Amazon is testing yet another social-media-like tool on its platform. Dubbed Amazon Inspire, the beta program is an in-app shopping experience where customers can discover products through a personalized feed of shoppable videos and photos. In this post, we’ll cover the basics of Amazon Inspire and
Amazon Storefronts allow online retailers to create a branded presence on Amazon to better connect with shoppers. There are some things to remember when creating an Amazon Storefront that can make all the difference and help you sell more online. What is an Amazon Storefront? An Amazon
Yes, Amazon has a music streaming service. And believe it or not, it’s about to become more popular than Apple Music. Once perceived as the dark horse of music, Amazon Music now has the third largest subscriber count of any western streaming service. But how, exactly, did
Excess inventory is plaguing retailers, large and small. Before we share our inventory tips and best practices to avoid this issue in the new year, let’s take a look at how we arrived here: As pandemic restrictions eased, sales on top-selling products slowed and forecasting became
As a retail media agency, we spend a lot of time on Amazon, and as a result, we’ve come across some unique gift finds. The holidays are one of the best times to shop deals for your loved ones or treat yourself to a fun
“Fast Facts” about Amazon, all in one place. From global business ventures to the MGM acquisition, this guide will get you up to speed… Table of Contents 📖 Amazon vs. the D2C ModelAmazon’s Global MarketplacesAmazon’s Grocery BusinessAmazon 2022 Holiday Growth StrategyAmazon & the Movie IndustryAmazon’s Pet Business Amazon
In case you missed it, Amazon released its quarter three (Q3) earnings report at the end of last month, inciting negative reactions and headlines across the market. To recap: The company cashed in $127.5 billion in sales — up 15% YoY — and returned to profitability
Updated [10/18/2022] Amazon’s reputation varies among fashion brands. Knockoffs sold on the site have scared off high-profile brands like Nike; nonetheless, Amazon has become a dominant force in the online apparel space, thanks to new fashion initiatives and tech capabilities. In this blog post, we take
Amazon’s brand store product grid has a new and improved counterpart. Introducing product collections: a new module added to the brand store builder earlier this year that not only allows brands more flexibility in how they can merchandise products but also increases discoverability through a
For the first time ever, Amazon is planning two prime days in one year. Dubbed the Prime Early Access Sale, the event will last two full days in October 2022 and will run a selection of early deals for Prime members. Amazon has increasingly looked beyond
The results are in. Prime Day 2022 has come and gone, and it’s time to take a look at the numbers. US Prime Day Performance According to Adobe Digital Economy Index data, this year’s event (held July 12–13) produced a record-breaking $11.9 billion in US online spend
Your Amazon search engine optimization (SEO) strategy can make or break your content. Luckily, we’re here to help you navigate the basics so you can make your keywords work smarter, not harder. This ultimate guide to Amazon SEO covers everything you need to know to
If you’ve ever shopped on Amazon, it's likely you’ve noticed (and even bought) a product with an Amazon badge. From Best Seller, Amazon’s Choice, Sponsored, to Featured from our brands, there’s a wealth of markings that make it easy for customers to find what they’re
If you’re a seasoned vendor on Amazon, it’s likely (yet unfortunate) that you’ve been overbilled. Whether you are privy to this information or not, we have a way to help you get your money back. Macarta has partnered with e-commerce finance veterans to help brands recoup
Happy International Pet Month from our furry friends to yours! This year, pet owners aren’t the only ones celebrating… Amazon is showing its animal-love by kicking off May with Pet Day (which was yesterday ICYMI) — the company’s inaugural 24-hour sales event that offers deals and