Author: Lucy Feldman

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Goodbye Bezos, Hello Jassy

Yesterday,  head honcho Jeff Bezos stepped down as CEO and handed over the reins to Andy Jassy, the now former CEO of Amazon Web Services (AWS). It’s the first time ever that Amazon has had a CEO other than Bezos, and the world is watching

Big Things Are Coming for Amazon Audio Ads

Podcasts are becoming mainstream and, as always, Amazon is not one to sleep. Last year, the retail giant acquired popular podcast network Wondery with the ultimate goal of capturing more ad dollars from marketers. With podcast advertising hitting $1 billion in ad sales last year, Amazon

Prime Day Prep 2021: Promotions & Advertising

Staying current with what's happening on Amazon is always critical, especially around a tentpole event like Prime Day. Set to take place June 21 – 22, Prime Day 2021 is fast approaching. We covered this year’s must-knows and inventory planning in Part 1 and Part

Amazon Posts: 3 New Features You Need to Know

Since the beta launch of Amazon Posts over a year ago, Amazon continuously rolls out new improvements to the platform. We outlined a few of those updates in our post How Amazon Posts Can Boost Brand Awareness, but new and improved features have surfaced. Today,

Mother’s Day 2021 on Amazon

Mother’s Day 2021 is just around the corner (May 9th). Luckily, Amazon has your back with a curated Mother’s Day page filled with gift ideas and deals to help you make your Mom’s day special.  In this day and age, holiday sales are starting well in

Case Study: How We Helped This Brand Increase Sales 2X

It’s no secret that clean, high-resolution visuals are key to cashing in on Amazon. Having a wide selection of multi-purpose images at your disposal can do wonders for your business, both on and off Amazon. In 2019, our partners at Golfkicks came to us with a

Amazon Releases Creative Asset Library

Amazon released a new tool within the A+ content builder called the Creative Asset Library. An archive of all A+ images you’ve uploaded in the past, the new feature makes optimizing product listings a whole lot easier. Instead of taking the time to re-upload A+

Prime Day Prep 2021: Getting Started

The rumor mill is buzzing as to when Prime Day 2021 will take place. Last year’s annual two-day sales event was pushed to October at the last minute due to the pandemic, and with no official statement from Amazon about this year’s date, anything could

Amazon Q2 2021 Calendar

Birds chirping, melted snow, and budding flowers can only mean one thing: Q2 is upon us. While it seems like Q1 started just yesterday, it is, in fact, that time of year again to start planning for the second quarter. In this blog post, we

Amazon Fresh: Diversifying Grocery Business With New Expansion

When it comes to groceries, Amazon’s ambitions are big. Not only does the retail giant own Whole Foods, but it plans to open approximately 100 locations — at least — of Amazon Fresh stores worldwide. Amazon Fresh is Amazon’s grocery chain that offers low price points

Amazon Launches Build It – A Crowd-Funding Program

With Amazon’s new Build It program, whatever you wish is their command.  Last month, Amazon launched Build It, a Day 1 Additions program that lets customers crowd-source the products Amazon produces. In the past, the marketplace released many products with Alexa that never took off, but

Amazon DSP: Features You Need to Know

Amazon’s demand-side platform (DSP)  allows advertisers to influence shoppers by programmatically buying ad placements at scale. Displayed across multiple mediums, brands can present their products at the right moment in the consumer purchase journey through specific interest-based audience segments. Since Amazon accounts for 40% of

The Evolution of Amazon Live

On February 16th, 2021, Mitsubishi released their newest SUV. While there wasn’t the excitement of an in-person auto show reveal due to the pandemic, there was the next best thing: Amazon Live. Viewers around the US tuned in to watch the big launch on Amazon’s

Amazon’s Q4 Strikes Big at $126 Billion in Revenue

Last Tuesday (February 2, 2021) Amazon dropped some big news: The company crossed a milestone of more than $100 billion in revenue for a single quarter with $125.56 billion in sales during Q4 2020. The announcement was made in Amazon’s Q4 Earnings Report, making headlines in news