When shopping on Amazon, you’ve probably seen the “Subscribe & Save” offer before adding an item to your cart. It’s tempting - you save money, but do you want to commit to this product every month? 14% of shoppers do, which equates to roughly 14
This week members of our team attended Denver Startup Week 2019. This incredible week long (free) event hosted 417 events and is designed to bring together innovators and creators within the community to network and learn. At Macarta, we were excited to attend sessions about marketing,
Amazon has just announced that Product Display Ads are being transformed into Sponsored Display Ads. Here is what you need to know about the new ad type and how it works: Q: What happened to Product Display Ads? All Product Display Ads campaigns are now part of
Amazon announced that Deals for Black Friday and Cyber Monday are now being accepted through Friday, September 27. We recommend getting deals submitted as soon as possible given the influx of submissions Amazon will receive over the next two weeks. The approval process can take time
Amazon Goes Grocery It’s been just over two years since Amazon acquired Whole Foods for $13.7 billion. The acquisition seemed surprising to some at the time but now, the merger seems like a perfect match. Amazon was able to slash prices at the health-focused grocer twice
Amazon launched their limited-edition private label line The Drop in early 2019. The fashion brand has experienced huge success by collaborating with notable Instagram influencers who have a loyal, engaged following. While collections are available to shop for 30 hours, some have sold out in
Digital Commerce 360’s newly released 2019 Online Home Goods Report reveals interesting findings about the growing home goods market: The home goods market was 22.8% of the online market in 2018. Online sales of home goods grew 23.7% in 2018. Amazon’s market share is 29.6% of the
This year Amazon plays an important role in the back-to-school season. The #ClearTheList campaign has received widespread recognition from celebrities, athletes and the social media community at large, helping teachers prepare their classrooms for the fall. #ClearTheList As soon as the 4th of July passes, stores quickly
We hear the word “content” a lot, so what is it exactly? Content includes the image assets, videos, copy and blog posts you produce and share on your channels. The Content Marketing Institute outlines the following goals for content: Build Brand Awareness Lead Conversion &
What Is Wish? Wish is an e-commerce app that offers products at serious discounts. Sometimes products are free with $3 shipping. Other times products are 97% off. It’s a marketplace that is filled with practical items as well as novelty products, but shopping on Wish is
Prime Day was a crowded space this year, on Amazon and online at large. Walmart, Target and eBay and other retailers all had sales of their own happening on or around the same days as Amazon’s Prime Day. Walmart’s Summer Savings focused on electronics, Target
eBay has announced plans to launch their own fulfillment offering in an effort to rival Amazon’s Fulfillment by Amazon (FBA). While eBay is attempting to emulate Amazon, there are some clear differences between the two services. On July 24, 2019 eBay announced their plans for Managed
In May of 2019 Amazon announced plans to invest $800 million dollars into their business to develop one-day shipping. Scaling for growth, Amazon plans on adding 31 fulfillment centers in 2019 and 2020 to the existing 139. While it may seem like a dream to
Adobe is launching Branded Stores that will directly benefit Amazon Sellers. These branded storefronts are not being advertised as websites, however, these platforms are aimed at smaller sellers who are already on Amazon and looking to break into the D2C space. Sellers taking advantage of
Amazon has bolstered their advertising business by acquiring Sizmek Ad Server and Sizmek DCO. Amazon officially announced the acquisition at the end of May. New Opportunities for Advertisers While rumors of the acquisition had been swirling for a few months, Amazon officially released a statement announcing the