Author: Lucy Feldman

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Amazon’s Biggest Retail Competitors in the US

Similar to Oprah, Madonna, Apple, and Google, Amazon is now a household name. According to eMarketer, Amazon had an estimated 167.2 million Prime Members in the US alone in 2023—about half of the entire country’s population. Amazon has long gone uncontested as the world’s favorite

How Macarta Helped a B2B Brand Sell D2C on Amazon

Venturing into direct-to-consumer (D2C) territory from a standard business-to-business (B2B) operation isn’t always the smoothest transition. There’s a lot to navigate. Throw in the nuances of Amazon and other marketplaces, and it can be a task that’s even more daunting.    D2C eCommerce Case Study For those brands

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2024 eCommerce Holiday Calendar

It’s no secret that sales, whether through brick-and-mortar or online, peak during certain times of the year. Retail’s Big Three (Amazon, Walmart, Target) consistently hit the jackpot during holidays and major sales events, providing opportunities for sellers on each marketplace to: Maximize sales Reach new

Cyber 5 Takeaways for 2023

The results are in for Cyber 5 2023, and it’s safe to say it was another year of success for Macarta’s brand partners. Cyber 5 is the five-day shopping period from Thanksgiving to Cyber Monday and has continued to prove it is the mother-lode of

Amazon 101: Product Detail Page Copy

Today’s course: How to Write Amazon Product Detail Page (PDP) Copy.  In this Amazon 101 blog post, we’ll cover how to write a conversion-worthy: Title Bullet points Product description Backend keywords     How to Write an Amazon Product Title Think of the product title as your initial sales pitch.

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Prime Day 2023: Amazon Performance Analysis

Prime Day 2023 has come and gone, and it’s safe to say it was a success. According to Amazon:  Day 1 was the single largest sales day in Amazon's history. Prime members spent $375 million worldwide and saved more than $2.5 billion on deals. It

How Using an Influencer Can Increase Your Amazon Sales

Every single day a new Amazon product goes viral. Thanks to social media, and especially TikTok, new customers are flocking to the platform to find the “lifehacks” and beauty products recommended by their favorite influencers.  If you’re an Amazon seller, you’re probably wondering how you can

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How Can Online Sellers Utilize the Amazon Inspire Program?

Amazon is testing yet another social-media-like tool on its platform. Dubbed Amazon Inspire, the beta program is an in-app shopping experience where customers can discover products through a personalized feed of shoppable videos and photos.  In this post, we’ll cover the basics of Amazon Inspire and

How to Create an Amazon Storefront for Your Brand

 Amazon Storefronts allow online retailers to create a branded presence on Amazon to better connect with shoppers. There are some things to remember when creating an Amazon Storefront that can make all the difference and help you sell more online. What is an Amazon Storefront? An Amazon

Fast Facts: Amazon Music

Yes, Amazon has a music streaming service. And believe it or not, it’s about to become more popular than Apple Music. Once perceived as the dark horse of music, Amazon Music now has the third largest subscriber count of any western streaming service. But how, exactly, did

How to Avoid Excess Inventory

Excess inventory is plaguing retailers, large and small. Before we share our inventory tips and best practices to avoid this issue in the new year, let’s take a look at how we arrived here: As pandemic restrictions eased, sales on top-selling products slowed and forecasting became

The Macarta Amazon Gift Guide 2022

As a retail media agency, we spend a lot of time on Amazon, and as a result, we’ve come across some unique gift finds. The holidays are one of the best times to shop deals for your loved ones or treat yourself to a fun

Fast Facts: Top Amazon Reads

“Fast Facts” about Amazon, all in one place. From global business ventures to the MGM acquisition, this guide will get you up to speed… Table of Contents 📖 Amazon vs. the D2C ModelAmazon’s Global MarketplacesAmazon’s Grocery BusinessAmazon 2022 Holiday Growth StrategyAmazon & the Movie IndustryAmazon’s Pet Business Amazon