.  Amazon Advertising can help sellers see

Shark Tank Company Finds Success on Amazon

A Golf Great is Born Tyler Stuart, John Krosky and Matt Mockus love golf, but hate traditional golf shoes. The trio had trouble finding cool, comfortable golf shoes that were equally functional and stylish. They thought, "What if we could just add traction to a pair

UPDATE Amazon Project Zero Program No Longer Invite Only

UPDATE: Amazon’s Project Zero program is now open to any qualifying brand. In an effort to combat counterfeits on the selling platform, Amazon has implemented the Amazon Project Zero (APZ) program to help crack down on fake products. Goodbye, fake handbags. Hello, APZ. Third-party sellers account

Abandoning Traditional Sales Channels for Amazon

Amazon has the same appeal to entrepreneurs as YouTube does to independent filmmakers. With the help of platforms like Amazon and YouTube, makers and creatives can go straight to their intended audience without a middle man. Once upon a time, businesses had to go through

Amazon 101: Winning the Buy Box

To the untrained eye, the Buy Box can be a confusing feature on Amazon, however, it's crucial to seller success. Today Account Director Julia Mihelich helps break down how to win the Amazon Buy Box for selling success. What is the Buy Box The Amazon Buy Box

Connecting with Customers: Amazon Live

Since 1977 HSN has capitalized on live selling. Now, Amazon is looking to follow a similar model with Amazon Live. What is Amazon Live? The Amazon Live Creator app helps brands connect with shoppers by livestreaming products. Customers can participate in a live chat with brand owners

The Power of Product Packaging Inserts

While selling on the Amazon platform presents unique challenges when it comes to brand experience, you can try non-traditional strategies to connect with your Amazon customer. Since Amazon doesn’t allow you to link to any external websites, it can be hard to find a way

UPDATE: Amazon Vendor Express is Closing

As the Amazon wind blows, platform changes become more prevalent. If you are currently utilizing Vendor Express to access Amazon Marketing Services (AMS), your account access will soon change. On May 21, 2018 Vendor Express accounts will no longer receive orders from Amazon and some

How To Protect Your Amazon Seller Rating

Amazon Seller Rating Explained: Amazon averages your account’s score (out of a total 100 points) from each order within 365 days on a weighted scale. For example, negative customer feedback from a verified purchase carries more weight on this scale than a positive customer review. Listed